Scaling a Home-Based Business

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There are all sorts of homepreneurs. You have homepreneurs that are just making a secondary income to help support the family, you have the dabblers or the hobbyists (mainly working for shopping money), then you have the people who are designing a full scale and profitable business. I’ve built a full scale home-based business completely by design and I have absolutely zero intentions of taking this business outside my home. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com

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Scaling a Home-Based Business

  1. 1. Scaling a Home-Based Business Perfect Marketing Equation © All Rights Reserved.
  2. 2. There are all sorts of homepreneurs. You have homepreneurs that are just making a secondary income to help support the family. www.perfectmarketingequation.com © All Rights Reserved.
  3. 3. You have the dabblers or the hobbyists (mainly working for shopping money), then you have the people who are designing a full scale and profitable business. www.perfectmarketingequation.com © All Rights Reserved.
  4. 4. I’ve built a full scale home-based business completely by design and I have absolutely zero intentions of taking this business outside my home. www.perfectmarketingequation.com © All Rights Reserved.
  5. 5. I love the commute of exactly 18 steps to my office. I also love the fact that I can wear whatever I want! www.perfectmarketingequation.com © All Rights Reserved.
  6. 6. Home-Based Business: Time is Money www.perfectmarketingequation.com © All Rights Reserved.
  7. 7. One of the largest obstacles for any homepreneur is time. www.perfectmarketingequation.com © All Rights Reserved.
  8. 8. When homepreneurs enroll in my coaching program this is one of the first things we talk about. Time can make or break you. www.perfectmarketingequation.com © All Rights Reserved.
  9. 9. First we decide how much money they want to make in their business. So for example if you want to make $100K per year that means you want to make $8333.33 per month, $2083.33 per week and $52.08 per hour. www.perfectmarketingequation.com © All Rights Reserved.
  10. 10. How many clients or customers does $8333.33 per month represent? How much time will it take to get them? www.perfectmarketingequation.com © All Rights Reserved.
  11. 11. The idea is to decide exactly how much money you want to make in your business then design a plan that makes that come to fruition. www.perfectmarketingequation.com © All Rights Reserved.
  12. 12. If you design a solid plan that’s goal oriented getting clients is actually the easy part. Where things get hard is when it comes down to scaling a business. www.perfectmarketingequation.com © All Rights Reserved.
  13. 13. How to Scale a Home- Based Business www.perfectmarketingequation.com © All Rights Reserved.
  14. 14. I’ve seen people experience a small amount of success and suddenly they go out and rent a loft office, hire a few employees and get the fancy car they’ve always wanted. www.perfectmarketingequation.com © All Rights Reserved.
  15. 15. Guess what? They come upon hard times and then they’re maxing out their credit cards just to pay the rent. If you only knew the horror I’ve witnessed first hand! www.perfectmarketingequation.com © All Rights Reserved.
  16. 16. One thing I love about being the experience I’ve gained as a homepreneur is I’ve learned to scale and grow a business by design. www.perfectmarketingequation.com © All Rights Reserved.
  17. 17. I determine exactly how much my business grows and within what time frame I want it to happen in. www.perfectmarketingequation.com © All Rights Reserved.
  18. 18. Then I design a system to fit the growth. You won’t catch me running around like a crazy person and all stressed out in my business! www.perfectmarketingequation.com © All Rights Reserved.
  19. 19. So when it comes to scaling my home-based business: www.perfectmarketingequation.com © All Rights Reserved.
  20. 20. - I decided how many clients I wanted based on how much money I wanted to make. www.perfectmarketingequation.com © All Rights Reserved.
  21. 21. - I designed a plan to attain those clients. www.perfectmarketingequation.com © All Rights Reserved.
  22. 22. - I designed a system that managed them well and streamlined the workflow. www.perfectmarketingequation.com © All Rights Reserved.
  23. 23. I didn’t attempt growth until the process that I designed to handle my clients started feeling like it was flexible enough to include more workflow. www.perfectmarketingequation.com © All Rights Reserved.
  24. 24. When I decided it was time to let a few more clients into my practice: www.perfectmarketingequation.com © All Rights Reserved.
  25. 25. - I decided how many clients based on how much of a revenue increase I wanted. www.perfectmarketingequation.com © All Rights Reserved.
  26. 26. - I carefully cherry-picked the potential clients I wanted to reach out to. www.perfectmarketingequation.com © All Rights Reserved.
  27. 27. When I attained the additional clients I wanted, I then re- adjusted my system to streamline workflow. www.perfectmarketingequation.com © All Rights Reserved.
  28. 28. I didn’t bring in new clients to fit the old system. I designed a new system to accommodate more clients. www.perfectmarketingequation.com © All Rights Reserved.
  29. 29. This is where many people screw up! They get too many clients and their system doesn’t fit anymore then they struggle and their quality of work goes down. www.perfectmarketingequation.com © All Rights Reserved.
  30. 30. Guess what? Yes, they end up losing those clients. www.perfectmarketingequation.com © All Rights Reserved.
  31. 31. Questions to ponder - www.perfectmarketingequation.com © All Rights Reserved.
  32. 32. How much money do you want to make in your home-based business? www.perfectmarketingequation.com © All Rights Reserved.
  33. 33. How many clients/customers does that represent? www.perfectmarketingequation.com © All Rights Reserved.
  34. 34. What will your system be to manage those clients well so that you do a great job in servicing them? www.perfectmarketingequation.com © All Rights Reserved.
  35. 35. If you’re ready to grow how will you scale your system to manage the new clients that you bring in? www.perfectmarketingequation.com © All Rights Reserved.
  36. 36. If you need some help picking a niche market I just launched a new training product that will tell you how to make that choice step-by-step. It’s absolutely FREE. Click here to check it out. www.perfectmarketingequation.com © All Rights Reserved.
  37. 37. Visit my website for more entrepreneur training courses. www.perfectmarketingequation.com www.perfectmarketingequation.com © All Rights Reserved.
  38. 38. If you’re bootstrapping a business and need a roadmap look up my book, Yanking Bootstraps, on Amazon! It’s a short but powerful read that will give you strategies to use right away in your business. www.perfectmarketingequation.com © All Rights Reserved.
  39. 39. Connect with me! Twitter -@thawkbridges Facebook - www.facebook.com/TammyHawkBridges www.perfectmarketingequation.com © All Rights Reserved.
  40. 40. www.perfectmarketingequation.com © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.

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