Starting a Home-Based
Business
Perfect Marketing Equation
© All Rights Reserved.
Recently I had the opportunity to be a
guest on the podcast of Dave Goodwin of
Growinge – The Growing Entrepreneur
His pod...
I got the opportunity to talk about my
experience as a recession entrepreneur,
the struggles I faced in my endeavor, and
h...
I’ve always had a different mindset than
most people when it comes to being an
entrepreneur. I believe that you don’t have...
The reason I know this is because
I’ve been an entrepreneur my entire
life, however I’ve only owned a
business for 5 years...
To me being an entrepreneur is
the acceptance of great
responsibility. The willingness to
do whatever it takes.
www.perfec...
Having the ability to really put
yourself out there and giving
something everything you have.
You could actually do this
w...
However, here’s the obstacle,
you have to work under
leadership that’s comfortable with
allowing other people to be free
t...
This isn’t always easy to find
because most leaders are
threatened by that mindset and
finds those people hard to
manage.
...
There seems to be more leadership
that prefers the regime of control
versus inspiration. This is what
pushes people like m...
Home-Based Business
Means Goodbye Cubicle
Hello Couch
www.perfectmarketingequation.com © All Rights Reserved.
Many people are interested in
starting a home-based business;
in fact it’s Googled millions of
times each month.
www.perfe...
Most of the time the root
motivation is they’re merely
unhappy in their current situation.
www.perfectmarketingequation.co...
An article written by Alan Hall in Forbes
Magazine online says that 2 million
people quit their jobs each month! He
report...
The Grass is Greener?
www.perfectmarketingequation.com © All Rights Reserved.
Many people want what I have. However,
when they find out the dedication and
extreme hard work it takes to have a good
lev...
It doesn’t have to be as hard as they
make it – the problem is they’re
looking for the easy solution or the
quick way to s...
First mistake – I didn’t properly
gage my target market for
product interest.
www.perfectmarketingequation.com © All Right...
It’s important that you know I wasn’t
working for shopping money so
failure wasn’t in my list of options. I
was the primar...
Home-Based Business
Failure One
www.perfectmarketingequation.com © All Rights Reserved.
My first business endeavor failed.
It failed because –
www.perfectmarketingequation.com © All Rights Reserved.
I didn’t properly gage my market.
I didn’t understand marketing – more
specifically Internet marketing.
I couldn’t reach e...
Home-Based Business
Failure Two
www.perfectmarketingequation.com © All Rights Reserved.
Due to the fact that failure wasn’t an
option for me I took about 5 minutes
to lick my wounds. Then I dove in
and learned ...
Step 1. Learn about marketing
– how can I reach enough
customers?
www.perfectmarketingequation.com © All Rights Reserved.
Step 2. How can I leverage my
current skillset for a specific,
in-demand niche?
www.perfectmarketingequation.com © All Rig...
Step 3. Execute – ASAP.
(The bills don’t stop
coming.)
www.perfectmarketingequation.com © All Rights Reserved.
Due to carefully diagnosing my
reasons for failure and the ability to
find a way to leverage my skillset in a
need-driven ...
I was making some great contacts
and I was finally able to work at
home for myself and actually pay the
bills.
www.perfect...
Houston We Have a Problem
Okay, so I was finally making money!
Problem – I’m miserable.
www.perfectmarketingequation.com ©...
Second mistake – I thought that
making money was enough and
would make me happy.
www.perfectmarketingequation.com © All Ri...
Often, from a distance I’ll observe certain
Facebook groups and conversations
about home-based business
opportunities. Eve...
Here’s the problem with that – chasing the
dollar and the easy answer isn’t going to
work. If you’re just looking for a qu...
Finally, Home-Based Business
Success
www.perfectmarketingequation.com © All Rights Reserved.
My second endeavor involved
creating tangible things such as
websites and branding tools for
entrepreneurs.
www.perfectmar...
It was during this time that I learned that
many of the entrepreneurs I was working
for wanted to create compelling brands...
They didn’t have answers to some very
fundamental questions in their
businesses. Some of the same questions
I couldn’t ans...
The Perfect Marketing
Equation is Born
www.perfectmarketingequation.com © All Rights Reserved.
I’m a very analytical person. When I’m
faced with a problem or obstacle often I
will get out a piece of paper, write down
...
Here’s the other thing about me, my finger
is always on the trigger. I don’t stew about
things much. When I make a decisio...
This occasionally gets me burned but
for the most part – it has always
turned out to my benefit. I’m a firm
believer in AC...
When I went into business two I had put
together a marketing equation that was a
combination of research and everything I
...
I would use this map as paint by
numbers approach. It worked
beautifully and took me to financial
success within months.
w...
I would talk about this process to my
clients, they were intrigued and
wanted to find their Perfect Marketing
Equation.
ww...
This was when it hit me, I will
teach entrepreneurs how to come
up with a marketing plan in their
businesses.
www.perfectm...
I’ll be the one that decides what
pieces make sense for them, and
then we’ll put them together for the
perfect combination...
The custom-built equation would be
the combination of marketing tactics
that would take them to a higher
profitability in ...
I would pull them off the hamster
wheel – they would finally have
purpose in their business. I had
finally found it, this ...
If you need some help picking a
niche market I just launched a new
training product that will tell you how
to make that ch...
Visit my website for more entrepreneur
training courses.
www.perfectmarketingequation.com
www.perfectmarketingequation.com...
If you’re bootstrapping
a business and need a
roadmap look up my
book, Yanking
Bootstraps, on
Amazon! It’s a short
but pow...
Connect with me!
Twitter -@thawkbridges
Facebook -
www.facebook.com/TammyHawkBridges
www.perfectmarketingequation.com © Al...
www.perfectmarketingequation.com © All Rights Reserved.
I hope you found this slideshow helpful in your business
please vi...
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Starting a Home-Based Business

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Recently I had the opportunity to be a guest on the podcast of Dave Goodwin of Growinge – The Growing Entrepreneur. His podcast is new to the scene so if you haven’t heard of it, please check it out and bookmark it. There’s no doubt he’ll do amazing things in his endeavor for the entrepreneur world. I got the opportunity to talk about my experience as a recession entrepreneur, the struggles I faced in my endeavor, and how I finally not only got it right but also found my purpose. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com

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Starting a Home-Based Business

  1. 1. Starting a Home-Based Business Perfect Marketing Equation © All Rights Reserved.
  2. 2. Recently I had the opportunity to be a guest on the podcast of Dave Goodwin of Growinge – The Growing Entrepreneur His podcast is new to the scene so if you haven’t heard of it, please check it out and bookmark it. www.perfectmarketingequation.com © All Rights Reserved.
  3. 3. I got the opportunity to talk about my experience as a recession entrepreneur, the struggles I faced in my endeavor, and how I finally not only got it right but also found my purpose. www.perfectmarketingequation.com © All Rights Reserved.
  4. 4. I’ve always had a different mindset than most people when it comes to being an entrepreneur. I believe that you don’t have to actually own a business to be one. www.perfectmarketingequation.com © All Rights Reserved.
  5. 5. The reason I know this is because I’ve been an entrepreneur my entire life, however I’ve only owned a business for 5 years. www.perfectmarketingequation.com © All Rights Reserved.
  6. 6. To me being an entrepreneur is the acceptance of great responsibility. The willingness to do whatever it takes. www.perfectmarketingequation.com © All Rights Reserved.
  7. 7. Having the ability to really put yourself out there and giving something everything you have. You could actually do this working for someone else. www.perfectmarketingequation.com © All Rights Reserved.
  8. 8. However, here’s the obstacle, you have to work under leadership that’s comfortable with allowing other people to be free thinkers. www.perfectmarketingequation.com © All Rights Reserved.
  9. 9. This isn’t always easy to find because most leaders are threatened by that mindset and finds those people hard to manage. www.perfectmarketingequation.com © All Rights Reserved.
  10. 10. There seems to be more leadership that prefers the regime of control versus inspiration. This is what pushes people like me out of the cube to start our own thing. www.perfectmarketingequation.com © All Rights Reserved.
  11. 11. Home-Based Business Means Goodbye Cubicle Hello Couch www.perfectmarketingequation.com © All Rights Reserved.
  12. 12. Many people are interested in starting a home-based business; in fact it’s Googled millions of times each month. www.perfectmarketingequation.com © All Rights Reserved.
  13. 13. Most of the time the root motivation is they’re merely unhappy in their current situation. www.perfectmarketingequation.com © All Rights Reserved.
  14. 14. An article written by Alan Hall in Forbes Magazine online says that 2 million people quit their jobs each month! He reports that the number one reason they leave is the lack of recognition. www.perfectmarketingequation.com © All Rights Reserved.
  15. 15. The Grass is Greener? www.perfectmarketingequation.com © All Rights Reserved.
  16. 16. Many people want what I have. However, when they find out the dedication and extreme hard work it takes to have a good level of success working for themselves they dart back for the cubicle. www.perfectmarketingequation.com © All Rights Reserved.
  17. 17. It doesn’t have to be as hard as they make it – the problem is they’re looking for the easy solution or the quick way to success, there isn’t one. www.perfectmarketingequation.com © All Rights Reserved.
  18. 18. First mistake – I didn’t properly gage my target market for product interest. www.perfectmarketingequation.com © All Rights Reserved.
  19. 19. It’s important that you know I wasn’t working for shopping money so failure wasn’t in my list of options. I was the primary income earner in my household. www.perfectmarketingequation.com © All Rights Reserved.
  20. 20. Home-Based Business Failure One www.perfectmarketingequation.com © All Rights Reserved.
  21. 21. My first business endeavor failed. It failed because – www.perfectmarketingequation.com © All Rights Reserved.
  22. 22. I didn’t properly gage my market. I didn’t understand marketing – more specifically Internet marketing. I couldn’t reach enough people as a result I couldn’t make enough money to sustain my business. www.perfectmarketingequation.com © All Rights Reserved.
  23. 23. Home-Based Business Failure Two www.perfectmarketingequation.com © All Rights Reserved.
  24. 24. Due to the fact that failure wasn’t an option for me I took about 5 minutes to lick my wounds. Then I dove in and learned the errors of my ways. www.perfectmarketingequation.com © All Rights Reserved.
  25. 25. Step 1. Learn about marketing – how can I reach enough customers? www.perfectmarketingequation.com © All Rights Reserved.
  26. 26. Step 2. How can I leverage my current skillset for a specific, in-demand niche? www.perfectmarketingequation.com © All Rights Reserved.
  27. 27. Step 3. Execute – ASAP. (The bills don’t stop coming.) www.perfectmarketingequation.com © All Rights Reserved.
  28. 28. Due to carefully diagnosing my reasons for failure and the ability to find a way to leverage my skillset in a need-driven market, business two was successful very quickly. www.perfectmarketingequation.com © All Rights Reserved.
  29. 29. I was making some great contacts and I was finally able to work at home for myself and actually pay the bills. www.perfectmarketingequation.com © All Rights Reserved.
  30. 30. Houston We Have a Problem Okay, so I was finally making money! Problem – I’m miserable. www.perfectmarketingequation.com © All Rights Reserved.
  31. 31. Second mistake – I thought that making money was enough and would make me happy. www.perfectmarketingequation.com © All Rights Reserved.
  32. 32. Often, from a distance I’ll observe certain Facebook groups and conversations about home-based business opportunities. Everyone seems to have the great opportunity everyone else is looking for. www.perfectmarketingequation.com © All Rights Reserved.
  33. 33. Here’s the problem with that – chasing the dollar and the easy answer isn’t going to work. If you’re just looking for a quick escape from a situation you’re miserable in or a quick buck – you’re always going to struggle as an entrepreneur. www.perfectmarketingequation.com © All Rights Reserved.
  34. 34. Finally, Home-Based Business Success www.perfectmarketingequation.com © All Rights Reserved.
  35. 35. My second endeavor involved creating tangible things such as websites and branding tools for entrepreneurs. www.perfectmarketingequation.com © All Rights Reserved.
  36. 36. It was during this time that I learned that many of the entrepreneurs I was working for wanted to create compelling brands for themselves but something was missing. www.perfectmarketingequation.com © All Rights Reserved.
  37. 37. They didn’t have answers to some very fundamental questions in their businesses. Some of the same questions I couldn’t answer in my first endeavor. This puzzled me and also got me thinking… www.perfectmarketingequation.com © All Rights Reserved.
  38. 38. The Perfect Marketing Equation is Born www.perfectmarketingequation.com © All Rights Reserved.
  39. 39. I’m a very analytical person. When I’m faced with a problem or obstacle often I will get out a piece of paper, write down the problem, write down a few solutions and choose one. www.perfectmarketingequation.com © All Rights Reserved.
  40. 40. Here’s the other thing about me, my finger is always on the trigger. I don’t stew about things much. When I make a decision I act immediately. www.perfectmarketingequation.com © All Rights Reserved.
  41. 41. This occasionally gets me burned but for the most part – it has always turned out to my benefit. I’m a firm believer in ACTION. www.perfectmarketingequation.com © All Rights Reserved.
  42. 42. When I went into business two I had put together a marketing equation that was a combination of research and everything I figured out I was missing. www.perfectmarketingequation.com © All Rights Reserved.
  43. 43. I would use this map as paint by numbers approach. It worked beautifully and took me to financial success within months. www.perfectmarketingequation.com © All Rights Reserved.
  44. 44. I would talk about this process to my clients, they were intrigued and wanted to find their Perfect Marketing Equation. www.perfectmarketingequation.com © All Rights Reserved.
  45. 45. This was when it hit me, I will teach entrepreneurs how to come up with a marketing plan in their businesses. www.perfectmarketingequation.com © All Rights Reserved.
  46. 46. I’ll be the one that decides what pieces make sense for them, and then we’ll put them together for the perfect combination. www.perfectmarketingequation.com © All Rights Reserved.
  47. 47. The custom-built equation would be the combination of marketing tactics that would take them to a higher profitability in their business. www.perfectmarketingequation.com © All Rights Reserved.
  48. 48. I would pull them off the hamster wheel – they would finally have purpose in their business. I had finally found it, this process was my purpose. www.perfectmarketingequation.com © All Rights Reserved.
  49. 49. If you need some help picking a niche market I just launched a new training product that will tell you how to make that choice step-by-step. It’s absolutely FREE. Click here to check it out. www.perfectmarketingequation.com © All Rights Reserved.
  50. 50. Visit my website for more entrepreneur training courses. www.perfectmarketingequation.com www.perfectmarketingequation.com © All Rights Reserved.
  51. 51. If you’re bootstrapping a business and need a roadmap look up my book, Yanking Bootstraps, on Amazon! It’s a short but powerful read that will give you strategies to use right away in your business. www.perfectmarketingequation.com © All Rights Reserved.
  52. 52. Connect with me! Twitter -@thawkbridges Facebook - www.facebook.com/TammyHawkBridges www.perfectmarketingequation.com © All Rights Reserved.
  53. 53. www.perfectmarketingequation.com © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.
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