Applying Atlassian-style recruiting best practice to your ordinary company.
You may not be a Techcrunch-listed company, you may not be as big as Google or as sexy as Atlassian. But yes, even you can manage to recruit some great developers, as long as you do your homework and take hiring seriously. Really, really seriously.
See the in-depth articles for this presentation at http://www.small-improvements.com/blog