SoLoMo (Social, Local and Mobile)
Upcoming SlideShare
Loading in...5
×
 

SoLoMo (Social, Local and Mobile)

on

  • 461 views

A presentation about SoLoMo... its definitions, its implication on ECommerce and the possible trends for this in the future

A presentation about SoLoMo... its definitions, its implication on ECommerce and the possible trends for this in the future

Statistics

Views

Total Views
461
Views on SlideShare
461
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

SoLoMo (Social, Local and Mobile) SoLoMo (Social, Local and Mobile) Presentation Transcript

  • Presentation by: Daniel Perez ECOMMER
  • What is SoLoMo?  SoLoMo is short for SOCIAL, LOCAL and MOBILE  It is a term that is primarily used in MARKETING Rouse, M., & Steele, C. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/ definition/SoLoMo-social-local-and-mobile
  • What is SoLoMo?  SoLoMo is the convergence of collaborative, location-based and on-the-go technologies  These applications allow advertisers to push notifications no potential customers who are geographically nearby. Rouse, M., & Steele, C. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/ definition/SoLoMo-social-local-and-mobile
  • What is SoLoMo?  Examples of these apps include FOURSQUARE, AROUNDME, and YELP  Some aspects include GAMIFICATION to encourage member retention Rouse, M. S. (2013, April). Definition: Search Consumerization. Retrieved from Search Consumerization: http://searchconsumerization.techtarget.com/definition/SoLoMosocial-local-and-mobile
  • Business Implications on E-Commerce Nowadays, consumers are using their mobile devices to access social media and also business web / ecommerce sites. Consumers who are on-the-go are literally using their mobile devices as tools to look for things to do or to buy. Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/ SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile
  • Business Implications on E-Commerce Social mobile applications that provide user-generated reviews and location based offers have a significant influence on mobile consumers. To stay competitive in this new “SoLoMo” environment, businesses need a new approach. They need to get social, think local, and spend on mobile capabilities. Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/ SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile
  • The future of Social Media is Mobile!  Social Media engagement is the second most popular mobile activity.  78% of mobile shoppers turn to their smartphones to check for prices and comment on a purchase. Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/ SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile
  • The future of Social Media is Mobile!  Consumers are becoming more reliant on mobile apps for search and targeted needs discovery.  Geo-local, retail, and specific-use mobile apps may pop up in the coming years. Horton, C. (2013, January 8). Blog: SYNECORE. Retrieved from SYNECORE: http://engage.synecoretech.com/marketing-technology-for-growth/bid/168919/ SoLoMo-Time-to-Get-Social-Think-Local-and-Spend-Mobile