8th May 2013How to make yourLinkedIn profile‘Rock’What they don’t teach you about LinkedInbut you really do need to know!
and…‘How to make LinkedIn abusiness generation leadmachine!!’
You’ve been invited to …• Worlds largest networking event• All your customers and key prospectswill be there to talk, shar...
5 key reasons why I use LinkedInBusinessdevelopmentopportunitygenerationBecause it’swhere thepeople areDon’t like coldcall...
LinkedIn FactsMore than 200 millionmembers worldwideUK 11 million membersNew member joinsevery secondExecutives from all t...
LinkedIn is a powerful way to…Differentiate yourselfand be found in sea ofcompetitionGenerate an endlesssupply of leads fo...
3 key things to ask yourself…1. How many connections do Ihave?2. How many recommendationsdo I have?3. What is your summary...
What do I want to say?1. Who’s your audience?2. What problems/pains doyou solve for your audience?3. How can you convincem...
Your overall objective?Be recognised as a ‘Thought Leader’in your field.Know Like Trust
The biggest problem withon-line networking‘I’ve put some time andeffort into it but I’m notgetting much out of it!’2 issue...
Fundamentals of networkingWhat’s your networking attitude?‘Sharing information ina reactive and proactiveway without expec...
Or to quote the late great Zig Ziglar
Building your connections• 1st - Your connections• 2nd - Connections of your connections• 3rd - Connections of the connect...
‘The real powerof your networkis in the seconddegree’
Building a profilethat ‘Rocks’
Your Public Profile FundamentalsMake sure your profileis set to full viewOptimising your profileHeadline should be catchya...
Your Public Profile FundamentalsMake sure your profileis set to full viewInclude everything youdo, including pastcompanies...
Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ...
Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ...
Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ...
Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ...
See who they knowClick on theirconnections
See who they know
Invitations to connect• 1st rule of LinkedIn ALWAYS personalise aninvitation to connect. Too many invites comethrough wher...
Invitations to connect: The lazy wayThe defaultmessage:Sending this isimpersonal, itmakes it look likeyou are trawling for...
Invitations to connect: The right wayA personalisedmessage:Makes the recipientfeel like you valuethem
Invitations to connect: how to deal with them• Should I accept every invitation and how do Idecide?In thinking about accep...
Invitations to connect cont…Hi John,I usually only accept invitations to connectfrom people I have already done business w...
Cultivating your networkStatus Updates
Status Updates
Cultivating your network• Aim to update every day/a few times aweek• Comment on other member connectionsstatus updates• St...
Status updates: Home link…To seespecificupdates• Connections• Profiles• Groups• Companies• etc
Recommendations• Accessed via a direct link on your profile andunder each of your previous roles or and in aseparate recom...
Recommendations
RecommendationsVideotestimonials
Recommendations cont…Here’s some done for meKeep them currentAim for aminimum of 10Don’t be afraid toaskWhat’s the best wa...
The best way to get recommendations?• Work hard to earn them! Deliver Value. Onlyask if you think you have earned one.• Pe...
Adding mediaClick editprofile
Adding mediaAdds mediaEdits wordingAdds morejobs/experienceMovessegmentup/downprofile
Your LinkedIn Secret Weapons
New Business Development Tools
My GroupsCan join up to 50groupsWhat’s your groupstrategy?Discussions andpromotionsPosting strategy
GroupsAim tobecome keyinfluencerCreate andcontribute todiscussionsPostthoughtprovokingquestionsDon’t selfpromoteit turnspe...
Thought provoking questions
GroupsAfter 5 days103 comments!Key Influencer inGroup
Thought provoking questions12 days152 comments!
Thought provoking questions4 days32 comments
Profile statistics/who’s viewed14to75!
Be provoking!
Groups: start your own
New Business Development Tools
Advanced Search
Advanced SearchOne of the most exciting aspects on LinkedInAllows you search LinkedIn for anyone onmany criteriaWhat’s you...
Advanced Search ctd…
Click on see all
Advanced Search ctd…InternalreferralsfromcurrentclientMap the key contacts
Advanced Search ctd…Make a list of top 50 companyprospects then check themout in company searchsection!
Company Search
Company SearchThe power is inthe 2nd degreeconnections
Company SearchA greatlink/way in
Advanced Search ctd…Looking for Senior HRprofessionals in the region
Advanced Search ctd…Looks interesting307 leads
Advanced Search ctd…
Your ConnectionsThe power is inthe 2nd degreeconnections
LinkedIn Applications
LinkedIn MediaClick on editprofileEdit/addmedia
LinkedIn Media
LinkedIn Media
LinkedIn Video Youtube
LinkedIn MediaAdd videocontenttestimonials orbest practiceclips
LinkedIn Media
LinkedIn MediaAdd slidesharecontent to yourprofile
LinkedIn Media
LinkedIn MediaWrite down titles of 5 thingsthat you could write about thatdemonstrates your personallevel of knowledge or ...
LinkedIn ProjectsUse the ‘Projects’section to promoteevents, white papers,free downloads or toshowcase productsyou are cur...
LinkedIn Projects
LinkedIn ProjectsUse the ‘Projects’section to promoteevents, white papers,free downloads or toshowcase productsyou are cur...
LinkedIn Projects
LinkedIn Projects
LinkedIn PublicationsClick link
LinkedIn Publications
Endorsements
Company Page
Company Page
Company PageRecommendationsVideo
Example
Example 2
So in summary…You now knowwhat it takes tomake yourLinkedIn profileand presenceROCK!The imperatives are…
The 15 imperatives of LinkedIn• Build a complete profile• Update and engage frequently withyour connections• Recommend oth...
The 15 imperatives of LinkedIn• Start your own group• Search companies and harvest newleads• Respond to everyone whocommun...
The 15 imperatives of LinkedIn• Put video on your profile• Promote your blog• Add the projects and publicationsapplication...
@LinkedIn.com/in/michaelbarkerpdg@Twitter.com/pdgtips@pdgclips@ PDG-Performance-Development-GroupContact me atPerformance ...
Linked in profile rocks may 2013
Linked in profile rocks may 2013
Linked in profile rocks may 2013
Linked in profile rocks may 2013
Linked in profile rocks may 2013
Linked in profile rocks may 2013
Linked in profile rocks may 2013
Linked in profile rocks may 2013
Linked in profile rocks may 2013
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Linked in profile rocks may 2013

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How to make your LinkedIn profile Rock! PDG workshop delivered May 8th 2013

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Linked in profile rocks may 2013

  1. 1. 8th May 2013How to make yourLinkedIn profile‘Rock’What they don’t teach you about LinkedInbut you really do need to know!
  2. 2. and…‘How to make LinkedIn abusiness generation leadmachine!!’
  3. 3. You’ve been invited to …• Worlds largest networking event• All your customers and key prospectswill be there to talk, share ideas,collaborate on projects• You have an opportunity to add realvalue to the eventWould you go?And keep going?
  4. 4. 5 key reasons why I use LinkedInBusinessdevelopmentopportunitygenerationBecause it’swhere thepeople areDon’t like coldcallingGreat way ofstaying intouch with mynetworkImproves mysearch engineoptimisation
  5. 5. LinkedIn FactsMore than 200 millionmembers worldwideUK 11 million membersNew member joinsevery secondExecutives from all topcompanies areLinkedIn members7th Largest country inthe worldCant ignoreit!
  6. 6. LinkedIn is a powerful way to…Differentiate yourselfand be found in sea ofcompetitionGenerate an endlesssupply of leads for youand your companyShare value, files andideas with connectionsManage your onlinereputation andhighlight yourstrengthsNoAutopilot!
  7. 7. 3 key things to ask yourself…1. How many connections do Ihave?2. How many recommendationsdo I have?3. What is your summarystatement?‘These 3 front page stat’s prettymuch determine your LinkedInprowess and prospect.’Gitomer
  8. 8. What do I want to say?1. Who’s your audience?2. What problems/pains doyou solve for your audience?3. How can you convinceme you deliver greatresults/earned the right?The answers above drive your content strategy
  9. 9. Your overall objective?Be recognised as a ‘Thought Leader’in your field.Know Like Trust
  10. 10. The biggest problem withon-line networking‘I’ve put some time andeffort into it but I’m notgetting much out of it!’2 issues;1. You don’t have a goal or strategy2. Not sure who are the people in bestposition to help me reach that goal
  11. 11. Fundamentals of networkingWhat’s your networking attitude?‘Sharing information ina reactive and proactiveway without expectinganything immediately inreturn.’
  12. 12. Or to quote the late great Zig Ziglar
  13. 13. Building your connections• 1st - Your connections• 2nd - Connections of your connections• 3rd - Connections of the connections of your connections.
  14. 14. ‘The real powerof your networkis in the seconddegree’
  15. 15. Building a profilethat ‘Rocks’
  16. 16. Your Public Profile FundamentalsMake sure your profileis set to full viewOptimising your profileHeadline should be catchyand be key-word rich
  17. 17. Your Public Profile FundamentalsMake sure your profileis set to full viewInclude everything youdo, including pastcompaniesGive your profile a customURL (your name)Include the link to your profile on youremail signatureLink to your web site andblog for enhanced SEO3 quality back-linksOptimising your profileHeadline should be catchyand be key-word rich
  18. 18. Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
  19. 19. Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
  20. 20. Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
  21. 21. Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ‘People youmay know’ features.
  22. 22. Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ‘People youmay know’ features.
  23. 23. Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ‘People youmay know’ features.
  24. 24. Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ‘People youmay know’ features.• Browse through and see who you want to connect to• Check which contacts bridge you and the potentialnew connection• You can then send them an invitation to connect ormake contact ‘I see we have a number of connectionsin common…’ or you can see who would be best tomake an introduction for you.• When someone accepts an invitation to connect goto their profile and see who they know
  25. 25. See who they knowClick on theirconnections
  26. 26. See who they know
  27. 27. Invitations to connect• 1st rule of LinkedIn ALWAYS personalise aninvitation to connect. Too many invites comethrough where people haven’t bothered tochange the standard message.• If you don’t personalise the message to me itlooks like you’re just ‘trawling’ for connections• Would you walk up to someone at anetworking event , just give them your card,say call me then walk off?
  28. 28. Invitations to connect: The lazy wayThe defaultmessage:Sending this isimpersonal, itmakes it look likeyou are trawling forconnections
  29. 29. Invitations to connect: The right wayA personalisedmessage:Makes the recipientfeel like you valuethem
  30. 30. Invitations to connect: how to deal with them• Should I accept every invitation and how do Idecide?In thinking about accepting ask yourself - doesthe addition of this connection strengthen andadd value to my network? If yes, then accept. Ifno, then reject them politely.• How do I reject the invites I don’t want toconnect with?Its ok to say no and is more polite than simplyignoring them!
  31. 31. Invitations to connect cont…Hi John,I usually only accept invitations to connectfrom people I have already done business withor by introductions and recommendationsfrom others in my network. However I lookforward to reading your Tweets and getting toknow you better that way.Kindest regards
  32. 32. Cultivating your networkStatus Updates
  33. 33. Status Updates
  34. 34. Cultivating your network• Aim to update every day/a few times aweek• Comment on other member connectionsstatus updates• Stay business focused• Be useful/create valueStatus Updates
  35. 35. Status updates: Home link…To seespecificupdates• Connections• Profiles• Groups• Companies• etc
  36. 36. Recommendations• Accessed via a direct link on your profile andunder each of your previous roles or and in aseparate recommendations section• Essential as they establish your credibility;who else says so besides you?• Great evidence of the value you create• Excellent for improving SEO
  37. 37. Recommendations
  38. 38. RecommendationsVideotestimonials
  39. 39. Recommendations cont…Here’s some done for meKeep them currentAim for aminimum of 10Don’t be afraid toaskWhat’s the best wayto get arecommendation?
  40. 40. The best way to get recommendations?• Work hard to earn them! Deliver Value. Onlyask if you think you have earned one.• People will ask them from you. The best testhere is would you give them a referenceoffline for a job? Or for a tender?• If someone does recommend you, you canreciprocate, but wait until the next day or so.• Don’t be afraid to turn down a request, but doit kindly.
  41. 41. Adding mediaClick editprofile
  42. 42. Adding mediaAdds mediaEdits wordingAdds morejobs/experienceMovessegmentup/downprofile
  43. 43. Your LinkedIn Secret Weapons
  44. 44. New Business Development Tools
  45. 45. My GroupsCan join up to 50groupsWhat’s your groupstrategy?Discussions andpromotionsPosting strategy
  46. 46. GroupsAim tobecome keyinfluencerCreate andcontribute todiscussionsPostthoughtprovokingquestionsDon’t selfpromoteit turnspeople off
  47. 47. Thought provoking questions
  48. 48. GroupsAfter 5 days103 comments!Key Influencer inGroup
  49. 49. Thought provoking questions12 days152 comments!
  50. 50. Thought provoking questions4 days32 comments
  51. 51. Profile statistics/who’s viewed14to75!
  52. 52. Be provoking!
  53. 53. Groups: start your own
  54. 54. New Business Development Tools
  55. 55. Advanced Search
  56. 56. Advanced SearchOne of the most exciting aspects on LinkedInAllows you search LinkedIn for anyone onmany criteriaWhat’s your definition of a high-quality lead?• Who are the Key Decision Makers and buyers inthe companies you sell to?• What’s their job title?• What’s their seniority level?• How big is the company?• Are they in specific industries?
  57. 57. Advanced Search ctd…
  58. 58. Click on see all
  59. 59. Advanced Search ctd…InternalreferralsfromcurrentclientMap the key contacts
  60. 60. Advanced Search ctd…Make a list of top 50 companyprospects then check themout in company searchsection!
  61. 61. Company Search
  62. 62. Company SearchThe power is inthe 2nd degreeconnections
  63. 63. Company SearchA greatlink/way in
  64. 64. Advanced Search ctd…Looking for Senior HRprofessionals in the region
  65. 65. Advanced Search ctd…Looks interesting307 leads
  66. 66. Advanced Search ctd…
  67. 67. Your ConnectionsThe power is inthe 2nd degreeconnections
  68. 68. LinkedIn Applications
  69. 69. LinkedIn MediaClick on editprofileEdit/addmedia
  70. 70. LinkedIn Media
  71. 71. LinkedIn Media
  72. 72. LinkedIn Video Youtube
  73. 73. LinkedIn MediaAdd videocontenttestimonials orbest practiceclips
  74. 74. LinkedIn Media
  75. 75. LinkedIn MediaAdd slidesharecontent to yourprofile
  76. 76. LinkedIn Media
  77. 77. LinkedIn MediaWrite down titles of 5 thingsthat you could write about thatdemonstrates your personallevel of knowledge or expertiseand adds value to…Clients or potential clients
  78. 78. LinkedIn ProjectsUse the ‘Projects’section to promoteevents, white papers,free downloads or toshowcase productsyou are currentlypromotingClick the link
  79. 79. LinkedIn Projects
  80. 80. LinkedIn ProjectsUse the ‘Projects’section to promoteevents, white papers,free downloads or toshowcase productsyou are currentlypromotingClick the link
  81. 81. LinkedIn Projects
  82. 82. LinkedIn Projects
  83. 83. LinkedIn PublicationsClick link
  84. 84. LinkedIn Publications
  85. 85. Endorsements
  86. 86. Company Page
  87. 87. Company Page
  88. 88. Company PageRecommendationsVideo
  89. 89. Example
  90. 90. Example 2
  91. 91. So in summary…You now knowwhat it takes tomake yourLinkedIn profileand presenceROCK!The imperatives are…
  92. 92. The 15 imperatives of LinkedIn• Build a complete profile• Update and engage frequently withyour connections• Recommend others• Solve other peoples problems• Join and participate in groups
  93. 93. The 15 imperatives of LinkedIn• Start your own group• Search companies and harvest newleads• Respond to everyone whocommunicates with you• Set up the slide-share, youtube, projectand publication functions to add value• Change your status regularly
  94. 94. The 15 imperatives of LinkedIn• Put video on your profile• Promote your blog• Add the projects and publicationsapplication to showcase your work• Integrate twitter• Leverage LinkedIns search power
  95. 95. @LinkedIn.com/in/michaelbarkerpdg@Twitter.com/pdgtips@pdgclips@ PDG-Performance-Development-GroupContact me atPerformance Development Groupwww.performancedg.com0113 2288808michael@performancedg.com

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