Tips to SuperCharge Your Buttons

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On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%.

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Tips to SuperCharge Your Buttons

  1. 5 Tips To Supercharge Your Call-To-Action Buttons Thursday, August 12, 2010
  2. Why Focus on Buttons? Because they Influence Conversion Rate Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  3. On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  4. A button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. How big should the button be? What color? What should the text of the button say? Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  5. Fortunately, we’ve put together a few tips to make your buttons more successful. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  6. Button Size Really Does Matter - Make it Big Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  7. A big button gets noticed. It doesn’t have to be huge, but if your button is too small, it can be ignored. We’ve found that a good button size is around 225px wide and 45px high. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  8. Button Location Matters - Place it Above the Fold Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  9. When deciding where to put your button, think about the flow of your page. Does it follow the path of your eye? Does it fit average browser size? Where is the conversion button... ohh wait there it is Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  10. Browsersize from Google Labs is a great tool to find out what portion of your page most visitors can see without scrolling. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  11. Button Color - Make it Contrast Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  12. Color matters. Strong, contrasting, colors generally perform better than colors that blend in with the theme of your landing page. Take this example from Carelogger, who increased their conversions by 34% with a red button instead of a green one. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  13. Button Text - Include a Call-to-Action Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  14. Your button text should tell people what to expect. Instead, we generally opt for a strong call-to-action. Firefox improved their conversions by 3.6% (over 500 more downloads per test) when they changed their button text from “Try Firefox 3″ to “Download Now – Free.” Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  15. “Download Now,” “Get Started Today,” and “Free Trial” are all good examples of strong calls-to-action. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  16. Need a Button? Use a Super Conversion Button Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  17. Performable provides a free button making tool for creating and testing buttons. You can find it at: http://www.performable.com/buttons Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  18. Optimization - Always be Testing Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  19. There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  20. AB testing is a great option because you can test and optimize components of your webpage until you receive the response-rate you are looking for. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  21. Convert More Visitors into Customers Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

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