Engaging Prospective Students on the Web

  • 537 views
Uploaded on

Millennials don't remember daily life without the web. When they have a question, they don't have to ask a person for the answer. They ask Google or Siri. They are digital natives. They are mobile …

Millennials don't remember daily life without the web. When they have a question, they don't have to ask a person for the answer. They ask Google or Siri. They are digital natives. They are mobile users. And they expect you to meet them where they are. Because most of their college research now also happens online, you need a way to connect with prospective students and their parents early and across multiple devices. Interactive content, maps, and videos are some of the ways top brands have been engaging Millennials. Help them choose the right college, your college, by speaking their language.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
537
On Slideshare
0
From Embeds
0
Number of Embeds
7

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Engaging Prospective Students on the Web Rebecca Marani
  • 2. Boston Interactive Marketing Strategy
  • 3. Marketing Strategy = Audience + Objectives
  • 4. User-Centered Design Know Your Audience
  • 5. Enterprise-Wide CMS
  • 6. Create Value Interactivity & Dynamic Content
  • 7. Calls To Action
  • 8. Integrated Social Media
  • 9. Mobile
  • 10. In Short.. • Know your audiences • Listen • Be where your audiences are • Create value not content • Build a digital ecosystem • Be differently you
  • 11. Engaging Prospective Students with Campus Maps Brett Truka, Director of Sales brett@campusbird.com 720.480.6602 1
  • 12. About Us Boulder, Colorado based 2
  • 13. CampusBird Map Manager simple management multimedia mobile ready IT friendly 3
  • 14. Atlas & CampusBird applied tools software development 3D models Renderings Street View 4
  • 15. Growing Client Base
  • 16. The Map Experience Custom  Mapping            Dial  Up              Broadband            JavaScript  API’s        Mobility            Cloud                   6
  • 17. Maps and Content   Denver and Boulder, Colorado based‘every turn’…when? Rand McNally Incorporate Photography at 7
  • 18. The Map Experience: 2-D College Denver and Boulder, Colorado based W.P. Budd's map of the Trinity College, 1902 8
  • 19. The Map Experience: 2-D College Denver and Boulder, Colorado based 9
  • 20. Maps Evolution and Schools Denver and Boulder, Colorado based 10
  • 21. The Map Experience: Today Denver and Boulder, Colorado based 11
  • 22. What’s in a Campus Map? 12
  • 23. Word Clouds for Maps and Home http://maps.duke.edu Denver and Boulder, Colorado based http://duke.edu Word cloud courtesy Tag Crowd 13
  • 24. Maps Represent the Brand Brand, Audience, Community, Information, Reputation 14
  • 25. Map Platform: 3 Strategic Themes Integrated data streams and rich map-based content (client generated and/or 3rd party) Extensible to other media including mobile and print formats Compelling, clear and easily understood enduser experience considering the experience is the product
  • 26. Theme 1: Data Integration 16
  • 27. Theme 1: Data Integration 17
  • 28. Theme 1: In the Cloud Applicants Alumni Your-school.edu Students X-institution Denver and Boulder, Colorado based Commerce Community 18
  • 29. Theme 2: Extensibility 19
  • 30. Theme 3: Intuitive UI 20
  • 31. Social Features and Shareability 21
  • 32. Social Features and Shareability 22
  • 33. Social Features and Shareability 23
  • 34. Campus Map Trends Geo-specific search is up of research cycle Of visitors to Duke’s website end up on the campus map 24
  • 35. Create Your Map Experience Denver and Boulder, Colorado based 25
  • 36. Create Your Map Experience Denver and Boulder, Colorado based 26
  • 37. Thank, you! Brett Truka, Director of Sales brett@campusbird.com 720.480.6602 27