Building Personal Connections - Talent Sustainability

Building Personal Connections Visit the Doritos Brazil website at 8 www.doritos.com.br/sweetchili/site to see consumers bring their characters to life. As our culture evolves, so do the habits oatmeal—up to 1 million bowls—to the of consumers. They are connecting online organization Share Our Strength. via social networks, sharing pictures and In Brazil, the Doritos marketing team stories on Facebook®* and following events wanted to spice things up as it launched and news via their friends on Twitter.®* To a new flavor to reinforce the brand as compete in this space, we are focusing on “the coolest and most social snack” talented associates who understand the among teens and millennials. It created preferences of the interactive consumer. Doritos Sweet Chili and built credentials We are building a community of digitally through an attention-grabbing design savvy associates who are using social and digital experience that consumers media to connect with one another and could share with friends. The team created draw us and our brands into the cultural an on-pack digital experience featuring conversation. toy art characters called Doritos Lovers. Our brands are building connections It then invited consumers to use an with digital influencers to further our Augmented Reality Code to release their cultural relevance. Early in 2009, Quaker Doritos Lover at a dedicated website. launched the Start with Substance When they place the pack in front of a campaign, where Americans who ate a webcam, a “nice” (sweet) or “naughty” nutritious, affordable breakfast of Quaker (chili) creature comes alive on the screen. Oatmeal could also “fuel it forward” to less Programs like these place our global fortunate families. For every purchase of brands at the center of popular culture, Quaker hot cereal recorded at the Start where they can continue to energize new with Substance Facebook page, Quaker generations of consumers. donated one bowl of wholesome ® * Registered trademark of Twitter, Inc. and Registered trademark of Facebook, Inc.

Building Personal Connections - Talent Sustainability

by PepsiCo on Mar 22, 2010

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Building Personal Connections - Talent Sustainability — Document Transcript