0
Are You Afraid
of the Web?
3 Frightening Web Strategy Pains
That Keep You Up at Night

@Percussion #WebMares
What Scares You About Your
Website?

•
•
•

Not sure how to demonstrate ROI
Not sure how to improve SEO
Not sure how to ke...
Frightening Fact:

63% of CMOs
say “ROI will be the standard for my performance by 2015”

only 44%
say “I can measure ROI”...
Don’t Get Spooked by Invisible Data
Tools to Help You Find Where It’s Hiding
Google Analytics
Marketing Automation Platfor...
Frightening Fact:

60-80%
of the higher education market

does not invest in SEO

@Percussion #WebMares
If Google Can’t Find Your Site, Will
You Languish Alone Forever?
Improving Your SEO
Keywords are disappearing without a tr...
If Google Can’t Find Your Site, Will
You Languish Alone Forever?
Improving Your SEO
Don’t let a black hat cross your path-...
Frightening Fact:

48% of users
say that if they arrive on a business site that isn't working well on mobile,

they take i...
When the Future Gives You the
Chills
Future-Proofing Your Website
Flash sites go up in flames on mobile
No rest for the we...
When the Future Gives You the
Chills
Future-Proofing Your Website
Content-first approach
Don’t customize, optimize
Invest ...
Keeping Your Strategy Out of the
Darkness

•
•
•

Manage content, not the CMS
Measure, target, optimize
Stay agile to stay...
We’ll Leave the Light On For You
About Percussion Software
Agile content management for marketers
Reducing friction betwee...
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3 Frightening Web Strategy Pains That Keep You Up at Night

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Are You Afraid of the Web?
Lack of web strategy sending chills down your spine? Is it like walking in the dark and feeling movement in the shadows? Don't let the ghosts in the machine spook you. We'll shine a light on the top three barriers to a successful web strategy:

- Not Having Enough Data to Demonstrate ROI
- Not Knowing How to Improve SEO
- Not Knowing How to Keep Websites From Becoming Outdated

Published in: Technology, Design
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Transcript of "3 Frightening Web Strategy Pains That Keep You Up at Night"

  1. 1. Are You Afraid of the Web? 3 Frightening Web Strategy Pains That Keep You Up at Night @Percussion #WebMares
  2. 2. What Scares You About Your Website? • • • Not sure how to demonstrate ROI Not sure how to improve SEO Not sure how to keep site from becoming outdated @Percussion #WebMares
  3. 3. Frightening Fact: 63% of CMOs say “ROI will be the standard for my performance by 2015” only 44% say “I can measure ROI” (source: McKinsey) @Percussion #WebMares
  4. 4. Don’t Get Spooked by Invisible Data Tools to Help You Find Where It’s Hiding Google Analytics Marketing Automation Platforms Google Webmaster Tools Third-party research & white papers • • • • @Percussion #WebMares
  5. 5. Frightening Fact: 60-80% of the higher education market does not invest in SEO @Percussion #WebMares
  6. 6. If Google Can’t Find Your Site, Will You Languish Alone Forever? Improving Your SEO Keywords are disappearing without a trace Hummingbirds: the harbingers of SEO doom? Don’t fall down the SERP-well • • • @Percussion #WebMares
  7. 7. If Google Can’t Find Your Site, Will You Languish Alone Forever? Improving Your SEO Don’t let a black hat cross your path-conversational search will trump keyword stuffing Ward off bad results with structured data Fresh content will attract the right kind of attention Make content shareable to lead traffic back to your lair • • • • @Percussion #WebMares
  8. 8. Frightening Fact: 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia) @Percussion #WebMares
  9. 9. When the Future Gives You the Chills Future-Proofing Your Website Flash sites go up in flames on mobile No rest for the weary: you’ll just have to redesign it again Migrations induce migraines for good reason By the time it’s optimized for iPhones, everyone will be using their iWatches • • • • @Percussion #WebMares
  10. 10. When the Future Gives You the Chills Future-Proofing Your Website Content-first approach Don’t customize, optimize Invest in responsive design • • • @Percussion #WebMares
  11. 11. Keeping Your Strategy Out of the Darkness • • • Manage content, not the CMS Measure, target, optimize Stay agile to stay alive @Percussion #WebMares
  12. 12. We’ll Leave the Light On For You About Percussion Software Agile content management for marketers Reducing friction between content creation and publishing Success coaching and support for customers Tech partners in marketing, personalization, design • • • • Questions? @Percussion #WebMares
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