THE MODERN
RECRUITER’S GUIDE
TO TWITTER
Presented by Carmen Hudson
Principal Consultant, Recruiting Toolbox
Presented to S...
ABOUT ME
TWITTER IS A LOT LIKE HOT YOGA
1

It’s a hot mess

2

But, it’s good for you

3

You get better the
more you do it
FEAR IS RATIONAL
Intellectual
Capital

Productivity

Security
LINKSTERS SEND 110 TEXT MESSAGES A
DAY

HOW WE
COMMUNICATE

Not only are we using
different tools to
communicate, the way ...
DON’T BE SCURRED

Harvard Business Review

Any organization can get
lucky and have a single
successful implementation of
s...
WHAT IS TWITTER?

01

Persona

04

Media

02

05

Person

03

Company

Product

06

Event
TWITTER FOR EMPLOYER BRANDING

JOBS
Post jobs, feature hot
jobs, video previews,
just don’t spam your
followers with
const...
TWITTER FOR CONNECTING

JOBS
Twitter is a great
place to post a few
jobs, but ensure that
existing employees
retweet them ...
TWITTER FOR SOURCING

JOBS
Post jobs and engage
your followers. Think
of Twitter as the place
to post your “Hot
Jobs”

SOU...
site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox |
yahoo) (san francisco) -intitle:job...
site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team)
site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team)
FIND & FOLLOW

MEETUP
Meetups are informal
gatherings organized
around topic,
profession, or event.
Search for group
membe...
KEEPING UP KEEPING TRACK

HOOTSUITE: MY
SECRET WEAPON

Manage almost all of your
social media activities from
one dashboar...
LET’S CONNECT

E

carmen@recruitingtoolbox.com

LI

http://www.linkedin.com/in/carmenhuds
on/

T

@peopleshark

W

www.rec...
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13
Modern Recruiters Guide to Twitter nov 13
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Modern Recruiters Guide to Twitter nov 13

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How to use twitter to attract and source talent.

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  • A little about me….
  • I could break somethingI could embarrass myselfI don’t have the timeI could be hypnotized by an evil twitter zombieand find myself running a communeWhat are YOU afraid of?
  • http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuitThere are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
  • The Social OrganizationHow to Use Social Media to Tap the Collective Genius of Your Customers and EmployeesBy Anthony J. Bradley and Mark P. McDonaldHarvard Business Review Press, October 2011
  • Persona –listsPerson – me – grew followers organically, follow promiscuously - FOLLOWERSCompany -Lennar – homebuilder – 150K followers – hashtag #smmw@totalpicture – how to follow, add to listOld Spice – Funny – Challenge other brands on twitterEvent - HASHTAGSWhat is the common denominator? BRAND
  • http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/
  • http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/
  • http://blog.hirerabbit.com/40-amazing-statistics-every-social-recruiter-should-know/SEARCH: site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuitThere are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
  • Google: site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs -recruiterBing – same search, more results!
  • site:twitter.cominurl:listsinurl:(apple) intitle:(employees | team)
  • site:twitter.cominurl:listsinurl:(apple) intitle:(employees | team)
  • Falcon.io
  • Modern Recruiters Guide to Twitter nov 13

    1. 1. THE MODERN RECRUITER’S GUIDE TO TWITTER Presented by Carmen Hudson Principal Consultant, Recruiting Toolbox Presented to Search Wizards November, 2013
    2. 2. ABOUT ME
    3. 3. TWITTER IS A LOT LIKE HOT YOGA 1 It’s a hot mess 2 But, it’s good for you 3 You get better the more you do it
    4. 4. FEAR IS RATIONAL Intellectual Capital Productivity Security
    5. 5. LINKSTERS SEND 110 TEXT MESSAGES A DAY HOW WE COMMUNICATE Not only are we using different tools to communicate, the way we communicate is changing. Brevity, casual language and visual aids are valued over wordy, formal communications. And, studies show that “Linksters” think very differently about privacy, freedom of speech and information transparency.
    6. 6. DON’T BE SCURRED Harvard Business Review Any organization can get lucky and have a single successful implementation of social media. Social leaders, on the other hand, build collaborative capability through a learning process that starts with understanding their current attitude and taking the steps required to building confidence and trust. This turns a single social media success into a sustained source of competitive advantage.. The Social Organization How to Use Social Media to Tap the Collective Genius of Your Customers and Employees By Anthony J. Bradley and Mark P. McDonald Harvard Business Review Press, October 2011
    7. 7. WHAT IS TWITTER? 01 Persona 04 Media 02 05 Person 03 Company Product 06 Event
    8. 8. TWITTER FOR EMPLOYER BRANDING JOBS Post jobs, feature hot jobs, video previews, just don’t spam your followers with constant job tweets. Ask for the Retweet INFORM Think beyond your website to keep candidates and clients informed about your successes, your process, your team ENGAGE | LEARN Your fans want to hear from you – they will consume anything new, original, interesting or funny ADVERTISE Target potential candidates and clients through Twitter’s relatively new advertising platform.
    9. 9. TWITTER FOR CONNECTING JOBS Twitter is a great place to post a few jobs, but ensure that existing employees retweet them for maximum effectiveness INFORM Custom design a Twitter background aligns to your employer brand, and that gives your followers additional information about your company. Your Twitter page should drive candidates to ENGAGE | LEARN Use the status updates to engage your network. Join the conversation by @ replying and retweeting. Organize using lists and favorites MAKE IT PERSONAL Follow back, retweet and use @ replies to engage and grow followers. Use first names. Don’t forget to thank, congratulate, share and have a good time
    10. 10. TWITTER FOR SOURCING JOBS Post jobs and engage your followers. Think of Twitter as the place to post your “Hot Jobs” SOURCE Twitter users often do not overlap with LinkedIn users. Twitter profiles – even inactive ones – are a great source of passive candidates ENGAGE | INFORM Twitter is one of the best places to keep up with industry trends and learn from experts. Direct your followers to internal and external content FIND Grow your network through targeted Twitter advertising,
    11. 11. site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs -recruiter
    12. 12. site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team)
    13. 13. site:twitter.com inurl:lists inurl:(apple) intitle:(employees | team)
    14. 14. FIND & FOLLOW MEETUP Meetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup. QUORA Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users. HIGHLIGHT Highlight is a gpsenabled mobile app that allows you to see who’s nearby. SLIDESHARE 16 Million users upload presentations to slideshare – find experts on any topic, follow brands, share documents.
    15. 15. KEEPING UP KEEPING TRACK HOOTSUITE: MY SECRET WEAPON Manage almost all of your social media activities from one dashboard. Pre-schedule tweets and status updates. Instantly post to all of your social media properties. Track followers and fans, and measue the results. .
    16. 16. LET’S CONNECT E carmen@recruitingtoolbox.com LI http://www.linkedin.com/in/carmenhuds on/ T @peopleshark W www.recruitingtoolbox.com S http://www.slideshare.net/Peopleshark
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