Pere 
Joan 
Ribas 
Barceló 
Amazon.com 
Early years 
! 
! 
CIEE Study Center in Palma de Mallorca 
Entrepreneurship and In...
Early years
THE BUSINESS MODEL 
At the 
beginning, 
Amazon did 
not store its 
own inventory, 
it just ordered 
books from 
distributo...
Competitors 
Was Amazon the first 
Internet book retailer?
Competitors 
§ Amazon.com was not the first internet book 
retail store. More surprisingly, neither Bezos 
nor any of the...
Competitors 
At the same time, Amazon was competing with traditional 
book superstores as Barnes & Noble, Borders or Books...
Financing 
$2 billion 
$54 million 
$219 000 $8 million 
1994 
1996 
1997 
1998- 
2000 
Early 
investors 
Venture 
Capital...
Amazon 
Acquisitions and Investments
Amazon 
Acquisitions and Investments 
§ Junglee.com (1998) was the first comparison-shopping 
site on the Web. It collect...
Early years 
§ 1995 on April 3, first order 
§ 1996 revenues were growing by 30 to 40 percent 
per month. First page of ...
Diversification: 
New categories 
§ Music and Films: New categories, new competitors: 
CDNow.com was an early leader in t...
Bibliography 
§ The Everything store: Jeff Bezos and the 
age of Amazon, Brad Stone (2013) 
§ One Click: Jeff Bezos and ...
Videos 
§ Amazon's Truth Behind the Click BBC Documentary 
§ Amazon.com Full Story - World Biggest Online Retailer Revea...
Internet companies series! 
Google 
Amazon 
Facebook 
Microsoft 
Apple 
Yahoo 
Airbnb 
Wikipedia 
Dropbox 
Craigslist 
Ali...
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Amazon 02 - Early Years

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Jeff Bezos, CEO and founder of Amazon.com, had the vision… of a shop with infinite selection,
a shop where you could find anything and cheaper than anywhere else.

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Amazon 02 - Early Years

  1. 1. Pere Joan Ribas Barceló Amazon.com Early years ! ! CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course Pere Joan Ribas Barceló perejoanribas@gmail.com
  2. 2. Early years
  3. 3. THE BUSINESS MODEL At the beginning, Amazon did not store its own inventory, it just ordered books from distributors and then quickly shipped them to customers Business model
  4. 4. Competitors Was Amazon the first Internet book retailer?
  5. 5. Competitors § Amazon.com was not the first internet book retail store. More surprisingly, neither Bezos nor any of the early founders had previous experience in the book retail industry. § Book Stacks Unlimited (www.books.com) was an online bookstore created in 1992, two years before Jeff Bezos launched Amazon.com § Words Worth Books (www.wordsworthbooks.com)
  6. 6. Competitors At the same time, Amazon was competing with traditional book superstores as Barnes & Noble, Borders or Books a Million.
  7. 7. Financing $2 billion $54 million $219 000 $8 million 1994 1996 1997 1998- 2000 Early investors Venture Capital IPO Bond Between 1998 and 2000, Amazon raised Offering more than $2 billion in bond offerings. It invested almost everything of that on acquisitions.
  8. 8. Amazon Acquisitions and Investments
  9. 9. Amazon Acquisitions and Investments § Junglee.com (1998) was the first comparison-shopping site on the Web. It collected data from a variety of online retailers and allowed customers to easily compare prices on specific products. § Kozmo.com (2000) Same-day delivery, from snacks to video games, to any customer in New York City. § Amazon also invested in Pets.com, Gear.com, Wineshopper.com, Greenlight.com, Homegrocer.com, zShops.com and many others.
  10. 10. Early years § 1995 on April 3, first order § 1996 revenues were growing by 30 to 40 percent per month. First page of WSJ (orders doubled). § 1997 Amazon IPO. Amazon, at that time was just selling books. Nothing else. § 1998 Diversification: CDs, DVDs, Toys and electronics. § 1999 sales had doubled over previous year. Jeff Bezos was named Time’s Person of the Year. 1997 1998 1999 Source: Yahoo finance
  11. 11. Diversification: New categories § Music and Films: New categories, new competitors: CDNow.com was an early leader in the music online distribution. Reel.com was the leader in the online DVD distribution and later Buy.com. § Toys: Toys were fundamentally different than books, music, or movies. The majority of sales occurred on Christmas. Retailers had to predict nearly a year in advance and if forecasts were wrong, they were in deep trouble because big toy makers did not take back unsold inventory. § Electronics: The electronics diversification faced greater challenges. The Japanese electronics giants viewed Internet sellers like Amazon as sketchy discounters and therefore they were not willing to place their products on Amazon’s website.
  12. 12. Bibliography § The Everything store: Jeff Bezos and the age of Amazon, Brad Stone (2013) § One Click: Jeff Bezos and the Rise of Amazon.com, Richard L. Brandt (2011) § The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Phil Simon (2011) § Inside the Giant machine: An Amazon.com Story, Kalpanik S. (2011) § Amazon.com: Get Big Fast, Robert Spector (2002) § Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers(2009)
  13. 13. Videos § Amazon's Truth Behind the Click BBC Documentary § Amazon.com Full Story - World Biggest Online Retailer Revealed § Exclusive Interview with Jeff Bezos - Founder & CEO of Amazon § Amazing Amazon Story - Jeff Bezos Full Speech § TED: Jeff Bezos: The electricity metaphor § Amazon's Jeff Bezos looks to the future § Four Peaks: My interview with Jeff Bezos § Inside Amazon: Secrets of an Online Mega-Giant § Amazon's Truth Behind the Click § Jeff Bezos at the Stanford Graduate School of Business § Jeff Bezos on Amazon, Innovation, Customer Service, Kindle § Jeff Bezos discusses Amazon Business Model and Mission
  14. 14. Internet companies series! Google Amazon Facebook Microsoft Apple Yahoo Airbnb Wikipedia Dropbox Craigslist Alibaba Skype Ebay PayPal Twitter Spotify LinkedIn Ask.com
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