Or…‘How to make LinkedIn abusiness generation lead machine!!’
You’ve been invited to …• Worlds largest networking event• All your customers and key prospects will be there to talk, share ideas, collaborate on projects• You have an opportunity to add real value to the event Would you go? And keep going?
3 key things to ask yourself…1. How many connections do I have?2. How many recommendations do I have?3. What is your summary statement?‘These 3 front page statisticspretty much determine yourLinkedIn prowess andprospect.’ Gitomer
What do I want to say? 1. Who’s your audience? 2. What problems/pains do you solve for your audience? 3. How can you convince me you deliver great results/earned the right?The answers above drive your content strategy
Your overall objectiveBe recognised as a ‘Thought Leader’ in your field. Know Like Trust
The biggest problem with on-line networking‘I’ve put some time and effort into it but I’m not getting much out of it!’2 issues;1. You don’t have a goal or strategy2. Not sure who are the people in best position to help me reach that goal
Fundamentals of networkingWhat’s your networking attitude?‘Sharing information ina reactive and proactiveway without expectinganything immediately inreturn.’
Building your connections• 1st - Your connections• 2nd - Connections of your connections• 3rd - Connections of the connections of your connections.
‘The real powerof your networkis in the second degree’
Your Public Profile Fundamentals Optimising your profile Make sure your profile is set to full view Headline should be catchy and be key-word rich Include everything you do, including past companies Give your profile a custom URL (your name) Link to your web site and blog for enhanced SEO 3 quality back-links Include the link to your profile on your email signature
Your Public Profile Fundamentals Load your current and past work history with terms you want to be found for
Recommendations• Accessed via a direct link on your profile and under each of your previous roles or activities• Essential as they establish your credibility; who else says so besides you?• Great evidence of the value you create• Excellent for improving SEO
Recommendations cont…Here’s some done forme Keep them current Aim for a minimum of 10 Don’t be afraid to ask What’s the best way to ask?
The best way to get recommendations?• Work hard to earn them! Deliver Value. Only ask if you think you have earned one.• People will ask them from you. The best test here is would you give them a reference offline for a job? Or for a tender?• If someone does recommend you, you can reciprocate, but wait until the next day or so.
Advanced SearchOne of the most exciting aspects on LinkedInAllows you search LinkedIn for anyone onmany criteriaWhat’s your definition of a high-quality lead? • Who are the Key Decision Makers and buyers in the companies you sell to? • What’s their job title? • What’s their seniority level? • How big is the company? • Are they in specific industries?
Other applications I find useful ctd… SlideShare
LinkedIn Applications Projects Use the ‘Projects’ section to promote events, white papers, free downloads or to showcase products you are currently promoting
The 15 imperatives of LinkedIn• Build a complete profile• Update and engage frequently with your connections• Recommend others• Solve other peoples problems• Join and participate in groups
The 15 imperatives of LinkedIn• Start your own group• Search companies and harvest new leads• Respond to everyone who communicates with you• Set up the slide-share and other applications to add value• Update your status regularly
The 15 imperatives of LinkedIn• Put video on your profile• Promote your blog• Add the projects application to showcase your work• Integrate twitter• Leverage LinkedIns search power
Contact me atPerformance Development Group www.performancedg.com 0113 2288808 firstname.lastname@example.org @LinkedIn.com/in/michaelbarkerpdg @Twitter.com/pdgtips @pdgclips @ PDG-Performance-Development-Group