Marketing in the Cloud

Marketing in the Cloud David Cancel

“In God we trust; all others must bring data.” - W. Edwards Deming Visit us: www.performable.com Call us: 1-888-268-6035 2

The Big Problem 2% “The average conversion rate whether you're selling elephants or iPods.” Avinash Kaushik - Analytics Evangelist, Google Visit us: www.performable.com Call us: 1-888-268-6035 3

Shift from Outbound to Inbound didn’t ﬁx this problem Visit us: www.performable.com Call us: 1-888-268-6035 4

Visit us: www.performable.com Call us: 1-888-268-6035 5

Next Shift in Marketing is Focused on Fixing this Problem. Visit us: www.performable.com Call us: 1-888-268-6035 8

The Next Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation 1995 Today Visit us: www.performable.com Call us: 1-888-268-6035 9

The Next Paradigm Shift Outbound Inbound • “Visitors” not People • “Leads” not People • Display & Search Advertising • Content Generation • What’s a Conversion? • SEO Black Magic Hacks • Website • Convert via Brute Force • Get more Pageviews • Acquisition not Conversion • Website + Social Media • Get more Leads 1st Generation 2nd Generation 1995 Today Visit us: www.performable.com Call us: 1-888-268-6035 9

The Next Paradigm Shift Outbound Inbound Lifecycle • “Visitors” not People • “Leads” not People • People & Customers • Display & Search Advertising • Content Generation • The Message is the Product • What’s a Conversion? • SEO Black Magic Hacks • Service not Marketing • Website • Convert via Brute Force • Referrals not Afﬁliates • Get more Pageviews • Acquisition not Conversion • Conversion not Acquisition • Website + Social Media • Your Brand is Everywhere • Get more Leads • Get more Customers 1st Generation 2nd Generation 3rd Generation 1995 Today Visit us: www.performable.com Call us: 1-888-268-6035 9

Passionate Company Visit us: www.performable.com Call us: 1-888-268-6035 11

Passionate Customer Visit us: www.performable.com Call us: 1-888-268-6035 12

Passionate Service Visit us: www.performable.com Call us: 1-888-268-6035 13

Pillars of Lifecycle Marketing Customer Analytics Relevant Customer Marketing Service Cloud Foundation Visit us: www.performable.com Call us: 1-888-268-6035 15

Increasing Fragmentation Internal Customer Database Visit us: www.performable.com Call us: 1-888-268-6035 16

Internal Customer Database Visit us: www.performable.com Call us: 1-888-268-6035 17

Is your Web Analytics Lifecycle Ready? Visit us: www.performable.com Call us: 1-888-268-6035 18

The Goal: Happy Customers Visit us: www.performable.com Call us: 1-888-268-6035 24

Call us: +1 (888) 268-6035 www.performable.com support@performable.com Visit us: www.performable.com Call us: 1-888-268-6035 25

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Marketing in the Cloud

by Performable on Nov 11, 2010

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Marketing in the Cloud — Presentation Transcript