Engaging Prospective Students on the Web
Rebecca Marani
Boston Interactive

Marketing Strategy
Marketing Strategy = Audience + Objectives
User-Centered Design

Know Your Audience
Enterprise-Wide CMS
Create Value

Interactivity & Dynamic Content
Calls To Action
Integrated Social Media
Mobile
In Short..
•

Know your audiences

•

Listen

•

Be where your audiences are

•

Create value not content

•

Build a digi...
Engaging Prospective Students
with Campus Maps

Brett Truka, Director of Sales
brett@campusbird.com
720.480.6602

1
About Us

Boulder, Colorado based

2
CampusBird
Map Manager
simple management

multimedia

mobile ready

IT friendly

3
Atlas & CampusBird

applied tools

software development

3D models

Renderings

Street View
4
Growing Client Base
The Map Experience

Custom	
  Mapping	
  	
  	
  	
  	
  	
  Dial	
  Up	
  	
  	
  	
  	
  	
  	
  Broadband	
  	
  	
  	
...
Maps and Content

	
  

Denver and Boulder, Colorado based‘every turn’…when?
Rand McNally Incorporate Photography at

7
The Map Experience: 2-D College

Denver and Boulder, Colorado based

W.P. Budd's map of the Trinity College, 1902
8
The Map Experience: 2-D College

Denver and Boulder, Colorado based

9
Maps Evolution and Schools

Denver and Boulder, Colorado based

10
The Map Experience: Today

Denver and Boulder, Colorado based

11
What’s in a Campus Map?

12
Word Clouds for Maps and Home

http://maps.duke.edu

Denver and Boulder, Colorado based
http://duke.edu

Word cloud courte...
Maps Represent the Brand

Brand, Audience, Community, Information, Reputation
14
Map Platform: 3 Strategic Themes

Integrated data
streams and rich
map-based content
(client generated
and/or 3rd party)

...
Theme 1: Data Integration

16
Theme 1: Data Integration

17
Theme 1: In the Cloud

Applicants

Alumni

Your-school.edu
Students
X-institution
Denver and Boulder, Colorado based
Comme...
Theme 2: Extensibility

19
Theme 3: Intuitive UI

20
Social Features and Shareability

21
Social Features and Shareability

22
Social Features and Shareability

23
Campus Map Trends

Geo-specific search is up

of research cycle

Of visitors to Duke’s website end
up on the campus map

2...
Create Your Map Experience

Denver and Boulder, Colorado based

25
Create Your Map Experience

Denver and Boulder, Colorado based

26
Thank, you!

Brett Truka, Director of Sales
brett@campusbird.com
720.480.6602

27
Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
Engaging Prospective Students on the Web
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Engaging Prospective Students on the Web

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Millennials don't remember daily life without the web. When they have a question, they don't have to ask a person for the answer. They ask Google or Siri. They are digital natives. They are mobile users. And they expect you to meet them where they are. Because most of their college research now also happens online, you need a way to connect with prospective students and their parents early and across multiple devices. Interactive content, maps, and videos are some of the ways top brands have been engaging Millennials. Help them choose the right college, your college, by speaking their language.

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Engaging Prospective Students on the Web

  1. 1. Engaging Prospective Students on the Web Rebecca Marani
  2. 2. Boston Interactive Marketing Strategy
  3. 3. Marketing Strategy = Audience + Objectives
  4. 4. User-Centered Design Know Your Audience
  5. 5. Enterprise-Wide CMS
  6. 6. Create Value Interactivity & Dynamic Content
  7. 7. Calls To Action
  8. 8. Integrated Social Media
  9. 9. Mobile
  10. 10. In Short.. • Know your audiences • Listen • Be where your audiences are • Create value not content • Build a digital ecosystem • Be differently you
  11. 11. Engaging Prospective Students with Campus Maps Brett Truka, Director of Sales brett@campusbird.com 720.480.6602 1
  12. 12. About Us Boulder, Colorado based 2
  13. 13. CampusBird Map Manager simple management multimedia mobile ready IT friendly 3
  14. 14. Atlas & CampusBird applied tools software development 3D models Renderings Street View 4
  15. 15. Growing Client Base
  16. 16. The Map Experience Custom  Mapping            Dial  Up              Broadband            JavaScript  API’s        Mobility            Cloud                   6
  17. 17. Maps and Content   Denver and Boulder, Colorado based‘every turn’…when? Rand McNally Incorporate Photography at 7
  18. 18. The Map Experience: 2-D College Denver and Boulder, Colorado based W.P. Budd's map of the Trinity College, 1902 8
  19. 19. The Map Experience: 2-D College Denver and Boulder, Colorado based 9
  20. 20. Maps Evolution and Schools Denver and Boulder, Colorado based 10
  21. 21. The Map Experience: Today Denver and Boulder, Colorado based 11
  22. 22. What’s in a Campus Map? 12
  23. 23. Word Clouds for Maps and Home http://maps.duke.edu Denver and Boulder, Colorado based http://duke.edu Word cloud courtesy Tag Crowd 13
  24. 24. Maps Represent the Brand Brand, Audience, Community, Information, Reputation 14
  25. 25. Map Platform: 3 Strategic Themes Integrated data streams and rich map-based content (client generated and/or 3rd party) Extensible to other media including mobile and print formats Compelling, clear and easily understood enduser experience considering the experience is the product
  26. 26. Theme 1: Data Integration 16
  27. 27. Theme 1: Data Integration 17
  28. 28. Theme 1: In the Cloud Applicants Alumni Your-school.edu Students X-institution Denver and Boulder, Colorado based Commerce Community 18
  29. 29. Theme 2: Extensibility 19
  30. 30. Theme 3: Intuitive UI 20
  31. 31. Social Features and Shareability 21
  32. 32. Social Features and Shareability 22
  33. 33. Social Features and Shareability 23
  34. 34. Campus Map Trends Geo-specific search is up of research cycle Of visitors to Duke’s website end up on the campus map 24
  35. 35. Create Your Map Experience Denver and Boulder, Colorado based 25
  36. 36. Create Your Map Experience Denver and Boulder, Colorado based 26
  37. 37. Thank, you! Brett Truka, Director of Sales brett@campusbird.com 720.480.6602 27
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