Pere	
  Joan	
  Ribas	
  Barceló	
  
Amazon.com
Diversification Strategy
!
!
CIEE Study Center in Palma de Mallorca
Entrep...
Diversification
Diversification
Amazon Web Services (AWS),
launched in 2002, is a cloud
computing platform that started as a
way to keep t...
A technology company does not survive
without an ability to reinvent itself
§  In 2012, five American technology
companie...
Fire Phone
With the Fire Phone, Amazon will offer its customers the possibility to shop,
stream video, read books and more...
Amazon FireTV
Peter Larsen Amazon FireTV. / JIN LEE (BLOOMBERG / April 2014)
Diversification
Diversification
Free same-day and early
morning delivery on orders
over $35 on more than
500,000 Amazon items,
including f...
§  The Everything store: Jeff Bezos and the
age of Amazon, Brad Stone (2013)
§  One Click: Jeff Bezos and the Rise of
Am...
Videos
§  Amazon's Truth Behind the Click BBC Documentary
§  Amazon.com Full Story - World Biggest Online Retailer Revea...
Internet companies series!
Amazon 05 - Diversification Strategy
Amazon 05 - Diversification Strategy
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Amazon 05 - Diversification Strategy

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Amazon.com Diversification Strategy

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Amazon 05 - Diversification Strategy

  1. 1. Pere  Joan  Ribas  Barceló   Amazon.com Diversification Strategy ! ! CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course Pere Joan Ribas Barceló perejoanribas@gmail.com
  2. 2. Diversification
  3. 3. Diversification Amazon Web Services (AWS), launched in 2002, is a cloud computing platform that started as a way to keep track of Amazon’s orders
  4. 4. A technology company does not survive without an ability to reinvent itself §  In 2012, five American technology companies bid on a $600 million contract to build the CIA own private cloud computing system. §  IBM was one of the two finalists. But on 2013 the CIA awarded the contract to Amazon.com §  Amazon beat IBM, an elder company in its field of expertise, as a late entrant to the cloud computing market. Source: Bloomberg Businessweek, 2014
  5. 5. Fire Phone With the Fire Phone, Amazon will offer its customers the possibility to shop, stream video, read books and more. All wrapped up in a 4.7 inch package.
  6. 6. Amazon FireTV Peter Larsen Amazon FireTV. / JIN LEE (BLOOMBERG / April 2014)
  7. 7. Diversification
  8. 8. Diversification Free same-day and early morning delivery on orders over $35 on more than 500,000 Amazon items, including fresh grocery and local products
  9. 9. §  The Everything store: Jeff Bezos and the age of Amazon, Brad Stone (2013) §  One Click: Jeff Bezos and the Rise of Amazon.com, Richard L. Brandt (2011) §  The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Phil Simon (2011) §  Inside the Giant machine: An Amazon.com Story, Kalpanik S. (2011) §  Amazon.com: Get Big Fast, Robert Spector (2002) §  Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers(2009) Bibliography
  10. 10. Videos §  Amazon's Truth Behind the Click BBC Documentary §  Amazon.com Full Story - World Biggest Online Retailer Revealed §  Exclusive Interview with Jeff Bezos - Founder & CEO of Amazon §  Amazing Amazon Story - Jeff Bezos Full Speech §  TED: Jeff Bezos: The electricity metaphor §  Amazon's Jeff Bezos looks to the future §  Four Peaks: My interview with Jeff Bezos §  Inside Amazon: Secrets of an Online Mega-Giant §  Amazon's Truth Behind the Click §  Jeff Bezos at the ‪Stanford Graduate School of Business §  Jeff Bezos on Amazon, Innovation, Customer Service, Kindle §  Jeff Bezos discusses Amazon Business Model and Mission
  11. 11. Internet companies series!
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