Liberating Your Content for Cross-Channel Distribution
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Liberating Your Content for Cross-Channel Distribution

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Most discussions around the web today focus on the visual and technical challenges associated with communicating our message across different platforms. How will the layout adapt, what will the......

Most discussions around the web today focus on the visual and technical challenges associated with communicating our message across different platforms. How will the layout adapt, what will the design do, who can write the code? Great questions, but all of these fail to acknowledge perhaps the most important aspect of your digital presence - your content. Regardless of design and development, failure to deliver content that delivers a consistent experience across all platforms leaves your digital strategy with little value.

Visit http://www.percussion.com to learn more.

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  • 1. Webinar: Liberating Your Content for Webinar: Liberating Cross-Channel Distribution Your Content for Cross-Channel Distribution Webinar: Liberating Your Content for April 10, 2013 April 10, 2013 Cross-Channel Distribution With Scott Noonan, CTO, Boston Interactive April 10, 2013 With Scott Noonan, CTO, Boston Interactive With Scott Noonan, CTO, Boston Interactive #FreeMyContent 1 © 2013 PERCUSSION SOFTWARE, INC #FreeMyContent
  • 2. Get found, faster. Powering Web Sites since 2000
  • 3. Introducing Scott… Introducing Scott… Introducing Scott… Scott Noonan, CTO Scott Scott Noonan, CTO Noonan, CTO Boston Interactive Boston Interactive Boston Interactive @scottjnoonan @scottjnoonan @scottjnoonan
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  • 5. Scott Noonan § Boston Interactive CTO since 2001 § 30+ years of software development § 15 years in web/CMS space @bstninteractive
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  • 29. C.O.P.E. @bstninteractive
  • 30. Content Modeling § Organize our content by ‘like’ items (content types) § Break the content within these content types into manageable ‘chunks’ § Create multiple versions of each ‘chunk’ as appropriate @bstninteractive
  • 31. Step 1. Organize Content into Content Types @bstninteractive
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  • 36. Step 2. Break Content Into ‘Chunks’ @bstninteractive
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  • 49. Step 3. Create Multiple Versions of Each ‘Chunk’ @bstninteractive
  • 50. Boston Interactive CTO is Dead... @bstninteractive
  • 51. Boston Interactive CTO is Dead Tired After Presenting Five Webinars in Three Days. @bstninteractive
  • 52. Facebook adds direct ‘Reply’ option to comments Facebook adds ‘Reply’ option to comments Facebook adds ‘Reply’ to comments @bstninteractive
  • 53. FacebookHome_Low.jpg FacebookHome_Medium.jpg FacebookHome_High.jpg @bstninteractive
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