In the UK:
• On 24th July 2011 The Daily Telegraph
– “Official figures published today showed 20 per
cent of ex-students were without work in the third
quarter of 2010
– It also emerged that graduate unemployment
increased faster than the jobless rate among the
UK as a whole.
– Figures suggested more than 45 students would
be applying for each graduate job in 2011.”
• May 2012 ABS figures stated:
– The number of persons looking for full-time work
increased 6,500 (1.5%) to 430,000 and
– The number of persons looking for part-time work
increased 15,900 (9.0%) to 192,800.
– The unemployment rate increased 0.2 pts to 5.1%. The
male unemployment rate was steady at 4.8% and the
female unemployment rate increased 0.3 pts to 5.5%.
– The participation rate increased 0.3 pts to 65.5%.
– Aggregate monthly hours worked decreased 4.7 million
hours to 1,627.2 million hours.
The real world is digital:
No grades – just a binary decision!
First impressions are best impressions
How do you communicate the
best “you” you can?
• Personal branding
• Your UVP
• Selling yourself
• The Cover Letter
• The CV
• Other social sites
Do you understand what your
target employer needs?
• Where do you want to
• What research have you
done on the industry as a
• What do they really need?
• How do they hire people?
• What are their networks?
…and you only have one opportunity
to make a first impression
Learn How To Build A Bridge
From Learning Into Employment
Remember what happens when you
don’t know what you are doing.
Does can anyone here explain the
business model of the company where
they are planning to work?
Why do you need to know about
business and business models?
It is very simple:
“The … reason to know business models is that journalists
typically have no idea about their own ROI. Every media
person can be measured via page
views, ratings, attracting reader comments and expertise.
There are also intangibles. Too often journalism folks don’t
know where they fit in or how they look on the layoff
spreadsheet…..”**From “The Business of Media: A Survival Guide” by Larry Dignan
• “…For instance I
know what every
blogger in my
network is worth
to me. When the
cuts come it’s a
simple exercise –
you take out the
with the lowest
Larry Dignan is the head of
ZDNet, TechRepublic and Smart
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