Debunking the Top 10 Web Myths

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The number one killer of a successful web project is bad assumptions running amok. Whether it’s a complete redesign, switching to a new CMS, or developing a completely new digital property, faulty …

The number one killer of a successful web project is bad assumptions running amok. Whether it’s a complete redesign, switching to a new CMS, or developing a completely new digital property, faulty expectations can doom a project before it even starts.

Join Sara Murray from Boston Interactive to debunk the top 10 web design myths and break free of the most common misconceptions:

CMS selection can wait
- Visual design is the most important piece of any project
- Mobile comes in the next phase
- The project is done after you launch
- and more!

Make sure your next website project stays on track by separating fact from fiction. Plan for a successful design and launch with the right information and expectations from day one.

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  • 1. Fact  or  Fic)on? Debunking  the  Top  10  Web  Project  Myths March  20,  2014 Presented  by: Sara  Murray   Marke&ng  Manager
  • 2. Boston Interactive Marketing Strategy
  • 3. § Simmons  College § Genzyme § John  Hancock § MA  College  of  Pharmacy § Forrester  Research § JFK  Library § ASPCA § Boston  Children’s  Hospital § IDG § Foley  Hoag § Partners  Healthcare § FAO  Schwarz § Harvard  University About Boston Interactive
  • 4. All We Need Is A Website Myth #1
  • 5. Digital Ecosystem
  • 6. Digital Ecosystem
  • 7. Digital Ecosystem
  • 8. Digital Ecosystem
  • 9. Digital Ecosystem
  • 10. Digital Ecosystem
  • 11. Digital Ecosystem MailChimp Campaign Monitor Constant Contact Twitter Facebook Instagram SEO Paid Search Responsive Web Design Mobile Application Mobile Website RSS Feeds Blog Integration
  • 12. It Only Involves The Marketing Team Myth #2
  • 13. Team Makeup
  • 14. Team Makeup ExecuSve   Sponsors MarkeSng  &   CommunicaSons Content  Project   Manager  &  Leads IT  &  Technology   Directors Project   Manager
  • 15. Team Makeup
  • 16. Mobile Is A Separate Issue Myth #3
  • 17. Mobile is Now
  • 18. Mobile is Now § GeolocaSon § Loyalty  Programs § SMS  MarkeSng § eCommerce
  • 19. Mobile is Now § Responsive  Web  Design § Fulfill  Unique  MarkeSng  Need § Ensure  Cohesive  Strategy
  • 20. CMS Selection Can Wait Myth #4
  • 21. CMS Evaluation § Establish  Audiences § Understand  Business  Goals § Develop  Strategy § Determine  FuncSonal  Needs § IdenSfy  SupporSng  Technologies § Evaluate  Products  &  Make  SelecSon § OpSmize
  • 22. CMS Evaluation Product Feature Mobile  Templates,  LifeFirst  migra)on  technology,   mobile  preview § Increase  volume  of  content  to   improve  SEO § Minimize  cost  of  supporSng  the   website § Provide  a  great  mobile  experience   for  prospecSve  and  current  students Business  Goals Out-­‐of-­‐the-­‐box  product  with  pre-­‐packages  widgets   and  widget  builder  requiring  simple  JS/HTML/CSS   skills Easy  to  use,  WYSIWYG  authoring  experience  and   integrated  workflow
  • 23. Latest Is Always Greatest Myth #5
  • 24. Technology with Purpose § Social  Media § Parallax  Design § MarkeSng  AutomaSon
  • 25. Technology with Purpose § Not  Technology  for  Technology’s  Sake § Audience  +  ObjecSves  =  Strategy § Resources § Cost  Savings § Stronger  Campaigns
  • 26. White Space Is Wasted Space Myth #6
  • 27. Power of White Space
  • 28. Power of White Space
  • 29. Power of White Space § Improved  Legibility § Higher  Comprehension § Increases  A]enSon § Creates  Unique  Tone
  • 30. Users Are Coming For The Design Myth #7
  • 31. Content vs. Design § “Good  design  a]racts  people   to  your  website.  Good  content   keeps  them  there.” § Cohesive  Experience § Consistent  Brand  Message § Improved  SEO  Results
  • 32. Content vs. Design § Designing  Without  Content   Doesn’t  Work § Designing  Around  Finished   Content  Doesn’t  Work § Plan  Early § Collaborate  Throughout
  • 33. It’s Okay To Use The Content We Have Myth #8
  • 34. Simplification § Sitemap  CreaSon § IdenSfy  Gaps  For  Content  CreaSon § Remove  Unnecessary  InformaSon § Pull  System  For  Consistent  Content
  • 35. Simplification Reduce
  • 36. Simplification Reduce Organize
  • 37. Reduce Organize Priori)ze Simplification
  • 38. If We Build It, They Will Come Myth #9
  • 39. Search Marketing § Part  of  Your  Digital  Ecosystem § Launch  PR § Agency  Best  PracSces § Paid  Search
  • 40. 41 Our Work Is Done at Launch Myth #10
  • 41. Measure, Analyze, Optimize
  • 42. Measure, Analyze, Optimize § Number  of  Visits § Lengths  of  Visits § Bounce  Rate § Missed  Pages § Conversions
  • 43. Questions?