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The Unified Customer View
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The Unified Customer View

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Presenting Performable's Unified Customer View as seen at the MITX 2011 innovation awards.

Presenting Performable's Unified Customer View as seen at the MITX 2011 innovation awards.

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  • 1. The Unified Customer View
  • 2. This is John.
  • 3. What John looks like to your company.
    Web Analytics
    Email Software
    CRM
    Payment System
    Support
    Social Networks
  • 4. Where is John in Google Analytics?
  • 5. Where is John in Omniture?
  • 6. All data.
    No story.
  • 7. At Performable we’re doing for marketing…
  • 8. what Facebookdid for social networking…
  • 9. putting a person at the center of the story.
  • 10.
  • 11.
  • 12.
  • 13. Segment to Take Action
  • 14. You have a mountain of siloed, fragmented data.
  • 15. Performable’s Unified Customer View shapes your data into a real, cohesive story of your customers.
  • 16. The Unified Customer View
  • 17. What John looks like to your company.
  • 18. This is John.