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5 Tips To Supercharge Your
                              Call-To-Action Buttons




Thursday, August 12, 2010
Why Focus on Buttons?
                                  Because they Influence Conversion Rate




        Visit us: www.pe...
On pages where a call-to-action is the
                    focus, one of the most important
                    features i...
A button sounds like a simple decision,
                      but there are a number of variables that
                   ...
Fortunately, we’ve put together a few
                            tips to make your buttons more
                         ...
Button Size Really Does Matter - Make it Big




        Visit us: www.performable.com Call us: 1-888-268-6035

Thursday, ...
A big button gets noticed. It doesn’t have to be huge,
                    but if your button is too small, it can be igno...
Button Location Matters -
                                           Place it Above the Fold




        Visit us: www.per...
When deciding where to put your
           button, think about the flow of your
           page.

           Does it follow...
Browsersize from Google Labs is a great tool to find out
                                  what portion of your page most v...
Button Color - Make it Contrast




        Visit us: www.performable.com Call us: 1-888-268-6035

Thursday, August 12, 20...
Color matters. Strong,
                 contrasting, colors generally
                 perform better than colors
        ...
Button Text - Include a Call-to-Action




        Visit us: www.performable.com Call us: 1-888-268-6035

Thursday, August...
Your button text should tell
                people what to expect. Instead,
                we generally opt for a strong...
“Download Now,” “Get Started Today,” and “Free
                                      Trial” are all good examples of stron...
Need a Button? Use a Super Conversion Button




        Visit us: www.performable.com Call us: 1-888-268-6035

Thursday, ...
Performable provides a free button making tool for creating and testing
                    buttons. You can find it at: ht...
Optimization - Always be Testing




        Visit us: www.performable.com Call us: 1-888-268-6035

Thursday, August 12, 2...
There’s no universal right answer for what webpage works
                            best, but testing can ensure that you...
AB testing is a great
              option because you can
              test and optimize
              components of you...
Convert More Visitors into Customers




        Visit us: www.performable.com Call us: 1-888-268-6035

Thursday, August 1...
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Tips to SuperCharge Your Buttons

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On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%.

Download it here: http://www.performable.com/tips-to-supercharge-your-call-to-action-buttons/

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Transcript of "Tips to SuperCharge Your Buttons"

  1. 1. 5 Tips To Supercharge Your Call-To-Action Buttons Thursday, August 12, 2010
  2. 2. Why Focus on Buttons? Because they Influence Conversion Rate Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  3. 3. On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  4. 4. A button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. How big should the button be? What color? What should the text of the button say? Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  5. 5. Fortunately, we’ve put together a few tips to make your buttons more successful. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  6. 6. Button Size Really Does Matter - Make it Big Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  7. 7. A big button gets noticed. It doesn’t have to be huge, but if your button is too small, it can be ignored. We’ve found that a good button size is around 225px wide and 45px high. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  8. 8. Button Location Matters - Place it Above the Fold Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  9. 9. When deciding where to put your button, think about the flow of your page. Does it follow the path of your eye? Does it fit average browser size? Where is the conversion button... ohh wait there it is Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  10. 10. Browsersize from Google Labs is a great tool to find out what portion of your page most visitors can see without scrolling. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  11. 11. Button Color - Make it Contrast Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  12. 12. Color matters. Strong, contrasting, colors generally perform better than colors that blend in with the theme of your landing page. Take this example from Carelogger, who increased their conversions by 34% with a red button instead of a green one. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  13. 13. Button Text - Include a Call-to-Action Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  14. 14. Your button text should tell people what to expect. Instead, we generally opt for a strong call-to-action. Firefox improved their conversions by 3.6% (over 500 more downloads per test) when they changed their button text from “Try Firefox 3″ to “Download Now – Free.” Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  15. 15. “Download Now,” “Get Started Today,” and “Free Trial” are all good examples of strong calls-to-action. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  16. 16. Need a Button? Use a Super Conversion Button Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  17. 17. Performable provides a free button making tool for creating and testing buttons. You can find it at: http://www.performable.com/buttons Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  18. 18. Optimization - Always be Testing Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  19. 19. There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  20. 20. AB testing is a great option because you can test and optimize components of your webpage until you receive the response-rate you are looking for. Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010
  21. 21. Convert More Visitors into Customers Visit us: www.performable.com Call us: 1-888-268-6035 Thursday, August 12, 2010

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