Twitter for Recruiters

What Are You Doing? Leveraging Twitter for Recruiting Presented by Carmen Hudson, Senior Manager, Talent Acquisition, Yahoo!

What are you doing?
140-character blog post, aka microblogging
Each entry is called a “Tweet”
Estimates say that there are 4M active users
Topics range from ridiculous to extremely helpful. It all depends on who you “follow”
Twitter is an open source application. Anyone and everyone can build a compatible tool
Log into twitter via the website, an interface or client or your mobile phone . Tweet, or receive tweets whenever you want

That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions

Language and Etiquette
Following and unfollowing
How often should you tweet?
What should you tweet about?
Information sharing, especially links
“ Brain farts”
Ask for help
Woots and shout-outs
Language
@
RT
DM
Hashtags (#)
Hat tip (HT)
Twitter Etiquette Twitter Glossary

But…. why ?
Self expression
Learning and knowledge sharing
Marketing and promotion
Relationship building
It’s fast, and it’s free
Why I Love Twitter by Tim O’Reilly

Twitter Applications for Recruiters
Post Jobs
Find leads
Relationship/network building
Employer branding
Research candidates
Getting up to speed on a skill or function
Communicating during an event
Competitive Intelligence

Posting Jobs to Twitter
Be mindful of etiquette
The bigger your network, the more effective
Remember, only 140 characters, so use a URL shortener, such as www.tinyurl.com
Make sure your bio provides a great description
Ask for the RT
Manage the timing of your tweets using www.tweetlater.com

Searching for Leads/Building your Network
www.search.twitter.com (supports advanced search, boolean and operators)
X-ray using Google search site:twitter.com “software developer” (saas OR cloud) -job -jobs “seattle” (I could not make this work in Yahoo! search, but I am sure you can! Please help!)
Distinguish between searching profiles, bios or tweets
Works best for very targeted searches
Finding one contact often leads to the jackpot!
Search for hashtags, especially for events i.e. #ces

Twitter Search Operators

Searching for Leads/Building Networks
There are several Twitter directories
www.twellow.com
www.justtweetit.com
www.twittertroll.com
www.twithority.com
Or, try Twitter Alerts – get relevant tweets sent to your email address
Establish, join or search Twitter Groups
The best way to build a big following is to provide value (including humor), participate, support others, have a personality
How to Build Community on Twitter How to Win Friends and Twinfluence

Twitter is a Great Way to Promote Our Employee Brand
Link to our blogs/blog postings
Share photos and Flickr streams
www.snaptweet.com
www.twitpic.com
Bios, backgrounds and avatars are extremely important
Include Twittername and link in your e-mail signature (follow me!)

Researching Candidates
Use search tools to find candidates
Follow links in bios (often to blogs)
Scan twitterstream to identify interests and passions
Scan followers to build your network
Remember, use this research for informational – not decision-making -- purposes

Twitter is an irresistible learning tool!*
Use search tools for quick tutorial
Use directories to find experts
Use Twitter alerts for up-to-the-minute CI
Search for company info, product release info, even your team or competitor teams
Try “Searchmonkey” or “Boss”
Try it for competitor products
Find out what the pundits have to say, and find out what insiders have to say
Follow conferences, even if you aren’t there
If you are there, “live tweet” it
* Irresistible to geeks like me

Yammer is like Twitter, but limited to Yahoo-inc
Great source of Erefs
Allows attachments!
Great way to find experts within Yahoo!
Usage is limited but growing
Use status manager such as www.friendfeed.com or www.hellotxt.com to post to multiple social networking sites, including yammer

What are you working on?

A Few Twitter Resources
Twitter Fan Wiki
Guide to Twitter Resources for Journalists
Five Ways to Discover Twitter Applications
Mashable’s Guide to Twitter Tools
Twitterrati
Twitip Blog
Celebrities on Twitter

Yahoos on Twitter
@peopleshark
@ natekoechley
@benward
@jdtwitt
@rosiegs
@malpern
@ delicious_prog
@ lukewdesign
@ yahoo_directory
@ yahoo_sports
@ jsjohnst

http://www.matthieu-tranvan.fr	646
http://www.lejournaldesrh.com	289
http://antoine-dupin.com	223
http://www.doppelganger.name	55
http://www.veille-et-tic.fr	33
http://1243934116.nvmodules.netvibes.com	24
http://www.slideshare.net	15
http://www.blogpersonalbranding.com	6
http://fadhilabrahimi.blogspirit.com	5
http://www.edonis.fr	4
http://jeremyrobertstx.blogspot.com	3
http://translate.googleusercontent.com	3
http://www.blogger.com	2
http://gsetaconference10.wikispaces.com	1

Twitter for Recruiters

by Carmen Hudson on Jan 30, 2009

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Twitter for Recruiters — Presentation Transcript