The Unified Customer View

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Presenting Performable's Unified Customer View as seen at the MITX 2011 innovation awards.

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The Unified Customer View

  1. 1. The Unified Customer View<br />
  2. 2. This is John.<br />
  3. 3. What John looks like to your company.<br />Web Analytics<br />Email Software<br />CRM<br />Payment System<br />Support<br />Social Networks<br />
  4. 4. Where is John in Google Analytics?<br />
  5. 5. Where is John in Omniture?<br />
  6. 6. All data.<br />No story.<br />
  7. 7. At Performable we’re doing for marketing…<br />
  8. 8. what Facebookdid for social networking…<br />
  9. 9. putting a person at the center of the story.<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. Segment to Take Action<br />
  14. 14. You have a mountain of siloed, fragmented data. <br />
  15. 15. Performable’s Unified Customer View shapes your data into a real, cohesive story of your customers. <br />
  16. 16. The Unified Customer View<br />
  17. 17. What John looks like to your company.<br />
  18. 18. This is John.<br />

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