Entrepreneur Education - How Social Signals Impact SEO

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SEO or Search Engine Optimization impacts just about everyone’s business whether you want to acknowledge it or not. If you

have a piece of real estate on the Internet hopefully you intend for potential customers to visit you there. Social media

has changed the face of business. It has made very large brands accessible to anyone (for better or worse). Get ticked off

at Verizon because your service has been lousy lately? Great, just tweet about it, then take a look on the clock to see how

long it takes to receive a tweet from a representative. They have a very sophisticated monitoring service that tells them

when and where their brand is mentioned. Just about any large brand has this technology. Visit Perfect Marketing Equation

for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com

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Entrepreneur Education - How Social Signals Impact SEO

  1. 1. Entrepreneur Education - How Social Signals Impact SEO Perfect Marketing Equation © All Rights Reserved.
  2. 2. Social media has changed the face of business. It has made very large brands accessible to anyone (for better or worse). www.perfectmarketingequation.com © All Rights Reserved.
  3. 3. Companies can no longer hide behind a wall. www.perfectmarketingequation.com © All Rights Reserved.
  4. 4. Social media has placed thorns in many backsides, however, the incredible opportunity it has brought far outweighs the dark side. www.perfectmarketingequation.com © All Rights Reserved.
  5. 5. There are many things that impact how Google makes the decision to rank a website and let them appear on the coveted page one position of their search. www.perfectmarketingequation.com © All Rights Reserved.
  6. 6. Click here to watch a video on YouTube for very straightforward explanation. www.perfectmarketingequation.com © All Rights Reserved.
  7. 7. Social media has changed the way we communicate, but it also makes a very significant impact on search engine optimization. www.perfectmarketingequation.com © All Rights Reserved.
  8. 8. One of the biggest factors Google considers in ranking is authority. www.perfectmarketingequation.com © All Rights Reserved.
  9. 9. There are many considerations when it comes to authority but one really big one now on the scene is social proof. www.perfectmarketingequation.com © All Rights Reserved.
  10. 10. How many followers do you have on Facebook and Twitter? How many people are in your circles on Google +? www.perfectmarketingequation.com © All Rights Reserved.
  11. 11. But ….here’s the twist….it’s not really about quantity – it’s about quality. www.perfectmarketingequation.com © All Rights Reserved.
  12. 12. WHO is following you? How many followers do THEY have? www.perfectmarketingequation.com © All Rights Reserved.
  13. 13. Are they popular? If they are that makes them an authority and guess what – if THEY share your content or link to you on their websites that’s a BIG DEAL. www.perfectmarketingequation.com © All Rights Reserved.
  14. 14. Google will assume that you’re an authority by association. www.perfectmarketingequation.com © All Rights Reserved.
  15. 15. So why is this important? www.perfectmarketingequation.com © All Rights Reserved.
  16. 16. Google knows that people are more likely to connect with websites and information that’s recommended by their friends or people they admire. www.perfectmarketingequation.com © All Rights Reserved.
  17. 17. This leads to another factor that influences ranking – popularity. www.perfectmarketingequation.com © All Rights Reserved.
  18. 18. If your content is being mentioned on websites of people that are an authority Google will assume you’re popular. www.perfectmarketingequation.com © All Rights Reserved.
  19. 19. The search engine wants to return data to the searcher that’s the most popular. www.perfectmarketingequation.com © All Rights Reserved.
  20. 20. Social Signals and SEO - So how can you improve your social signals? www.perfectmarketingequation.com © All Rights Reserved.
  21. 21. First of all, share content that’s interesting to your target market and perhaps they’ll share it. www.perfectmarketingequation.com © All Rights Reserved.
  22. 22. Also a good idea is to come up with a list of top people to follow in your area of expertise and follow them. www.perfectmarketingequation.com © All Rights Reserved.
  23. 23. Communicate with them on social media by retweeting their content etc. and perhaps they’ll reciprocate. www.perfectmarketingequation.com © All Rights Reserved.
  24. 24. Another consideration is to make sure that you’re blogging on a regular basis and that your content is sharable. www.perfectmarketingequation.com © All Rights Reserved.
  25. 25. Do you have social icons attached to make it easy for people? When you write great content make sure you share in all the right places. www.perfectmarketingequation.com © All Rights Reserved.
  26. 26. Consider the big picture….. www.perfectmarketingequation.com © All Rights Reserved.
  27. 27. If more people visit your blog and they subscribe or sign up for your free offer your list grows. www.perfectmarketingequation.com © All Rights Reserved.
  28. 28. If your list grows – your business grows. www.perfectmarketingequation.com © All Rights Reserved.
  29. 29. Start making your social signals stronger! It’s money in the bank! www.perfectmarketingequation.com © All Rights Reserved.
  30. 30. www.perfectmarketingequation.com © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com and download my Free Ebook that contains a step-by-step plan to grow a profitable business. The very strategy I use in my own business. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.

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