Social Media: Why Should We Care? Web 2.0 for HR Executives Carmen Hudson Senior Manager, Talent Acquisition, Yahoo!

Today’s Agenda Share experiences Ask questions Showing is better than telling I hope you leave with Resources and examples Inspiration Courage

Share experiences

Ask questions

Showing is better than telling

I hope you leave with

Resources and examples

Inspiration

Courage

Where do you stand on stickers?

“ Companies resist social media engagement for the same reason people resist authentic, loving relationships — a fear of intimacy. “ -- Shannon Paul, Blogger, New Media PR Consultant

You’ve got to put yourself out there.

You’re smart if you have concerns. Loss of control over your organization's branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice Fear of failure Perception of wasted of time and resources Suffering from information overload already, this will cause more Not relevant for my industry I can’t get access to these tools at work I’m not a techie – I don’t understand how to use the tools Legal obstacles and concerns Cost Privacy and data security What does success look like? What is the ROI?

Loss of control over your organization's branding and marketing messages

Dealing with negative comments

Addressing personality versus organizational voice

Fear of failure

Perception of wasted of time and resources

Suffering from information overload already, this will cause more

Not relevant for my industry

I can’t get access to these tools at work

I’m not a techie – I don’t understand how to use the tools

Legal obstacles and concerns

Cost

Privacy and data security

What does success look like? What is the ROI?

Social Media IS Access on Demand Dialogue Transparent Inclusive Authentic Vibrant, dynamic and mobile Candidate-driven content Listening device To be EMBRACED IS NOT Regularly scheduled updates Monologue Controlled Exclusive Product Driven “ On message”, static , dependent on one device Corporate messaging vehicle To be USED

IS

Access on Demand

Dialogue

Transparent

Inclusive

Authentic

Vibrant, dynamic and mobile

Candidate-driven content

Listening device

To be EMBRACED

IS NOT

Regularly scheduled updates

Monologue

Controlled

Exclusive

Product Driven

“ On message”, static , dependent on one device

Corporate messaging vehicle

To be USED

28% of LinkedIn’s 30 million users are senior executives. 28% earn over $104K.

600,000 New users join Facebook every day.

12% of Facebook users are teens.

25% of Facebook users 35 years old or older. 45% are 26 years old or older.

Enhance Productivity Enhance Communication Employer Branding Advertise and Market Research/Competitive Intelligence Post or Broadcast Opportunities Search for leads or candidates Enhance Candidate Experience Continuous Learning

3,000,000 Estimated tweets per day.

That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions

Or, Try Yammer

Case Study: E&Y

But wait, there’s more!

What is this stuff about “clown recruiting”

That’s C-L-O-U-D, not Clown!

It’s a SERIES OF TUBES It is a style of computing in which IT-related capabilities are provided as a service, allowing users to access technology-enabled services from the Interwebs ("in the cloud") without knowledge of, expertise with, or control over the technology infrastructure that supports them

It is a style of computing in which IT-related capabilities are provided as a service, allowing users to access technology-enabled services from the Interwebs ("in the cloud") without knowledge of, expertise with, or control over the technology infrastructure that supports them

Let’s Make a Blog.

Right now.

The cloud makes it possible. Very simply, you don’t have to be a developer to create a rich online experience. It’s easy, fast and cheap – often free.

Very simply, you don’t have to be a developer to create a rich online experience. It’s easy, fast and cheap – often free.

Why?

There is only one answer.

Candidates.

Social media is irresistible and unstoppable.

You’re going to have to get out there.

I am not a lawyer.

Getting started.

52 Social Media Ideas for HR Get out and engage with your peers. Try HRM Today . Upgrade your internet usage policies and confidentiality agreements Define the rules of engagement Ensure that your outplacement partners are social media savvy Implement a live chat feature on an internal site

Get out and engage with your peers. Try HRM Today .

Upgrade your internet usage policies and confidentiality agreements

Define the rules of engagement

Ensure that your outplacement partners are social media savvy

Implement a live chat feature on an internal site

How to spend Friday afternoon Set up a LinkedIn or Plaxo account or group Invite 20 people Set up a Facebook or Myspace profile or group Make 20 friends Get a Twitter Account Follow 20 tweeple, including peopleshark Find 3 Blogs about social media/web 2.0 Subscribe via RSS feed Set up a social bookmarking or document sharing account; explore links or presos about social media/web 2.o Live with these accounts for a week – think creatively and evaluate how you might incorporate into your process – or not!

Set up a LinkedIn or Plaxo account or group

Invite 20 people

Set up a Facebook or Myspace profile or group

Make 20 friends

Get a Twitter Account

Follow 20 tweeple, including peopleshark

Find 3 Blogs about social media/web 2.0

Subscribe via RSS feed

Set up a social bookmarking or document sharing account; explore links or presos about social media/web 2.o

Live with these accounts for a week – think creatively and evaluate how you might incorporate into your process – or not!

Be a leader. Get out there. Join the conversation Receive – and give Sit back and watch Lead the charge – put a sticker on your computer Start small, have fun Find like-minded folks in your org Experiment and abandon and return as needed Be product- or vendor- agnostic until you find something that works for you

Join the conversation

Receive – and give

Sit back and watch

Lead the charge – put a sticker on your computer

Start small, have fun

Find like-minded folks in your org

Experiment and abandon and return as needed

Be product- or vendor- agnostic until you find something that works for you

Social Networks

Blogging, RSS Feeds

Microblogging, lifestreaming, mobile blogging

Social bookmarking, social content, reputation management

Chat, instant messaging

Audio, Video, Photo and Podcasting

Let’s connect. Email me [email_address] Check out my blog http://people-shark.blogspot.com/ Follow me on Twitter https://twitter.com/peopleshark LinkIn with me http:// www.linkedin.com/in/carmenhudson

Email me [email_address]

Check out my blog http://people-shark.blogspot.com/

Follow me on Twitter https://twitter.com/peopleshark

LinkIn with me http:// www.linkedin.com/in/carmenhudson

Let’s connect. Email me [email_address] Check out my blog http://people-shark.blogspot.com/ Follow me on Twitter https://twitter.com/peopleshark LinkIn with me http:// www.linkedin.com/in/carmenhudson

Email me [email_address]

Check out my blog http://people-shark.blogspot.com/

Follow me on Twitter https://twitter.com/peopleshark

LinkIn with me http:// www.linkedin.com/in/carmenhudson

Let’s connect. Email me [email_address] or [email_address] Check out my digital log http://kaykel.posterous.com/ Follow me on Twitter https://twitter.com/kay_kelison LinkIn with me http://www.linkedin.com/in/kaykel12

Email me [email_address] or [email_address]

Check out my digital log http://kaykel.posterous.com/

Follow me on Twitter https://twitter.com/kay_kelison

LinkIn with me http://www.linkedin.com/in/kaykel12