Amazon 01 - introduction


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Jeff Bezos had the vision… of a shop with infinite selection,
a shop where you could find anything and cheaper than anywhere else.

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Amazon 01 - introduction

  1. 1. Pere Joan Ribas Barceló Internet Companies ! ! CIEE Study Center in Palma de Mallorca Entrepreneurship and Innovation Course Pere Joan Ribas Barceló
  2. 2. § Amazon started as an online bookseller § Diversified to CDs, DVDs, electronics, toys and other categories § Redefined itself in the cloud computing infrastructure business § And became one of the most important companies in the world
  3. 3. VISION The everything store (a store with infinite selection) Jeff Bezos had the vision… of a shop with infinite selection, a shop where you could find anything and cheaper than anywhere else.
  4. 4. VISION FIRST VISION: Make every book in print available to everybody, everywhere in the world
  5. 5. Everything started with books
  6. 6. Why books? § In the early 90s, Jeff Bezos made a list of possible product categories: office supplies, DVDs, computer software, clothes, music… § The category that seemed to be best option was books
  7. 7. Why books? § Books are pure commodities and therefore, buyers always knew what they were getting. It would help overcome the fear of buying of the first internet customers without them having seen the product. § Books are easy to stock and to ship by post. § And, most important, there were thousands of books in print worldwide, far more than any traditional book store retailer could ever stock.
  8. 8. Everything started in Seattle Amazon’s Headquarters are located in Seattle, Washington, USA.
  9. 9. Why Seattle? § Technology cluster: Seattle was a technology Hub. Microsoft and other high tech companies were based there at the time. § Human capital: The University of Washington produced highly qualified computer science graduates. § Suppliers: Ingram one of the two major book distributors was situated in the area. § State Sales Tax Rates: Better tax conditions.
  10. 10. The Team Bezos started Amazon in 1994 in the garage of the home he rented in Bellevue, Seattle, Washington Jeff Bezos, Amazon’s founder and CEO Shel Kaphan, Amazon’s first employee. Kaphan planned Amazon's technical foundation, from the computer networks to the search tool allowing consumers to locate titles.
  11. 11. $94 000 Financing Early investors (1994) $25 000 $100 000 Bezos backed the company with $10.000 in cash and $84.000 in interest free loans Shel Kaphan, Amazon’s first employee put $25.000 in shares Bezos parents invested $100.000 Amazon began with a math error. A bunch of projections on an Excel spreadsheet that later proved completely wrong 1998 Jeff Bezos, Amazon CEO
  12. 12. The Name and Logo § Cadabra Inc § § § § § 1995 1996 1997 1998 1998 1998 2000 2002 Source: Kokogiak (2004)
  13. 13. Amazon website 1994 The first website had virtual shopping basket, a safe way to pay with credit card, a rudimentary search engine and a system to order books via email. In 1995 they added the review feature.
  14. 14. Bibliography § The Everything store: Jeff Bezos and the age of Amazon, Brad Stone (2013) § One Click: Jeff Bezos and the Rise of, Richard L. Brandt (2011) § The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, Phil Simon (2011) § Inside the Giant machine: An Story, Kalpanik S. (2011) § Get Big Fast, Robert Spector (2002) § Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers(2009)
  15. 15. Videos § Amazon's Truth Behind the Click BBC Documentary § Full Story - World Biggest Online Retailer Revealed § Exclusive Interview with Jeff Bezos - Founder & CEO of Amazon § Amazing Amazon Story - Jeff Bezos Full Speech § TED: Jeff Bezos: The electricity metaphor § Amazon's Jeff Bezos looks to the future § Four Peaks: My interview with Jeff Bezos § Inside Amazon: Secrets of an Online Mega-Giant § Amazon's Truth Behind the Click § Jeff Bezos at the Stanford Graduate School of Business § Jeff Bezos on Amazon, Innovation, Customer Service, Kindle § Jeff Bezos discusses Amazon Business Model and Mission
  16. 16. Internet companies series!