Tips to SuperCharge Your Buttons

5 Tips To Supercharge Your Call-To-Action Buttons Thursday, August 12, 2010

Why Focus on Buttons? Because they Inﬂuence Conversion Rate Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

A button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. How big should the button be? What color? What should the text of the button say? Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Fortunately, we’ve put together a few tips to make your buttons more successful. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Button Size Really Does Matter - Make it Big Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

A big button gets noticed. It doesn’t have to be huge, but if your button is too small, it can be ignored. We’ve found that a good button size is around 225px wide and 45px high. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Button Location Matters - Place it Above the Fold Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

When deciding where to put your button, think about the ﬂow of your page. Does it follow the path of your eye? Does it ﬁt average browser size? Where is the conversion button... ohh wait there it is Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Browsersize from Google Labs is a great tool to ﬁnd out what portion of your page most visitors can see without scrolling. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Button Color - Make it Contrast Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Color matters. Strong, contrasting, colors generally perform better than colors that blend in with the theme of your landing page. Take this example from Carelogger, who increased their conversions by 34% with a red button instead of a green one. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Button Text - Include a Call-to-Action Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Your button text should tell people what to expect. Instead, we generally opt for a strong call-to-action. Firefox improved their conversions by 3.6% (over 500 more downloads per test) when they changed their button text from “Try Firefox 3″ to “Download Now – Free.” Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

“Download Now,” “Get Started Today,” and “Free Trial” are all good examples of strong calls-to-action. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Need a Button? Use a Super Conversion Button Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Performable provides a free button making tool for creating and testing buttons. You can ﬁnd it at: http://www.performable.com/buttons Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Optimization - Always be Testing Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

AB testing is a great option because you can test and optimize components of your webpage until you receive the response-rate you are looking for. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

Convert More Visitors into Customers Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

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Tips to SuperCharge Your Buttons

by Performable on Aug 12, 2010

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