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Simplifying the LUMAscape: A Game of 3D Chess

by on May 08, 2012

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The LUMAscape (by LUMA Partners) identified an overwhelming number of activities and companies involved in bringing together Advertisers and Publishers. Over the years, this LUMAscape concept has ...

The LUMAscape (by LUMA Partners) identified an overwhelming number of activities and companies involved in bringing together Advertisers and Publishers. Over the years, this LUMAscape concept has grown to include over 2,000 companies in over 200 categories across 8 unique LUMAscapes for display ads, search, video, mobile, social, commerce, digital capital and gaming. Navigating this complex ecosystem can often feel like a game of high-pressure chess! Perfect Market CEO Julie Schoenfeld serves as Chess Master for the afternoon and simplifies the LUMAscape into the three dimensions – Functionality, Positioning and Access Points – that are key to winning this game.

This presentation was originally presented as the Afternoon Keynote at Admonsters OPS Markets event on April 18, 2012 in New York City.

For more on Perfect Market, visit us at http://www.perfectmarket.com.

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Simplifying the LUMAscape: A Game of 3D Chess Simplifying the LUMAscape: A Game of 3D Chess Presentation Transcript