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Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
Tweets, Blogs And Widgets, Oh My
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Tweets, Blogs And Widgets, Oh My

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    • 1. Tweets, Blogs and Widgets, Oh My! Web 2.0 for Recruiters Nov. 12 2008 Carmen Hudson Senior Manager, Talent Acquisition, Yahoo!
    • 2. Yadda, Yadda, Yadda <ul><li>… she’ll talk to us about Web 2.0 and describe emerging trends in web technology that aim to enhance creativity, information sharing and collaboration. This fun , interactive session will go beyond LinkedIn to explore the world of social media, “ cloud recruiting ”, blogs, widgets and avatars. What is Web 2.0 and why should recruiters plug in? Do sites such as Twitter, YouTube and Second Life yield real-world hires ? Carmen Hudson, Senior Manager of Talent Acquisition at Yahoo!, will share her experiences, wins and pitfalls of leveraging Web 2.0 to attract talent, as well as discuss exciting new tools on the horizon. Bring your questions and observations to prepare for this lively exchange! </li></ul>
    • 3. At least you get lunch. <ul><li>What is Social Media? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>Why should I bother? </li></ul><ul><li>So, where are the results? </li></ul><ul><li>What should I do? </li></ul>
    • 4. Your concerns. <ul><li>Takes too much time </li></ul><ul><li>How to incorporate into recruiting </li></ul><ul><li>Will quickly be outdated </li></ul><ul><li>Not relevant for my candidate pool </li></ul><ul><li>I can’t get access to these tools at work </li></ul><ul><li>I’m not a techie – I don’t understand how to use the tools </li></ul><ul><li>Legal obstacles </li></ul><ul><li>Cost </li></ul><ul><li>Concern about personal data </li></ul><ul><li>ROI - metrics </li></ul>
    • 5. Where do you stand on stickers?
    • 6. &nbsp;
    • 7. “ Companies resist social media engagement for the same reason people resist authentic, loving relationships — a fear of intimacy. “ -- Shannon Paul, Blogger, New Media PR Consultant
    • 8. You’ve got to put yourself out there.
    • 9. <ul><li>What is Social Media? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>Why should I bother? </li></ul><ul><li>So, where are the results? </li></ul><ul><li>What should I do? </li></ul>
    • 10. Social Media <ul><li>IS </li></ul><ul><li>Access on Demand </li></ul><ul><li>Dialogue </li></ul><ul><li>Transparent </li></ul><ul><li>Inclusive </li></ul><ul><li>Authentic </li></ul><ul><li>Vibrant, dynamic and mobile </li></ul><ul><li>Candidate-driven content </li></ul><ul><li>Listening device </li></ul><ul><li>To be EMBRACED </li></ul><ul><li>IS NOT </li></ul><ul><li>Regularly scheduled updates </li></ul><ul><li>Monologue </li></ul><ul><li>Controlled </li></ul><ul><li>Exclusive </li></ul><ul><li>Product Driven </li></ul><ul><li>“ On message”, static , dependent on one device </li></ul><ul><li>Corporate messaging vehicle </li></ul><ul><li>To be USED </li></ul>
    • 11. &nbsp;
    • 12. &nbsp;
    • 13. Social. Media.
    • 14. The future of LinkedIn
    • 15. &nbsp;
    • 16. &nbsp;
    • 17. Social. Media.
    • 18. &nbsp;
    • 19. It’s about the conversation.
    • 20. Enhance Productivity Enhance Communication Employer Branding Advertise and Market Research/Competitive Intelligence Post or Broadcast Opportunities Search for leads or candidates Enhance Candidate Experience Continuous Learning
    • 21. Twitter: conversation on steroids
    • 22. Twitter: The Remix
    • 23. Or, Try Yammer
    • 24. Case Study: E&amp;Y
    • 25. But wait, there’s more!
    • 26. <ul><li>What is Social Media? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>Why should I bother? </li></ul><ul><li>So, where are the results? </li></ul><ul><li>What should I do? </li></ul>
    • 27. What is this stuff about “clown recruiting”
    • 28. That’s C-L-O-U-D, not Clown!
    • 29. It’s a SERIES OF TUBES <ul><li>It is a style of computing in which IT-related capabilities are provided as a service, allowing users to access technology-enabled services from the Interwebs (&amp;quot;in the cloud&amp;quot;) without knowledge of, expertise with, or control over the technology infrastructure that supports them </li></ul>
    • 30. Let’s Make a Blog.
    • 31. Right now.
    • 32. &nbsp;
    • 33. <ul><li>Very simply, you don’t have to be a developer to create a rich online experience. It’s easy, fast and cheap – often free. </li></ul>
    • 34. <ul><li>What is Social Media? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>Why should I bother? </li></ul><ul><li>So, where are the results? </li></ul><ul><li>What should I do? </li></ul>
    • 35. There is only one good answer.
    • 36. Candidates.
    • 37. Engage when it makes sense. Ability to find top candidates Volume Enhance Productivity Employer Branding Advertise Positions Research/ CI Search for leads
    • 38. <ul><li>What is Social Media? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>Why should I bother? </li></ul><ul><li>So, show me the results! </li></ul><ul><li>What should I do? </li></ul>How do you define success?
    • 39. Enhance Productivity Enhance Communication Employer Branding Advertise and Market Research/Competitive Intelligence Post or Broadcast Opportunities Search for leads or candidates Enhance Candidate Experience Continuous Learning
    • 40. Social Media is a foundation for building rich relationships. <ul><li>Combine tools – no silver bullets </li></ul><ul><li>Measure what you typically measure </li></ul><ul><li>Find what works for you </li></ul><ul><li>Remember, you’re looking for leads and you’re going to have to pick up the phone </li></ul><ul><li>Opportunity for you to become the expert </li></ul>
    • 41. You’re going to have to get out there.
    • 42. I am not a lawyer.
    • 43. &nbsp;
    • 44. <ul><li>What is Social Media? </li></ul><ul><li>What is Web 2.0? </li></ul><ul><li>Why should I bother? </li></ul><ul><li>So, show me the results! </li></ul><ul><li>What should I do? </li></ul>
    • 45. Get out there. Connect.
    • 46. How to spend Friday afternoon <ul><li>Set up a LinkedIn or Plaxo account or group </li></ul><ul><ul><li>Invite 20 people </li></ul></ul><ul><li>Set up a Facebook or Myspace profile or group </li></ul><ul><ul><li>Make 20 friends </li></ul></ul><ul><li>Get a Twitter Account </li></ul><ul><ul><li>Follow 20 tweeple, including peopleshark </li></ul></ul><ul><li>Find 3 Blogs about social media/web 2.0 </li></ul><ul><ul><li>Subscribe via RSS feed </li></ul></ul><ul><li>Set up a social bookmarking or document sharing account; explore links or presos about social media/web 2.o </li></ul><ul><li>Live with these accounts for a week – think creatively and evaluate how you might incorporate into your process – or not! </li></ul>
    • 47. Be a leader. Be Creative. <ul><li>Join the conversation </li></ul><ul><li>Receive – and give </li></ul><ul><li>Sit back and watch </li></ul><ul><li>Lead the charge – put a sticker on your computer </li></ul><ul><li>Start small, have fun </li></ul><ul><li>Find like-minded folks in your org </li></ul><ul><li>Experiment and abandon and return as needed </li></ul><ul><li>Be product- or vendor- agnostic until you find something that works for you </li></ul>
    • 48. Social Networks
    • 49. Blogging, RSS Feeds
    • 50. Microblogging, lifestreaming, mobile blogging
    • 51. Social bookmarking, social content, reputation management
    • 52. Chat, instant messaging
    • 53. Audio, Video, Photo and Podcasting
    • 54. &nbsp;

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