Web 2.0 Hotness for Recruiters: 51 Ideas Create a Delicious account for interview tip sites Create Twitter accounts for products or services (mine followers for candidates or leads) Create a Facebook fan page (duh!) For fun, ask everyone to change pics to baby pics for a day Create a widget that scrolls new jobs at your company; distribute to bloggers in your company Create a similar application in Facebook; distribute to fans Crowdsource your next difficult position via your careers page. Offer compelling prizes and insight into the hiring process. Blog about a big goof-up at your company. Be painfully honest about what happened. Organize all recruiters to participate in a Second Life Career Fair – debrief the shared experience. Why or why wouldn’t you do this again? Podcast your jobs; circulate via e-mail campaign (use reporter/subject format, with recruiter as reporter and hiring manager as subject) Offer a scholarship on Facebook Internal microblogging (i.e. Yammer) to generate referrals Create and promote a home-made Viral Video (ask, would I pass it along to my family and friends?) Write a really irreverent blog about your company or recruiting process Write and distribute a Social Media press release when a big-wig joins your company Consider appointing a recruiting community manager Link an outdoor/offline/guerilla campaign to a microsite Copy Amazon’s idea – solicit homemade videos about your company; offer a prize for the most creative, compelling, etc. Host Recruiting Department Office Hours using open chat Livestream an internal meeting on your careers page Create a Shelfari account with recommended books Closed (Private) Social network for interns, special candidates, or “fellows” Flickr photostream powered by employees or even candidates Give candidates Flip cameras to videotape interview day; upload to blog or website Poll interviewers about their experience; post results of poll (maybe even written reviews) on company blog or careers site Ask all prior candidates (or employees) to blog about their experience on an appointed day/time Monitor your employer brand via Twitter Create a Mashup related to your business/industry/function (i.e., after-tax salary calculator) Create and publish a Product/Service/Organizational Wiki – direct candidates to Wiki for research Publish a company-wide I-Tunes Playlist Promote conference attendance/booth/events via microblogging (Twitter) Ask candidates to write blog and publish posts about their experiences before/during and after interviews Host a tech conference in Second Life. Make your big-wigs participate Blog recruiting goofs/stupid resumes (protect the innocent, of course) List useful community blogs on your careers site Allow employees to rate their jobs; publish on careers site; add “product reviews” Get your CEO to hang out with recruiters for the day. Film it. Edit it. Promote it. Watch it spread like a virus. Internally crowdsource a recruiting process issue – offer compelling prize for best ideas Host a press conference for digital media – make HR/Recruiting available to answer questions Publish the Stumbleupon or Delicious bookmarks of your CEO Job search support via live chat at appointed times Offer Monthly “How to Get a Job @ My Company” Webinars Twitter experiment: Over 10 days, follow 1000 related contacts. Broadcast job. Track and communicate results. Create a widget like the Southwest Ding! Widget to alert jobseekers about newly posted jobs Blog about geographical/community subjects to entice relocation Invite new hires to private social network Develop a blog for family members Crowdsourcing in LinkedIn doesn’t work. Tell them you’re sorry and you won’t do it again. Invite them to opt-in to receive opportunities newsletter Is your LinkedIn network worthwhile? If so, spend some $$$. Throw a party and invite all of your contacts. Livestream the event. Blog about it. Spend the day with the Web 2.0 guru in your company. Take notes. Share with everyone in recruiting. Offer RSS feed for newly posted jobs Pair job pay-per-click ads and/or SEM with new product launch

Create a Delicious account for interview tip sites

Create Twitter accounts for products or services (mine followers for candidates or leads)

Create a Facebook fan page (duh!) For fun, ask everyone to change pics to baby pics for a day

Create a widget that scrolls new jobs at your company; distribute to bloggers in your company

Create a similar application in Facebook; distribute to fans

Crowdsource your next difficult position via your careers page. Offer compelling prizes and insight into the hiring process.

Blog about a big goof-up at your company. Be painfully honest about what happened.

Organize all recruiters to participate in a Second Life Career Fair – debrief the shared experience. Why or why wouldn’t you do this again?

Podcast your jobs; circulate via e-mail campaign (use reporter/subject format, with recruiter as reporter and hiring manager as subject)

Offer a scholarship on Facebook

Internal microblogging (i.e. Yammer) to generate referrals

Create and promote a home-made Viral Video (ask, would I pass it along to my family and friends?)

Write a really irreverent blog about your company or recruiting process

Write and distribute a Social Media press release when a big-wig joins your company

Consider appointing a recruiting community manager

Link an outdoor/offline/guerilla campaign to a microsite

Copy Amazon’s idea – solicit homemade videos about your company; offer a prize for the most creative, compelling, etc.

Host Recruiting Department Office Hours using open chat

Livestream an internal meeting on your careers page

Create a Shelfari account with recommended books

Closed (Private) Social network for interns, special candidates, or “fellows”

Flickr photostream powered by employees or even candidates

Give candidates Flip cameras to videotape interview day; upload to blog or website

Poll interviewers about their experience; post results of poll (maybe even written reviews) on company blog or careers site

Ask all prior candidates (or employees) to blog about their experience on an appointed day/time

Monitor your employer brand via Twitter

Create a Mashup related to your business/industry/function (i.e., after-tax salary calculator)

Create and publish a Product/Service/Organizational Wiki – direct candidates to Wiki for research

Publish a company-wide I-Tunes Playlist

Promote conference attendance/booth/events via microblogging (Twitter)

Ask candidates to write blog and publish posts about their experiences before/during and after interviews

Host a tech conference in Second Life. Make your big-wigs participate

Blog recruiting goofs/stupid resumes (protect the innocent, of course)

List useful community blogs on your careers site

Allow employees to rate their jobs; publish on careers site; add “product reviews”

Get your CEO to hang out with recruiters for the day. Film it. Edit it. Promote it. Watch it spread like a virus.

Internally crowdsource a recruiting process issue – offer compelling prize for best ideas

Host a press conference for digital media – make HR/Recruiting available to answer questions

Publish the Stumbleupon or Delicious bookmarks of your CEO

Job search support via live chat at appointed times

Offer Monthly “How to Get a Job @ My Company” Webinars

Twitter experiment: Over 10 days, follow 1000 related contacts. Broadcast job. Track and communicate results.

Create a widget like the Southwest Ding! Widget to alert jobseekers about newly posted jobs

Blog about geographical/community subjects to entice relocation

Invite new hires to private social network

Develop a blog for family members

Crowdsourcing in LinkedIn doesn’t work. Tell them you’re sorry and you won’t do it again. Invite them to opt-in to receive opportunities newsletter

Is your LinkedIn network worthwhile? If so, spend some $$$. Throw a party and invite all of your contacts. Livestream the event. Blog about it.

Spend the day with the Web 2.0 guru in your company. Take notes. Share with everyone in recruiting.

Offer RSS feed for newly posted jobs

Pair job pay-per-click ads and/or SEM with new product launch