0
Brightcove
Amplify Your Content Marketing w/ Video
Shiri Friedman
Director Tech Partners, Brightcove

December 3, 2013
…let’s watch some video
Content Marketing Is
Fundamentally Changing
How We Approach Marketing
…wait a minute… is this really new?
1931
Today
1.5m Subscribers
14 Languages
#1 Publication
WHAT ARE YOUR GOALS FOR CONTENT MARKETING?
BRAND AWARENESS 79%
CUSTOMER ACQUISITION 74%
LEAD GENERATION 71%
LOYALTY 64%
TH...
WHAT CONTENT TYPES GREW THE MOST?
RESEARCH REPORTS 44%

2012

25%

2011

52%
MOBILE CONTENT 33%

15%
VIRTUAL CONFERENCES 2...
BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO

Video Works
Video Always
Video Everywhere
6300 Customers 60 Countries
5
7
40

Marketing Topics that may scare you

ROI Stats that may excite you
Customers that may inspire you
CONTENT &
CONVERGENCE
The Rise of Content Marketing
Changes the Media Mix
Customer Journey
Your CONTENT
is your first sales call

second,
third…
Brands are publishers
TV
Build Your
Own TV Station
x5
Pages with video attracted
more visitors and…
increase in organic traffic
from search engines. (MarketingSherpa)
CONTENT CONNECTS
CONNECTING DIGITAL AND PHYSICAL
CONTENT &
CHANNELS
2012 …..THE PC STARTED TO DIE
As of today, the average
user spends 2 hours and 38
minutes per day on their mobile
devices.
Source — Flurry 2013
Online Video
Consumption

30% Overall Growth YoY

Source — Adobe Digital Video Benchmark Report 2013

300+% Mobile Growth ...
MOBILE AUDIENCES DEFINED BY TWO WORDS…
SMART PLAYERS
CONTENT &
COMMUNITIES
of marketers plan to add video to their
sites making it a higher priority than
Facebook, Twitter, and blog integration.
(S...
CONTENT

CONVERTS
CUSTOMER EXAMPLE: LIZ EARLE TV

Link to Liz Earle TV

60
When marketers used the word “video” in an
email subject line, open rates rose 7% to

13%

(Experian 2012 Digital Marketer...
Visitors who view product videos are

85% more likely

to buy than visitors who do not. (Internet Retailer)
• Convergence
• Content
• Connected
• Channels
• Communities
• Conversion
srotter@brightcove.com
Shiri Friedman
sfriedman@brightcove.com
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
Amplify Your Content Marketing with Video
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Amplify Your Content Marketing with Video

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How do brands like Puma, Red Bull, Oracle, and Marks and Spencer lead in content marketing? How do they leverage video and rich media to amplify their brand and cut through the noise in the market? This webinar will analyze the challenges of reaching the "always-on" consumer, discuss how video fits into a content marketing strategy, and showcase highlights from Puma's historic campaign at the London Olympics in 2012. We'll also examine winning strategies from B2C and B2B that effectively deploy video across all platforms to engage larger audiences and convert more customers.

Join Shiri Friedman of Brightcove to learn how to amplify your content marketing strategy with video.

Published in: Technology, Business
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Transcript of "Amplify Your Content Marketing with Video"

  1. 1. Brightcove Amplify Your Content Marketing w/ Video Shiri Friedman Director Tech Partners, Brightcove December 3, 2013
  2. 2. …let’s watch some video
  3. 3. Content Marketing Is Fundamentally Changing How We Approach Marketing
  4. 4. …wait a minute… is this really new?
  5. 5. 1931
  6. 6. Today 1.5m Subscribers 14 Languages #1 Publication
  7. 7. WHAT ARE YOUR GOALS FOR CONTENT MARKETING? BRAND AWARENESS 79% CUSTOMER ACQUISITION 74% LEAD GENERATION 71% LOYALTY 64% THOUGHT LEADERSHIP 64% ENGAGEMENT 63% WEB TRAFFIC 60% LEAD MGT 45% SALES 43%
  8. 8. WHAT CONTENT TYPES GREW THE MOST? RESEARCH REPORTS 44% 2012 25% 2011 52% MOBILE CONTENT 33% 15% VIRTUAL CONFERENCES 28% 10% 2013 B2B Content Marketing Benchmark, CMI/Marketing Profs VIDEO 70%
  9. 9. BOOST YOUR CONTENT ECOSYSTEM WITH VIDEO Video Works Video Always Video Everywhere
  10. 10. 6300 Customers 60 Countries
  11. 11. 5 7 40 Marketing Topics that may scare you ROI Stats that may excite you Customers that may inspire you
  12. 12. CONTENT & CONVERGENCE
  13. 13. The Rise of Content Marketing Changes the Media Mix
  14. 14. Customer Journey
  15. 15. Your CONTENT is your first sales call second, third…
  16. 16. Brands are publishers
  17. 17. TV
  18. 18. Build Your Own TV Station
  19. 19. x5
  20. 20. Pages with video attracted more visitors and…
  21. 21. increase in organic traffic from search engines. (MarketingSherpa)
  22. 22. CONTENT CONNECTS
  23. 23. CONNECTING DIGITAL AND PHYSICAL
  24. 24. CONTENT & CHANNELS
  25. 25. 2012 …..THE PC STARTED TO DIE
  26. 26. As of today, the average user spends 2 hours and 38 minutes per day on their mobile devices. Source — Flurry 2013
  27. 27. Online Video Consumption 30% Overall Growth YoY Source — Adobe Digital Video Benchmark Report 2013 300+% Mobile Growth YoY
  28. 28. MOBILE AUDIENCES DEFINED BY TWO WORDS…
  29. 29. SMART PLAYERS
  30. 30. CONTENT & COMMUNITIES
  31. 31. of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter, and blog integration. (Social Media Examiner, April 2012)
  32. 32. CONTENT CONVERTS
  33. 33. CUSTOMER EXAMPLE: LIZ EARLE TV Link to Liz Earle TV 60
  34. 34. When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012 Digital Marketer: Benchmark and Trend Report)
  35. 35. Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
  36. 36. • Convergence • Content • Connected • Channels • Communities • Conversion
  37. 37. srotter@brightcove.com Shiri Friedman sfriedman@brightcove.com
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