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Lifecycle Marketing

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Presentation on Lifecycle Marketing given at The Future Face of Digital Business in Cambridge, MA in October 2010.

Presentation on Lifecycle Marketing given at The Future Face of Digital Business in Cambridge, MA in October 2010.

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  • 1. Lifecycle Marketing The Future Face of Digital Business Cambridge, MA, October 2010
  • 2. The Future of Online Marketing is Now
  • 3. Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation
  • 4. Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation Inbound • “Leads” not People • Content Generation • SEO Black Magic Hacks • Convert via Brute Force • Acquisition not Conversion • Website + Social Media • Get more Leads 2nd Generation
  • 5. Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation Inbound • “Leads” not People • Content Generation • SEO Black Magic Hacks • Convert via Brute Force • Acquisition not Conversion • Website + Social Media • Get more Leads 2nd Generation Lifecycle • People & Customers • Your Brand is Everywhere • The Message is the Product • Service not Marketing • Referrals not Affiliates • Conversion not Acquisition • Get more Customers 3rd Generation
  • 6. Marketing 1.0: Outbound Marketing
  • 7. Marketing 1.0 Outbound Marketing
  • 8. Marketing 1.0 Outbound Marketing
  • 9. Marketing 1.0 Outbound Marketing
  • 10. Marketing 1.0 Outbound Marketing
  • 11. Marketing 2.0: Inbound Marketing
  • 12. Marketing 2.0 Inbound Marketing
  • 13. Marketing 2.0 Inbound Marketing
  • 14. Marketing 2.0 Inbound Marketing
  • 15. Marketing 2.0 Inbound Marketing
  • 16. Marketing 2.0 Inbound Marketing
  • 17. Marketing 2.0 Inbound Marketing
  • 18. Marketing 2.0 Inbound Marketing
  • 19. Marketing 3.0: Lifecycle Marketing
  • 20. Marketing 3.0 Lifecycle Marketing by Kathy Sierra
  • 21. Marketing 3.0 Lifecycle Marketing
  • 22. Marketing 3.0 Lifecycle Marketing Passionate Company
  • 23. Marketing 3.0 Lifecycle Marketing Passionate Customer
  • 24. Marketing 3.0 Lifecycle Marketing Passionate Service
  • 25. Marketing 3.0 Lifecycle Marketing by Joshua Porter Inbound Marketing Lifecycle Marketing Outbound Marketing
  • 26. Lifecycle Marketing: Get Started
  • 27. Components of Lifecycle Marketing Customer Analytics Relevant Marketing Customer Service
  • 28. Customer Analytics
  • 29. Relevant Marketing
  • 30. Customer Service
  • 31. Happy Customer
  • 32. David Cancel Twitter: performable http://www.performable.com Thank You!

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