Black Twitter: Real and Influential
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Black Twitter: Real and Influential

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Black Twitter Fuels A New Consciousness and Movement among Black Millennials ...

Black Twitter Fuels A New Consciousness and Movement among Black Millennials
Black Twitter is more than a trend, or group, it's a movement.
According to Edison research, "...many of the trending topics on Twitter on a typical day are reflective of African American culture, memes, and topics.”

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Black Twitter: Real and Influential Black Twitter: Real and Influential Infographic Transcript

  • marketSpeak ™ A snapshot of a closer look into consumer segments marketSpeak DECEMBER 2013 ™ A snapshot of a closer look into consumer segments PEPPER MILLER AND THE HUNTER-MILLER GROUP PRESENTS MARKETSPEAK™ DECEMBER 2013 B L AC K T W I T T E R PEPPER MILLER AND THE HUNTER-MILLER GROUP PRESENTS MARKETSPEAK™ fuels a new consciousness & movement among black millennials B L AC K T W I T T E R fuels a new consciousness & movement among black millennials black millennials are more lIkeLY to follow each other on Twitter in order to affirm their beliefs and spark interpersonal conversations. I N F A C T M O R E T H A N O N E Q U A RT E R 28% OF AFRICAN-AMERICAN ADULT INTERNET-USERS TWEET, COMPARED WITH 12% NON-HISPANIC WHITES 14% HISPANICS 11% black millennials are more lIkeLY to follow each other on Twitter in order to affirm their beliefs and spark interpersonal conversations. 18-34 YEAR OLDS SPENT 11% MORE TIME ON TWITTER THAN THOSE 35-44 & 45-64 COMBINED I N F A C T M O R E T H A N O N E Q U A RT E R 28% 11% OF AFRICAN-AMERICAN ADULT INTERNET-USERS TWEET, COMPARED WITH 12% NON-HISPANIC WHITES 14% HISPANICS 18-34 YEAR OLDS SPENT 11% MORE TIME ON TWITTER THAN THOSE 35-44 & 45-64 COMBINED 37.2 PERCENT OF BLACK STUDENTS U S E T W I T T E R C O M PA R E D TO 2 0 . 1 % O F W H I T E S T U D E N T S 37.2 PERCENT OF BLACK STUDENTS U S E T W I T T E R C O M PA R E D TO 2 0 . 1 % O F W H I T E S T U D E N T S A S A R E S U LT BLACK TWITTER EMERGED AS A POWERFUL COMMUNITY WITHIN TWITTER A S A R E S U LT IT SERVES AS A SOCIAL EXPERIENCE, WHERE BLACK USERS GATHER TO EXPRESS THEIR INDIVIDUAL VIEWS & GENERATE ENORMOUS CULTURE CAPITAL. “WE CAN BE OURSELVES.” BLACK TWITTER EMERGED AS A POWERFUL COMMUNITY WITHIN TWITTER I NFLUENC E IT SERVES AS A SOCIAL EXPERIENCE, WHERE BLACK USERS GATHER TO EXPRESS THEIR INDIVIDUAL VIEWS & GENERATE ENORMOUS CULTURE CAPITAL. “WE CAN BE OURSELVES.” Black Twitter is highly influential. It fuels awareness about social justice and expresses satisfaction with brands, service or events. Black Twitter has a Wikipedia page, and this establishes its history, influence and credibility. I NFLUENC E Black Twitter is highly influential. It fuels awareness about social justice and expresses satisfaction with brands, service or events. CONSCIOUSNESS Black Twitter has a Wikipedia page, and this establishes its history, influence and credibility. SATISFACTION and DREAM DEFENDERS Helped promote the Dream Defenders, an organization of young millenials focused on social justice issues that especially effect Black and Brown people CONSCIOUSNESS and DREAM DEFENDERS ARMANI Black Twitter called out Armani Team for not knowing Idris Elba from Alfre Woodard FAST COMPANY & BLACK WOMEN PAULA DEEN ZIMMERMAN JUROR’S BOOK DEAL Dissatisfaction surrounding Paula Deen controversy sparked #toosoon Twitter frenzy Helped increase viewership for ABC’s Scandal and BET’s The Game Black Twitter expressed outrage over a potential book deal with a Zimmerman juror. HAS THE “MIDAS TOUCH” Helped promote the Dream Defenders, an organization of young millenials focused on social justice issues that especially effect Black and Brown people PAULA DEEN ZIMMERMAN JUROR’S BOOK DEAL SATISFACTION HAS THE “MIDAS TOUCH” Dissatisfaction surrounding Paula Deen controversy sparked #toosoon Twitter frenzy Black Twitter calls out Fast Company for not including any women of color on their ’25 Smartest Women on Twitter List’ Helped increase viewership for ABC’s Scandal and BET’s The Game Black Twitter expressed outrage over a potential book deal with a Zimmerman juror. ARMANI Black Twitter called out Armani Team for not knowing Idris Elba from Alfre Woodard FAST COMPANY & BLACK WOMEN Black Twitter calls out Fast Company for not including any women of color on their ’25 Smartest Women on Twitter List’ BLACKTWITTER CHATTERATI ON BLACKTWITTER.COM UNFORTUNATELY TENDS TO BE MORE STEREOTYPICAL OF BLACK TWEETERS BLACKTWITTER ON BLACKTWITTER.COM UNFORTUNATELY TENDS TO BE MORE STEREOTYPICAL OF BLACK TWEETERS CHATTERATI ON THEROOT.COM WE PREFER CHATTERATI WHICH BOASTS A SELECT GROUP OF TWITTER USERS On Chatterati, you will find influential users such as Black academics, celebrities, techies and forward thinking Black Tweeters that curate the top hashtags, popular stories and retweets. On Chatterati, you will find influential users such as Black academics, celebrities, techies and forward thinking Black Tweeters that curate the top hashtags, popular stories and retweets. ON THEROOT.COM WE PREFER CHATTERATI WHICH BOASTS A SELECT GROUP OF TWITTER USERS • • • • @PEPPERMILLER HUNTERMILLERGROUP.COM @PEPPERMILLER HUNTERMILLERGROUP.COM BLACK STILL MATTERS IN MARKETING “When Pepper Miller writes a book “best practices” change... Here are clear directions on how to engage and grow and prosper -- and how to get your management on board.You need this market. You need this book.” --MICKEY BRAZEAL, PROFESSOR, ROOSEVELT UNIVERSITY, CHICAGO LEARN MORE & GET YOUR COPY BLACKSTILLMATTERS.COM Market Speak is a compilation of statistics, primary and secondary research and insights from The Hunter-Miller Group. The Hunter-Miller Group is a market research, and strategic planning firm that helps corporations positively advance their products and messages to diverse markets, with a special focus on African-Americans.  BLACK STILL MATTERS IN MARKETING “When Pepper Miller writes a book “best practices” change... Here are clear directions on how to engage and grow and prosper -- and how to get your management on board.You need this market. You need this book.” --MICKEY BRAZEAL, PROFESSOR, ROOSEVELT UNIVERSITY, CHICAGO We invite your comments and suggestions and encourage you to send us names of others to add to our mailing list for this free publication. Contact us at 773-602-1620 or email us at info@huntermillergroup.com. LEARN MORE & GET YOUR COPY BLACKSTILLMATTERS.COM Research contributors: Janeen Foriest and Hasani Smith. Designed by Allenhaus. © The Hunter-Miller Group, Inc. All rights reserved. SOURCES marketSpeak Market Speak is a compilation of statistics, primary and secondary research and insights from The Hunter-Miller Group. The Hunter-Miller Group is a market research, and strategic planning firm that helps corporations positively advance their products and messages to diverse markets, with a special focus on African-Americans.  ™ THEROOT.COM - PATRICE WILLIAMS, 2013 PEW INTERNET & AFRICAN AMERICAN LIFE 5/31/2012 NIELSEN, 2013 AFRICAN AMERICAN CONSUMER REPORT: RESILIENT, RECEPTIVE AND RELEVANT SOCIAL MEDIA: WHO TWEETS? BY CHRISTOPHER SHEA, THE WALL STREET JOURNAL, MAY 21,2011 BLACKENTERPRISE.COM - ‘THE CHATTERATI’ TOOL BRINGS WORD ON THE STREET INTO THE 21ST CENTURY, JANEL MARTINEZ 9/18/2013 A snapshot of a closer look into consumer segments We invite your comments and suggestions and encourage you to send us names of others to add to our mailing list for this free publication. Contact us at 773-602-1620 or email us at info@huntermillergroup.com. Research contributors: Janeen Foriest and Hasani Smith. Designed by Allenhaus. © The Hunter-Miller Group, Inc. All rights reserved. THEROOT.COM - PATRICE WILLIAMS, 2013 PEW INTERNET & AFRICAN AMERICAN LIFE 5/31/2012 NIELSEN, 2013 AFRICAN AMERICAN CONSUMER REPORT: RESILIENT, RECEPTIVE AND RELEVANT SOCIAL MEDIA: WHO TWEETS? BY CHRISTOPHER SHEA, THE WALL STREET JOURNAL, MAY 21,2011 BLACKENTERPRISE.COM - ‘THE CHATTERATI’ TOOL BRINGS WORD ON THE STREET INTO THE 21ST CENTURY, JANEL MARTINEZ 9/18/2013 BLACK TWITTER WIKIPEDIA - http://en.wikipedia.org/wiki/Black_Twitter DREAM DEFENDERS - http://dreamdefenders.org “MIDAS TOUCH” - http://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-important PAULA DEEN - http://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.html BLACK ENTERPRISE ON FAST COMPANY - http://www.blackenterprise.com/technology/black-twitter-reaction-25-smartest-women-on-twitter-fast-company/ ARMANI - http://www.huffingtonpost.com/2013/11/19/armani-instagram-fail-black-twitter-attacks_n_4302110.html ZIMMERMAN BOOK DEAL - http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/ CHATTERATI - http://www.theroot.com/the-chatterati BLACKTWITTER.COM - http://blacktwitter.com/ BLACK TWITTER WIKIPEDIA - http://en.wikipedia.org/wiki/Black_Twitter DREAM DEFENDERS - http://dreamdefenders.org “MIDAS TOUCH” - http://www.npr.org/blogs/codeswitch/2013/05/18/184859810/scandal-preposterous-unmissable-important PAULA DEEN - http://www.theroot.com/blogs/the_grapevine/2013/07/paula_deens_twitter_black_twitter_makes_fun_of_toosoon_tweet.html BLACK ENTERPRISE ON FAST COMPANY - http://www.blackenterprise.com/technology/black-twitter-reaction-25-smartest-women-on-twitter-fast-company/ ARMANI - http://www.huffingtonpost.com/2013/11/19/armani-instagram-fail-black-twitter-attacks_n_4302110.html ZIMMERMAN BOOK DEAL - http://madamenoire.com/286712/black-twitter-forced-agent-to-drop-zimmerman-juror-book-deal/ CHATTERATI - http://www.theroot.com/the-chatterati BLACKTWITTER.COM - http://blacktwitter.com/ marketSpeak A snapshot of a closer look into consumer segments ™