• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu
 

Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu

on

  • 514 views

 

Statistics

Views

Total Views
514
Views on SlideShare
514
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu Implementing & Utilising M-Commerce - Kevin Edwards, Affilaite Window and bu Presentation Transcript

    • Implementing andUtilising M-commerce Kevin Edwards, Affiliate Window &buy.at Maggie Lonergan, Fortune Cookie Mark Andres, vouchercloud
    • TheThe Mobile AffiliateLandscapeLandscape
    • Mobile device split (clicks)
    • Mobile device split (sales)
    • True mobile measurement? 275% 260%
    • Daily split of sales – mobile vs. desktop *w/c 13th February 2012
    • The opportunity: 2011 into 2012 £2 £2 405k 518k 8. 3. 3m 2m 9.3m 23.7m
    • Travel mobile data: Airline
    • Travel mobile data: OTA
    • Travel mobile data: OTA
    • Travel mobile data: Hotel chain
    • Mobile basket dissected
    • AOVs – high vs. low value hotel rooms 50% AOV 112% AOV
    • UK hotel chain: Click to sale conversion
    • UK hotel chain: Clicks vs. sales 12.6%clicks 8.7% clicks 2.7% sales 6.1%
    • Publishers making mobile workMobile sales: 5.7%Travel ticket advertiser mobile sales: 46% Mobile sales: 7.7%Mobile sales: 6.8% As % entertainment advertiser: 45%
    • with affiliate trackingTop AWin advertisers inplacewith m-commerce sites
    • What do they have in common?
    • The dilemmaHugely successful affiliateBurgeoning sector worth c.£1bnOver indexes on many customer quality indicesCreated powerful retail brand (top 50 UKHitwise retail sites)Offers range of promotional opportunitiesFocused on demonstrating incremental salesMulti-channel – 2011 app launched...
    • The dilemma
    • Missed opportunities? “Probably. My other app based on Dutch retailerDevMobile bol.com, saw conversion increase from 8 to 12%: a 50% increase in sales.”
    • Does it make a difference?2.1% sales through 3.1% sales through mobile mobile4.2% sales through 5.4% sales throughmobile (with iPad) mobile (with iPad)
    • Does it make a difference?
    • Are they incremental?Advertisers focus on the iPhoneSector & time considerations(low basket, impulse)m-commerce sites enable mobileoptimisation and happy customers... ...and happy affiliates
    • Follow the consumer• 17% of mobile phone users downloaded a voucher on their mobile device in Q1 2011• 32% of shoppers would not have bought it they didn’t have a voucher• 10% MVC traffic through mobile... (Neilsen)
    • Voucher insights• High traffic, fewer sales• Female, high earners• iPhone/Android now neck and neck• Used to increase footfall & AOV• Connection speed issues• What impact will NFC have?• Strong offer = wider geographic reach: B&Q
    • Closing the loop
    • Some final thoughts• Affiliates are becoming multi-channel: – Understand the range of activity• Incremental sales or minimising lost traffic?• Travel sales are not at the level of retail• Tracking is a serious threat• Prioritise, test and optimise• Who knows how big mobile could be…?
    • Thank you!?Sign up for the Strategy Newsletter strategy@affiliatewindow.comKevin Edwards, Affiliate Windowkevin.edwards@affiliatewindow.com020 7553 0354 @Affwin_Strategy
    • Mobile Opportunities Mobile Opportunities  Mobile Adverts  Mobile Vouchers  Call Tracking  Push Notification & SMS  Mobile Apps  M-commerce  Closed ChannelsMark AndresHead of Affiliates  Final Points / Summarymark@vouchercloud.com  Questions ?Tel. 0117 934 1493
    • Mobile AdvertsBanner Advert
    • Mobile AdvertsTakeover Advert
    • Mobile Vouchers
    • Call TrackingPay Per Call / CPA
    • Push Notification & SMS
    • Mobile Apps
    • M-commerceDriving traffic to mobile friendly websites
    • M-commerceDriving traffic to mobile friendly websites
    • M-commerceDriving traffic to mobile friendly websites
    • Closed ChannelA feature that allows brands to add their own channels to the app.Consumers will then be able to install the channels they wish
    • Final Points / Summary  Multichannel  M-Commerce  Retargeting
    • Thank you!?Sign up for the Strategy Newsletter strategy@affiliatewindow.comKevin Edwards, Affiliate Windowkevin.edwards@affiliatewindow.com020 7553 0354 @Affwin_Strategy