Sma Social Media Overview


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  • Surveyed attendees – 80+ responses (thank you!)Lots of concerns – not much successWill share some of the results as I go along.
  • 150 Million Active UsersAverage user has 120 friendsFive years oldWomen – 56% of users, fastest growing category: women over 55
  • 150 Million Active UsersAverage user has 120 friendsFive years oldWomen – 56% of users, fastest growing category: women over 55
  • 150 Million Active UsersAverage user has 120 friendsFive years oldWomen – 56% of users, fastest growing category: women over 55
  • 150 Million Active UsersAverage user has 120 friendsFive years oldWomen – 56% of users, fastest growing category: women over 55
  • When did this happen?Who trained you? Told you what to say?NATURALOnly 24% report using FB successfully65% of you have never used.38 MILLION USERS 100% yoy GROWTHForrester Research – 40% are over age 35The audience is getting OLDER and Younger as Myspace users migrate/add and late adopters join. Important to keep this in mind.
  • Companies like Sodexo and Ernst and Young are integrating SM approaches804 fans
  • Recent ad campaign showed promising results…Under $200; 300 click thrus to careers site in 5 days; almost 500K impressions
  • 150,000 Tweets per hour re: Obama during inauguration
  • Twitter is like a BIG partyHow I use TwitterConnect with other recruiters and recruitng leadersConnect with CEOs and execs – especially in social media spaceLearn – primary source of professional developmentGet feedbackJournal
  • ReferralsFind out what other people in your org are doingPR for recruiting – test ideasJoin the conversation
  • Ernst and YoungEvidence of integrating tools into recruiting strategy
  • Great example of someone who gets it.Dennis Smith – Dallas, T-Mobile, ATT&T WirelessShout out to Johnv via Twitter
  • PHP group with over 5000 membersThey TALK to each other. In code!Foundation for CREATING RELATIONSHIPS, not HARVESTING RESUMES
  • Myspace – 61 MillionFacebook – 38 MillionClassmates – 16 MillionLinkedIn – 10 MillionTwitter – 2-3 millionSlideshare –new and coolNing – over 100,000 networks and growing
  • 112 Million blogs
  • Sma Social Media Overview

    1. 1. Social Media: Why Should We Care? Social Media for Talent Acquisition Carmen Hudson Senior Manager, Talent Acquisition, Yahoo!
    2. 2. “ If you are online you are using social media” <ul><li>Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. </li></ul><ul><li>Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals. </li></ul>
    3. 3. The numbers are outrageous! <ul><li>Twitter has about 4-5 million users, about 30% are relatively new </li></ul><ul><li>An estimated 5-10 thousand new accounts are opened per day </li></ul><ul><li>Traffic has grown over 600% in the past 12 months ( </li></ul>
    4. 4. Social Media could be a differentiator for Y! TA <ul><li>We think candidates will increasingly turn to social networking to find new opportunities </li></ul><ul><ul><li>Candidates are getting more sophisticated; they know that they must make themselves visible to recruiters (vs. depositing resumes into the “black hole”) </li></ul></ul><ul><li>Yahoo! recruiters leverage LinkedIn sites to search and post, but we are missing the most populated and fastest growing sites </li></ul><ul><li>There is widespread curiosity about how to leverage these sites, and an equal amount of skepticism </li></ul><ul><ul><li>No tried and true methods </li></ul></ul><ul><ul><li>Opportunity for creative thinking </li></ul></ul>
    5. 5. You’re smart if you have concerns. <ul><li>Loss of control over your organization's branding and marketing messages </li></ul><ul><li>Dealing with negative comments </li></ul><ul><li>Addressing personality versus organizational voice </li></ul><ul><li>Fear of failure </li></ul><ul><li>Perception of wasted of time and resources </li></ul><ul><li>Suffering from information overload already, this will cause more </li></ul><ul><li>Not relevant for my industry </li></ul><ul><li>I can’t get access to these tools at work </li></ul><ul><li>I’m not a techie – I don’t understand how to use the tools </li></ul><ul><li>Legal obstacles and concerns </li></ul><ul><li>Cost </li></ul><ul><li>Privacy and data security </li></ul><ul><li>What does success look like? What is the ROI? </li></ul>
    6. 6. 28% of LinkedIn’s 30 million users are senior executives. 28% earn over $104K.
    7. 7. 600,000 New users join Facebook every day.
    8. 8. 12% of Facebook users are teens.
    9. 9. 25% of Facebook users 35 years old or older. 45% are 26 years old or older.
    10. 13. 3,000,000 Estimated tweets per day.
    11. 14. That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions
    12. 15. Or, Try Yammer
    13. 16. Case Study: E&Y
    14. 18. Enhance Productivity Enhance Communication Employer Branding Advertise and Market Research/Competitive Intelligence Post or Broadcast Opportunities Search for leads or candidates Enhance Candidate Experience Continuous Learning
    15. 19. We have only scratched the surface <ul><li>Fight resistance through education </li></ul><ul><li>Formed a team to develop strategy and share knowledge </li></ul><ul><li>Partnering with other internal organizations </li></ul><ul><li>Considering candidate experience and process improvement, as well as candidate generation </li></ul>
    16. 20. Social Networks
    17. 21. Blogging, RSS Feeds
    18. 22. Microblogging, lifestreaming, mobile blogging
    19. 23. Social bookmarking, social content, reputation management
    20. 24. Chat, instant messaging
    21. 25. Audio, Video, Photo and Podcasting
    22. 26. More Resources <ul><li>Recruiting Lessons from ‘Fast Company’ </li></ul><ul><li>RehabCare’s Social Media Success </li></ul><ul><li>Facebook for Recruiting…What’s working </li></ul><ul><li>Universal Mccann International Social Media Research Wave 3 </li></ul><ul><li>The Future of Recruiting is in the Cloud </li></ul>
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