0
Lifecycle Marketing
The Future Face of Digital Business
Cambridge, MA, October 2010
The Future of Online Marketing is Now
Online Marketing Paradigm Shift
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• W...
Online Marketing Paradigm Shift
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• W...
Online Marketing Paradigm Shift
Outbound
• “Visitors” not People
• Display & Search Advertising
• What’s a Conversion?
• W...
Marketing 1.0: Outbound Marketing
Marketing 1.0 Outbound Marketing
Marketing 1.0 Outbound Marketing
Marketing 1.0 Outbound Marketing
Marketing 1.0 Outbound Marketing
Marketing 2.0: Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 3.0: Lifecycle Marketing
Marketing 3.0 Lifecycle Marketing
by Kathy Sierra
Marketing 3.0 Lifecycle Marketing
Marketing 3.0 Lifecycle Marketing
Passionate
Company
Marketing 3.0 Lifecycle Marketing
Passionate
Customer
Marketing 3.0 Lifecycle Marketing
Passionate
Service
Marketing 3.0 Lifecycle Marketing
by Joshua Porter
Inbound
Marketing
Lifecycle
Marketing
Outbound
Marketing
Lifecycle Marketing: Get Started
Components of Lifecycle Marketing
Customer
Analytics
Relevant
Marketing
Customer
Service
Customer Analytics
Relevant Marketing
Customer Service
Happy Customer
David Cancel
Twitter: performable
http://www.performable.com
Thank You!
Lifecycle Marketing
Upcoming SlideShare
Loading in...5
×

Lifecycle Marketing

1,246

Published on

Presentation on Lifecycle Marketing given at The Future Face of Digital Business in Cambridge, MA in October 2010.

Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,246
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
26
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Lifecycle Marketing"

  1. 1. Lifecycle Marketing The Future Face of Digital Business Cambridge, MA, October 2010
  2. 2. The Future of Online Marketing is Now
  3. 3. Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation
  4. 4. Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation Inbound • “Leads” not People • Content Generation • SEO Black Magic Hacks • Convert via Brute Force • Acquisition not Conversion • Website + Social Media • Get more Leads 2nd Generation
  5. 5. Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation Inbound • “Leads” not People • Content Generation • SEO Black Magic Hacks • Convert via Brute Force • Acquisition not Conversion • Website + Social Media • Get more Leads 2nd Generation Lifecycle • People & Customers • Your Brand is Everywhere • The Message is the Product • Service not Marketing • Referrals not Affiliates • Conversion not Acquisition • Get more Customers 3rd Generation
  6. 6. Marketing 1.0: Outbound Marketing
  7. 7. Marketing 1.0 Outbound Marketing
  8. 8. Marketing 1.0 Outbound Marketing
  9. 9. Marketing 1.0 Outbound Marketing
  10. 10. Marketing 1.0 Outbound Marketing
  11. 11. Marketing 2.0: Inbound Marketing
  12. 12. Marketing 2.0 Inbound Marketing
  13. 13. Marketing 2.0 Inbound Marketing
  14. 14. Marketing 2.0 Inbound Marketing
  15. 15. Marketing 2.0 Inbound Marketing
  16. 16. Marketing 2.0 Inbound Marketing
  17. 17. Marketing 2.0 Inbound Marketing
  18. 18. Marketing 2.0 Inbound Marketing
  19. 19. Marketing 3.0: Lifecycle Marketing
  20. 20. Marketing 3.0 Lifecycle Marketing by Kathy Sierra
  21. 21. Marketing 3.0 Lifecycle Marketing
  22. 22. Marketing 3.0 Lifecycle Marketing Passionate Company
  23. 23. Marketing 3.0 Lifecycle Marketing Passionate Customer
  24. 24. Marketing 3.0 Lifecycle Marketing Passionate Service
  25. 25. Marketing 3.0 Lifecycle Marketing by Joshua Porter Inbound Marketing Lifecycle Marketing Outbound Marketing
  26. 26. Lifecycle Marketing: Get Started
  27. 27. Components of Lifecycle Marketing Customer Analytics Relevant Marketing Customer Service
  28. 28. Customer Analytics
  29. 29. Relevant Marketing
  30. 30. Customer Service
  31. 31. Happy Customer
  32. 32. David Cancel Twitter: performable http://www.performable.com Thank You!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×