Hashtag Confidential: Everything Recruiters Need to know about Twitter


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Presentation to Colorado Talent Recruiters Network February 2014

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  • HousekeepingTweet, use your phoneYou will get copies – I was watching Jimmy Fallon
  • There are over 510 million twitter users. (source: All Twitter)32 percent of all internet users are using Twitter. (source: Marketing Land)In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs)11 accounts are created every second on Twitter. (source: Infographics Labs)There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs)The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)34% of job seekers use Twitter to help find work; up from 26% in 2011. (source: jobvite)69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)11% had a contact share a job on Twitter. (source: jobvite)26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)10% jobseekers searched for jobs on Twitter. (source: jobvite)55% of Twitter users are 35 or older, The average Twitter user is 37.3 years old. (source: pingdom)67% of Twitter-using job seekers are male, 69% are under the age of 40, 46% earn more than $75,000 and 44% are college graduates. (source: jobvite)50 percent of Twitter users are using the social network via mobile. (source: Microsoft)
  • Google = 202MYoutube = 191FB = 144Twiiter = 5th on the listMSNLINKEDIN = (after pinterest, live.com, yelp, etc.) 49 Million = 21st on the list
  • PersonaPersonCompanyMediaProductEvent
  • Whajt is employer branding? Making people want to work at your place of business.i.e., Cruise ship advertising – screening in and screening outWhat do people want to know…some of it is the lofty stuff…but really it’s the daily details….where will I eat lunch, will people laugh at my jokes, can I decorate my cube, will I get promoted if I work hard, are these my peeps?
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  • Swedish flash mob – bruno mars - amazing
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  • Swedish flash mob – bruno mars - amazing
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  • Hashtag Confidential: Everything Recruiters Need to know about Twitter

    1. 1. Carmen Hudson aka @Peopleshark I’ve been in this business since the mid-90s
    2. 2. What do we do? We help companies recruit better Consulting • Strategy • Programs • Process • Systems • Branding • Coaching Custom Training • Recruiters • Hiring Managers/ Interviewers • Recruiting Managers Toolkits • Recruiters • Hiring Managers We are not a search firm, we don’t sell any products, and we don’t take commissions from vendors.
    3. 3. Who do we help? We partner with heads of HR/recruiting
    4. 4. Hashtag Confidential Everything Recruiters Need to Know about twitter Carmen Hudson, Principal Consultant, Recruiting Toolbox Colorado Talent Recruitment Network | February 2014
    5. 5. Hashtag Confidential Everything Recruiters Need to Know about Twitter • Identify target leads on Twitter; uncovering talent networks in Twitter Lists • How to use hashtags, retweets and DMs to reach your audience • Leverage free tools to increase results and productivity • How to dig deep to find information that enhances your approach to passive talent • How to find contact info and what to tweet, say, and write to become a Twitter darling • How to use Twitter for learning and career development
    7. 7. #HowSeattleRiots We know how to party!
    8. 8. #HowSeattleRiots We know how to party!
    9. 9. #HowSeattleRiots We know how to party!
    10. 10. #HowSeattleRiots We know how to party!
    11. 11. #HowSeattleRiots We know how to party!
    12. 12. Twitter is like hot yoga It’s a hot mess. But it’s good for you. Fear is rational • • • • • • • • • Privacy, Security Productivity “Controlling the message” Compliance What should I tweet about? What if I say the wrong thing? How do I tweet “professionally”? Who are these people following me? Porn-bots, spammers and evil-doers
    13. 13. Get Used to It Communication is changing. Brevity, casual language and visual aids are valued over wordy, formal communications. “Linksters” think very differently about privacy, freedom of speech and information transparency.
    14. 14. Why Twitter is My Jam 883 Million Users (252 M Active) Active and Inactive Profile Demographics Searchability Monthly U.S. Twitter visitors = 95M Real-Time
    15. 15. What is Twitter? 01 Persona 04 Media 02 05 Person 03 Company Product 06 Event
    16. 16. The Twitter Profile Page A 3-minute tour
    17. 17. Hashtags, ReTweets and DMs Becoming Relevant on Twitter Warning: Don’t overuse • Hashtags • Funny, ironic: #droppedmyiphoneagain • Searchable: #jobs • Hybrid: #howseattleriots • Try: #Powerboost2014 • ReTweets • How content is shared • Give credit • Get attention • DMs (Private messages) • Only for friends, unless you are a spammer
    18. 18. Twitter for Recruiting Don’t forget to follow @PeopleShark Please don’t post and pray • • • • • Employer branding Source profiles, lists and timelines Targeted Advertising Lurk, listen and learn Connect with potential candidates, industry luminaries and colleagues
    19. 19. They’re doing it right CH2MHill mixes it up
    20. 20. Twitter for Employer Branding Fly your freak flag! • Post featured jobs creatively • Don’t forget multimedia • Inform – think beyond your careers site • Learn and engage – your followers will read new, funny, personal or compelling content
    21. 21. Twitter for Sourcing Twitter is a Boolean nerd’s dream!
    22. 22. Twitter for Sourcing TacticsHR is a nifty tool for searching Twitter
    23. 23. Twitter for Sourcing Sometimes I use Google, sometimes I use Bing My favorite Twitter Searches: • site:twitter.com tweets ("software developer" | "software engineer") (ebay | dropbox | yahoo) (san francisco) -intitle:jobs –recruiter • site:twitter.com AND inurl:lists AND intitle:(employees | team) AND inurl:intuit
    24. 24. Twitter for Sourcing Fly your freak flag! Finding Contact Info • Use Social Aggregators • Connectifier • Falcon.io • Rapportive • Namechk
    25. 25. Connect with Candidates Find and follow experts, use lists to organize MEETUP Meetups are informal gatherings organized around topic, profession, or event. Search for group members or consider sponsoring a meetup. QUORA Quora is a Q&A site edited and organized by users. The site has over 500,000 registered users. HIGHLIGHT Highlight is a gpsenabled mobile app that allows you to see who’s nearby. SLIDESHARE 16 Million users upload presentations to slideshare – find experts on any topic, follow brands, share documents.
    26. 26. Managing Social Media Hootsuite allows scheduled tweets, tracking and more
    27. 27. Thank You for Inviting Me! Happy Tweeting! Email carmen@recruitingtoolbox.com Website www.recruitingtoolbox.com Twitter @Peopleshark @recruittoolbox @Talent42 LinkedIn in/carmenhudson Talent42 June 17-18 in Seattle @Talent42 www.talent42.com