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Lifecycle Marketing

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Presentation on Lifecycle Marketing given at The Future Face of Digital Business in Cambridge, MA in October 2010.

Presentation on Lifecycle Marketing given at The Future Face of Digital Business in Cambridge, MA in October 2010.

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Lifecycle Marketing Lifecycle Marketing Presentation Transcript

  • Lifecycle Marketing The Future Face of Digital Business Cambridge, MA, October 2010
  • The Future of Online Marketing is Now
  • Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation
  • Online Marketing Paradigm Shift Outbound Inbound • “Visitors” not People • “Leads” not People • Display & Search Advertising • Content Generation • What’s a Conversion? • SEO Black Magic Hacks • Website • Convert via Brute Force • Get more Pageviews • Acquisition not Conversion • Website + Social Media • Get more Leads 1st Generation 2nd Generation
  • Online Marketing Paradigm Shift Outbound Inbound Lifecycle • “Visitors” not People • “Leads” not People • People & Customers • Display & Search Advertising • Content Generation • Your Brand is Everywhere • What’s a Conversion? • SEO Black Magic Hacks • The Message is the Product • Website • Convert via Brute Force • Service not Marketing • Get more Pageviews • Acquisition not Conversion • Referrals not Affiliates • Website + Social Media • Conversion not Acquisition • Get more Leads • Get more Customers 1st Generation 2nd Generation 3rd Generation
  • Marketing 1.0: Outbound Marketing
  • Marketing 1.0 Outbound Marketing
  • Marketing 1.0 Outbound Marketing
  • Marketing 1.0 Outbound Marketing
  • Marketing 1.0 Outbound Marketing
  • Marketing 2.0: Inbound Marketing
  • Marketing 2.0 Inbound Marketing
  • Marketing 2.0 Inbound Marketing
  • Marketing 2.0 Inbound Marketing
  • Marketing 2.0 Inbound Marketing
  • Marketing 2.0 Inbound Marketing
  • Marketing 2.0 Inbound Marketing
  • Marketing 2.0 Inbound Marketing
  • Marketing 3.0: Lifecycle Marketing
  • by Kathy Sierra Marketing 3.0 Lifecycle Marketing
  • Marketing 3.0 Lifecycle Marketing
  • Passionate Company Marketing 3.0 Lifecycle Marketing
  • Passionate Customer Marketing 3.0 Lifecycle Marketing
  • Passionate Service Marketing 3.0 Lifecycle Marketing
  • by Joshua Porter Outbound Inbound Lifecycle Marketing Marketing Marketing Marketing 3.0 Lifecycle Marketing
  • Lifecycle Marketing: Get Started
  • Components of Lifecycle Marketing Customer Analytics Relevant Customer Marketing Service
  • Customer Analytics
  • Relevant Marketing
  • Customer Service
  • Happy Customer
  • Thank You! David Cancel Twitter: performable http://www.performable.com