Twitter for Recruiters

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Transcript

  • 1. What Are You Doing? Leveraging Twitter for Recruiting Presented by Carmen Hudson, Senior Manager, Talent Acquisition, Yahoo!
  • 2. What are you doing?
    • 140-character blog post, aka microblogging
    • Each entry is called a “Tweet”
    • Estimates say that there are 4M active users
    • Topics range from ridiculous to extremely helpful. It all depends on who you “follow”
    • Twitter is an open source application. Anyone and everyone can build a compatible tool
    • Log into twitter via the website, an interface or client or your mobile phone . Tweet, or receive tweets whenever you want
  • 3. That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions
  • 4. Language and Etiquette
    • Following and unfollowing
    • How often should you tweet?
    • What should you tweet about?
      • Information sharing, especially links
      • “ Brain farts”
      • Ask for help
      • Woots and shout-outs
    • Language
      • @
      • RT
      • DM
      • Hashtags (#)
      • Hat tip (HT)
    Twitter Etiquette Twitter Glossary
  • 5. But…. why ?
    • Self expression
    • Learning and knowledge sharing
    • Marketing and promotion
    • Relationship building
    • It’s fast, and it’s free
    Why I Love Twitter by Tim O’Reilly
  • 6.  
  • 7. Twitter Applications for Recruiters
    • Post Jobs
    • Find leads
    • Relationship/network building
    • Employer branding
    • Research candidates
    • Getting up to speed on a skill or function
    • Communicating during an event
    • Competitive Intelligence
  • 8. Posting Jobs to Twitter
    • Be mindful of etiquette
    • The bigger your network, the more effective
    • Remember, only 140 characters, so use a URL shortener, such as www.tinyurl.com
    • Make sure your bio provides a great description
    • Ask for the RT
    • Manage the timing of your tweets using www.tweetlater.com
  • 9. Searching for Leads/Building your Network
    • www.search.twitter.com (supports advanced search, boolean and operators)
    • X-ray using Google search site:twitter.com “software developer” (saas OR cloud) -job -jobs “seattle” (I could not make this work in Yahoo! search, but I am sure you can! Please help!)
    • Distinguish between searching profiles, bios or tweets
    • Works best for very targeted searches
    • Finding one contact often leads to the jackpot!
    • Search for hashtags, especially for events i.e. #ces
  • 10. Twitter Search Operators
  • 11. Searching for Leads/Building Networks
    • There are several Twitter directories
      • www.twellow.com
      • www.justtweetit.com
      • www.twittertroll.com
      • www.twithority.com
    • Or, try Twitter Alerts – get relevant tweets sent to your email address
    • Establish, join or search Twitter Groups
    • The best way to build a big following is to provide value (including humor), participate, support others, have a personality
    How to Build Community on Twitter How to Win Friends and Twinfluence
  • 12. Twitter is a Great Way to Promote Our Employee Brand
    • Link to our blogs/blog postings
    • Share photos and Flickr streams
      • www.snaptweet.com
      • www.twitpic.com
    • Bios, backgrounds and avatars are extremely important
    • Include Twittername and link in your e-mail signature (follow me!)
  • 13. Researching Candidates
    • Use search tools to find candidates
    • Follow links in bios (often to blogs)
    • Scan twitterstream to identify interests and passions
    • Scan followers to build your network
    • Remember, use this research for informational – not decision-making -- purposes
  • 14. Twitter is an irresistible learning tool!*
    • Use search tools for quick tutorial
    • Use directories to find experts
    • Use Twitter alerts for up-to-the-minute CI
    • Search for company info, product release info, even your team or competitor teams
      • Try “Searchmonkey” or “Boss”
      • Try it for competitor products
    • Find out what the pundits have to say, and find out what insiders have to say
    • Follow conferences, even if you aren’t there
      • If you are there, “live tweet” it
    * Irresistible to geeks like me
  • 15. Yammer is like Twitter, but limited to Yahoo-inc
    • Great source of Erefs
    • Allows attachments!
    • Great way to find experts within Yahoo!
    • Usage is limited but growing
    • Use status manager such as www.friendfeed.com or www.hellotxt.com to post to multiple social networking sites, including yammer
  • 16. What are you working on?
  • 17. A Few Twitter Resources
    • Twitter Fan Wiki
    • Guide to Twitter Resources for Journalists
    • Five Ways to Discover Twitter Applications
    • Mashable’s Guide to Twitter Tools
    • Twitterrati
    • Twitip Blog
    • Celebrities on Twitter
  • 18. Yahoos on Twitter
    • @peopleshark
    • @ natekoechley
    • @benward
    • @jdtwitt
    • @rosiegs
    • @malpern
    • @ delicious_prog
    • @ lukewdesign
    • @ yahoo_directory
    • @ yahoo_sports
    • @ jsjohnst