Social Media for HR Execs

Social Media: Why Should We Care? Web 2.0 for HR Executives Carmen Hudson Senior Manager, Talent Acquisition, Yahoo!

Today’s Agenda
Share experiences
Ask questions
Showing is better than telling
I hope you leave with
Resources and examples
Inspiration
Courage

Where do you stand on stickers?

“ Companies resist social media engagement for the same reason people resist authentic, loving relationships — a fear of intimacy. “ -- Shannon Paul, Blogger, New Media PR Consultant

You’ve got to put yourself out there.

You’re smart if you have concerns.
Loss of control over your organization's branding and marketing messages
Dealing with negative comments
Addressing personality versus organizational voice
Fear of failure
Perception of wasted of time and resources
Suffering from information overload already, this will cause more
Not relevant for my industry
I can’t get access to these tools at work
I’m not a techie – I don’t understand how to use the tools
Legal obstacles and concerns
Cost
Privacy and data security
What does success look like? What is the ROI?

Social Media
IS
Access on Demand
Dialogue
Transparent
Inclusive
Authentic
Vibrant, dynamic and mobile
Candidate-driven content
Listening device
To be EMBRACED
IS NOT
Regularly scheduled updates
Monologue
Controlled
Exclusive
Product Driven
“ On message”, static , dependent on one device
Corporate messaging vehicle
To be USED

28% of LinkedIn’s 30 million users are senior executives. 28% earn over $104K.

600,000 New users join Facebook every day.

12% of Facebook users are teens.

25% of Facebook users 35 years old or older. 45% are 26 years old or older.

Enhance Productivity Enhance Communication Employer Branding Advertise and Market Research/Competitive Intelligence Post or Broadcast Opportunities Search for leads or candidates Enhance Candidate Experience Continuous Learning

3,000,000 Estimated tweets per day.

That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions

Or, Try Yammer

Case Study: E&Y

But wait, there’s more!

What is this stuff about “clown recruiting”

That’s C-L-O-U-D, not Clown!

It’s a SERIES OF TUBES
It is a style of computing in which IT-related capabilities are provided as a service, allowing users to access technology-enabled services from the Interwebs ("in the cloud") without knowledge of, expertise with, or control over the technology infrastructure that supports them

Let’s Make a Blog.

Right now.

The cloud makes it possible.
Very simply, you don’t have to be a developer to create a rich online experience. It’s easy, fast and cheap – often free.

There is only one answer.

Candidates.

Social media is irresistible and unstoppable.

You’re going to have to get out there.

I am not a lawyer.

Getting started.

52 Social Media Ideas for HR
Get out and engage with your peers. Try HRM Today .
Upgrade your internet usage policies and confidentiality agreements
Define the rules of engagement
Ensure that your outplacement partners are social media savvy
Implement a live chat feature on an internal site

How to spend Friday afternoon
Set up a LinkedIn or Plaxo account or group
Invite 20 people
Set up a Facebook or Myspace profile or group
Make 20 friends
Get a Twitter Account
Follow 20 tweeple, including peopleshark
Find 3 Blogs about social media/web 2.0
Subscribe via RSS feed
Set up a social bookmarking or document sharing account; explore links or presos about social media/web 2.o
Live with these accounts for a week – think creatively and evaluate how you might incorporate into your process – or not!

Be a leader. Get out there.
Join the conversation
Receive – and give
Sit back and watch
Lead the charge – put a sticker on your computer
Start small, have fun
Find like-minded folks in your org
Experiment and abandon and return as needed
Be product- or vendor- agnostic until you find something that works for you

Social Networks

Blogging, RSS Feeds

Microblogging, lifestreaming, mobile blogging

Social bookmarking, social content, reputation management

Chat, instant messaging

Audio, Video, Photo and Podcasting

Let’s connect.
Email me [email_address]
Check out my blog http://people-shark.blogspot.com/
Follow me on Twitter https://twitter.com/peopleshark
LinkIn with me http:// www.linkedin.com/in/carmenhudson

Let’s connect.
Email me [email_address] or [email_address]
Check out my digital log http://kaykel.posterous.com/
Follow me on Twitter https://twitter.com/kay_kelison
LinkIn with me http://www.linkedin.com/in/kaykel12

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Social Media for HR Execs

by Carmen Hudson on Feb 06, 2009

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Social Media for HR Execs — Presentation Transcript