Twitter for Recruiters


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  • Twitter for Recruiters

    1. 1. What Are You Doing? Leveraging Twitter for Recruiting Presented by Carmen Hudson, Senior Manager, Talent Acquisition, Yahoo!
    2. 2. What are you doing? <ul><li>140-character blog post, aka microblogging </li></ul><ul><li>Each entry is called a “Tweet” </li></ul><ul><li>Estimates say that there are 4M active users </li></ul><ul><li>Topics range from ridiculous to extremely helpful. It all depends on who you “follow” </li></ul><ul><li>Twitter is an open source application. Anyone and everyone can build a compatible tool </li></ul><ul><li>Log into twitter via the website, an interface or client or your mobile phone . Tweet, or receive tweets whenever you want </li></ul>
    3. 3. That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions
    4. 4. Language and Etiquette <ul><li>Following and unfollowing </li></ul><ul><li>How often should you tweet? </li></ul><ul><li>What should you tweet about? </li></ul><ul><ul><li>Information sharing, especially links </li></ul></ul><ul><ul><li>“ Brain farts” </li></ul></ul><ul><ul><li>Ask for help </li></ul></ul><ul><ul><li>Woots and shout-outs </li></ul></ul><ul><li>Language </li></ul><ul><ul><li>@ </li></ul></ul><ul><ul><li>RT </li></ul></ul><ul><ul><li>DM </li></ul></ul><ul><ul><li>Hashtags (#) </li></ul></ul><ul><ul><li>Hat tip (HT) </li></ul></ul>Twitter Etiquette Twitter Glossary
    5. 5. But…. why ? <ul><li>Self expression </li></ul><ul><li>Learning and knowledge sharing </li></ul><ul><li>Marketing and promotion </li></ul><ul><li>Relationship building </li></ul><ul><li>It’s fast, and it’s free </li></ul>Why I Love Twitter by Tim O’Reilly
    6. 7. Twitter Applications for Recruiters <ul><li>Post Jobs </li></ul><ul><li>Find leads </li></ul><ul><li>Relationship/network building </li></ul><ul><li>Employer branding </li></ul><ul><li>Research candidates </li></ul><ul><li>Getting up to speed on a skill or function </li></ul><ul><li>Communicating during an event </li></ul><ul><li>Competitive Intelligence </li></ul>
    7. 8. Posting Jobs to Twitter <ul><li>Be mindful of etiquette </li></ul><ul><li>The bigger your network, the more effective </li></ul><ul><li>Remember, only 140 characters, so use a URL shortener, such as </li></ul><ul><li>Make sure your bio provides a great description </li></ul><ul><li>Ask for the RT </li></ul><ul><li>Manage the timing of your tweets using </li></ul>
    8. 9. Searching for Leads/Building your Network <ul><li> (supports advanced search, boolean and operators) </li></ul><ul><li>X-ray using Google search “software developer” (saas OR cloud) -job -jobs “seattle” (I could not make this work in Yahoo! search, but I am sure you can! Please help!) </li></ul><ul><li>Distinguish between searching profiles, bios or tweets </li></ul><ul><li>Works best for very targeted searches </li></ul><ul><li>Finding one contact often leads to the jackpot! </li></ul><ul><li>Search for hashtags, especially for events i.e. #ces </li></ul>
    9. 10. Twitter Search Operators
    10. 11. Searching for Leads/Building Networks <ul><li>There are several Twitter directories </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Or, try Twitter Alerts – get relevant tweets sent to your email address </li></ul><ul><li>Establish, join or search Twitter Groups </li></ul><ul><li>The best way to build a big following is to provide value (including humor), participate, support others, have a personality </li></ul>How to Build Community on Twitter How to Win Friends and Twinfluence
    11. 12. Twitter is a Great Way to Promote Our Employee Brand <ul><li>Link to our blogs/blog postings </li></ul><ul><li>Share photos and Flickr streams </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Bios, backgrounds and avatars are extremely important </li></ul><ul><li>Include Twittername and link in your e-mail signature (follow me!) </li></ul>
    12. 13. Researching Candidates <ul><li>Use search tools to find candidates </li></ul><ul><li>Follow links in bios (often to blogs) </li></ul><ul><li>Scan twitterstream to identify interests and passions </li></ul><ul><li>Scan followers to build your network </li></ul><ul><li>Remember, use this research for informational – not decision-making -- purposes </li></ul>
    13. 14. Twitter is an irresistible learning tool!* <ul><li>Use search tools for quick tutorial </li></ul><ul><li>Use directories to find experts </li></ul><ul><li>Use Twitter alerts for up-to-the-minute CI </li></ul><ul><li>Search for company info, product release info, even your team or competitor teams </li></ul><ul><ul><li>Try “Searchmonkey” or “Boss” </li></ul></ul><ul><ul><li>Try it for competitor products </li></ul></ul><ul><li>Find out what the pundits have to say, and find out what insiders have to say </li></ul><ul><li>Follow conferences, even if you aren’t there </li></ul><ul><ul><li>If you are there, “live tweet” it </li></ul></ul>* Irresistible to geeks like me
    14. 15. Yammer is like Twitter, but limited to Yahoo-inc <ul><li>Great source of Erefs </li></ul><ul><li>Allows attachments! </li></ul><ul><li>Great way to find experts within Yahoo! </li></ul><ul><li>Usage is limited but growing </li></ul><ul><li>Use status manager such as or to post to multiple social networking sites, including yammer </li></ul>
    15. 16. What are you working on?
    16. 17. A Few Twitter Resources <ul><li>Twitter Fan Wiki </li></ul><ul><li>Guide to Twitter Resources for Journalists </li></ul><ul><li>Five Ways to Discover Twitter Applications </li></ul><ul><li>Mashable’s Guide to Twitter Tools </li></ul><ul><li>Twitterrati </li></ul><ul><li>Twitip Blog </li></ul><ul><li>Celebrities on Twitter </li></ul>
    17. 18. Yahoos on Twitter <ul><li>@peopleshark </li></ul><ul><li>@ natekoechley </li></ul><ul><li>@benward </li></ul><ul><li>@jdtwitt </li></ul><ul><li>@rosiegs </li></ul><ul><li>@malpern </li></ul><ul><li>@ delicious_prog </li></ul><ul><li>@ lukewdesign </li></ul><ul><li>@ yahoo_directory </li></ul><ul><li>@ yahoo_sports </li></ul><ul><li>@ jsjohnst </li></ul>