What Are You Doing? Leveraging Twitter for Recruiting Presented by Carmen Hudson, Senior Manager, Talent Acquisition, Yahoo!

What are you doing? 140-character blog post, aka microblogging Each entry is called a “Tweet” Estimates say that there are 4M active users Topics range from ridiculous to extremely helpful. It all depends on who you “follow” Twitter is an open source application. Anyone and everyone can build a compatible tool Log into twitter via the website, an interface or client or your mobile phone . Tweet, or receive tweets whenever you want

140-character blog post, aka microblogging

Each entry is called a “Tweet”

Estimates say that there are 4M active users

Topics range from ridiculous to extremely helpful. It all depends on who you “follow”

Twitter is an open source application. Anyone and everyone can build a compatible tool

Log into twitter via the website, an interface or client or your mobile phone . Tweet, or receive tweets whenever you want

That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions

Language and Etiquette Following and unfollowing How often should you tweet? What should you tweet about? Information sharing, especially links “ Brain farts” Ask for help Woots and shout-outs Language @ RT DM Hashtags (#) Hat tip (HT) Twitter Etiquette Twitter Glossary

Following and unfollowing

How often should you tweet?

What should you tweet about?

Information sharing, especially links

“ Brain farts”

Ask for help

Woots and shout-outs

Language

@

RT

DM

Hashtags (#)

Hat tip (HT)

But…. why ? Self expression Learning and knowledge sharing Marketing and promotion Relationship building It’s fast, and it’s free Why I Love Twitter by Tim O’Reilly

Self expression

Learning and knowledge sharing

Marketing and promotion

Relationship building

It’s fast, and it’s free

Twitter Applications for Recruiters Post Jobs Find leads Relationship/network building Employer branding Research candidates Getting up to speed on a skill or function Communicating during an event Competitive Intelligence

Post Jobs

Find leads

Relationship/network building

Employer branding

Research candidates

Getting up to speed on a skill or function

Communicating during an event

Competitive Intelligence

Posting Jobs to Twitter Be mindful of etiquette The bigger your network, the more effective Remember, only 140 characters, so use a URL shortener, such as www.tinyurl.com Make sure your bio provides a great description Ask for the RT Manage the timing of your tweets using www.tweetlater.com

Be mindful of etiquette

The bigger your network, the more effective

Remember, only 140 characters, so use a URL shortener, such as www.tinyurl.com

Make sure your bio provides a great description

Ask for the RT

Manage the timing of your tweets using www.tweetlater.com

Searching for Leads/Building your Network www.search.twitter.com (supports advanced search, boolean and operators) X-ray using Google search site:twitter.com “software developer” (saas OR cloud) -job -jobs “seattle” (I could not make this work in Yahoo! search, but I am sure you can! Please help!) Distinguish between searching profiles, bios or tweets Works best for very targeted searches Finding one contact often leads to the jackpot! Search for hashtags, especially for events i.e. #ces

www.search.twitter.com (supports advanced search, boolean and operators)

X-ray using Google search site:twitter.com “software developer” (saas OR cloud) -job -jobs “seattle” (I could not make this work in Yahoo! search, but I am sure you can! Please help!)

Distinguish between searching profiles, bios or tweets

Works best for very targeted searches

Finding one contact often leads to the jackpot!

Search for hashtags, especially for events i.e. #ces

Twitter Search Operators

Searching for Leads/Building Networks There are several Twitter directories www.twellow.com www.justtweetit.com www.twittertroll.com www.twithority.com Or, try Twitter Alerts – get relevant tweets sent to your email address Establish, join or search Twitter Groups The best way to build a big following is to provide value (including humor), participate, support others, have a personality How to Build Community on Twitter How to Win Friends and Twinfluence

There are several Twitter directories

www.twellow.com

www.justtweetit.com

www.twittertroll.com

www.twithority.com

Or, try Twitter Alerts – get relevant tweets sent to your email address

Establish, join or search Twitter Groups

The best way to build a big following is to provide value (including humor), participate, support others, have a personality

Twitter is a Great Way to Promote Our Employee Brand Link to our blogs/blog postings Share photos and Flickr streams www.snaptweet.com www.twitpic.com Bios, backgrounds and avatars are extremely important Include Twittername and link in your e-mail signature (follow me!)

Link to our blogs/blog postings

Share photos and Flickr streams

www.snaptweet.com

www.twitpic.com

Bios, backgrounds and avatars are extremely important

Include Twittername and link in your e-mail signature (follow me!)

Researching Candidates Use search tools to find candidates Follow links in bios (often to blogs) Scan twitterstream to identify interests and passions Scan followers to build your network Remember, use this research for informational – not decision-making -- purposes

Use search tools to find candidates

Follow links in bios (often to blogs)

Scan twitterstream to identify interests and passions

Scan followers to build your network

Remember, use this research for informational – not decision-making -- purposes

Twitter is an irresistible learning tool!* Use search tools for quick tutorial Use directories to find experts Use Twitter alerts for up-to-the-minute CI Search for company info, product release info, even your team or competitor teams Try “Searchmonkey” or “Boss” Try it for competitor products Find out what the pundits have to say, and find out what insiders have to say Follow conferences, even if you aren’t there If you are there, “live tweet” it * Irresistible to geeks like me

Use search tools for quick tutorial

Use directories to find experts

Use Twitter alerts for up-to-the-minute CI

Search for company info, product release info, even your team or competitor teams

Try “Searchmonkey” or “Boss”

Try it for competitor products

Find out what the pundits have to say, and find out what insiders have to say

Follow conferences, even if you aren’t there

If you are there, “live tweet” it

Yammer is like Twitter, but limited to Yahoo-inc Great source of Erefs Allows attachments! Great way to find experts within Yahoo! Usage is limited but growing Use status manager such as www.friendfeed.com or www.hellotxt.com to post to multiple social networking sites, including yammer

Great source of Erefs

Allows attachments!

Great way to find experts within Yahoo!

Usage is limited but growing

Use status manager such as www.friendfeed.com or www.hellotxt.com to post to multiple social networking sites, including yammer

What are you working on?

A Few Twitter Resources Twitter Fan Wiki Guide to Twitter Resources for Journalists Five Ways to Discover Twitter Applications Mashable’s Guide to Twitter Tools Twitterrati Twitip Blog Celebrities on Twitter

Twitter Fan Wiki

Guide to Twitter Resources for Journalists

Five Ways to Discover Twitter Applications

Mashable’s Guide to Twitter Tools

Twitterrati

Twitip Blog

Celebrities on Twitter

Yahoos on Twitter @peopleshark @ natekoechley @benward @jdtwitt @rosiegs @malpern @ delicious_prog @ lukewdesign @ yahoo_directory @ yahoo_sports @ jsjohnst

@peopleshark

@ natekoechley

@benward

@jdtwitt

@rosiegs

@malpern

@ delicious_prog

@ lukewdesign

@ yahoo_directory

@ yahoo_sports

@ jsjohnst