Amazon 05 - Diversification Strategy

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Amazon.com Diversification Strategy

Amazon.com Diversification Strategy

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  • 1. Pere  Joan  Ribas  Barceló   Amazon.com Diversification Strategy ! ! CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course Pere Joan Ribas Barceló perejoanribas@gmail.com
  • 2. Diversification
  • 3. Diversification Amazon Web Services (AWS), launched in 2002, is a cloud computing platform that started as a way to keep track of Amazon’s orders
  • 4. A technology company does not survive without an ability to reinvent itself §  In 2012, five American technology companies bid on a $600 million contract to build the CIA own private cloud computing system. §  IBM was one of the two finalists. But on 2013 the CIA awarded the contract to Amazon.com §  Amazon beat IBM, an elder company in its field of expertise, as a late entrant to the cloud computing market. Source: Bloomberg Businessweek, 2014
  • 5. Fire Phone With the Fire Phone, Amazon will offer its customers the possibility to shop, stream video, read books and more. All wrapped up in a 4.7 inch package.
  • 6. Amazon FireTV Peter Larsen Amazon FireTV. / JIN LEE (BLOOMBERG / April 2014)
  • 7. Diversification
  • 8. Diversification Free same-day and early morning delivery on orders over $35 on more than 500,000 Amazon items, including fresh grocery and local products
  • 9. §  The Everything store: Jeff Bezos and the age of Amazon, Brad Stone (2013) §  One Click: Jeff Bezos and the Rise of Amazon.com, Richard L. Brandt (2011) §  The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Phil Simon (2011) §  Inside the Giant machine: An Amazon.com Story, Kalpanik S. (2011) §  Amazon.com: Get Big Fast, Robert Spector (2002) §  Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers(2009) Bibliography
  • 10. Videos §  Amazon's Truth Behind the Click BBC Documentary §  Amazon.com Full Story - World Biggest Online Retailer Revealed §  Exclusive Interview with Jeff Bezos - Founder & CEO of Amazon §  Amazing Amazon Story - Jeff Bezos Full Speech §  TED: Jeff Bezos: The electricity metaphor §  Amazon's Jeff Bezos looks to the future §  Four Peaks: My interview with Jeff Bezos §  Inside Amazon: Secrets of an Online Mega-Giant §  Amazon's Truth Behind the Click §  Jeff Bezos at the ‪Stanford Graduate School of Business §  Jeff Bezos on Amazon, Innovation, Customer Service, Kindle §  Jeff Bezos discusses Amazon Business Model and Mission
  • 11. Internet companies series!