Welcome to a sample presentation from Bri Williams of People Patterns   which was given to a Market Research firm in 2012....
22 minutes to abetterbusiness                  All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
What do I have to give up to participate?        Personal info? Comfort? Habit?        Is the potential gain enough?All ri...
All rights reserved by People Patterns Pty Ltd
I will…                                            They did…I would…                                           I observed…...
All rights reserved by People Patterns Pty Ltd
IIwill…   will…                                 They      They did…                                                    The...
The study of emotional, cognitive                   and social influences on economic                   decision making be...
“Rational man”                                       Psychological                                                     nee...
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
We are the best research firm to                      tackle your business issueAll rights reserved by People Patterns Pty...
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
PREFERR                                                   ED                                                 SUPPLIE      ...
All rights reserved by People Patterns Pty Ltd
• Case studies                                                 • Industry benchmarks                                      ...
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
We will talk to, watch, listen to                                                 your market to find an answer           ...
All rights reserved by People Patterns Pty Ltd
Revenge                                         Ambiguity effect                     Loss aversion    Bandwagon effect    ...
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
Newspoll Preferred    Premier 50%                                                        43%                              ...
All rights reserved by People Patterns Pty Ltd
Schwartz discovery• Self ratings are dominated by fluency of  retrieval rather than number of instances  retrieved  All ri...
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
3% fatAll rights reserved by People Patterns Pty Ltd
Please estimate the average number of hoursyou watch television per week…                                                 ...
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
What does the                                research tell us?All rights reserved by People Patterns Pty Ltd
80% chance of survival               20% chance of mortalityAll rights reserved by People Patterns Pty Ltd
6/10 did…                                      4/10 did not…   60% did…   Six people out of ten…All rights reserved by Peo...
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
Vaccine A gives100% protectionagainst one strainbut none againstthe otherVaccine B gives50% protectionagainst the flu     ...
Yes or No?All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
All rights reserved by People Patterns Pty Ltd
IIwill…   will…                                 They      They did…                                                    The...
22 minutes to abetterbusiness   All rights reserved by People Patterns Pty Ltd
Upcoming SlideShare
Loading in …5
×

Sample presentation on behavioural economics

2,197 views

Published on

Welcome to a sample presentation on behavioural economics by Bri Williams of People Patterns. This was delivered to a market research audience, but behavioural economics can likewise deliver value across all industries and functions, such as marketing, sales and product management. For more visit www.peoplepatterns.com.au. Enjoy!

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,197
On SlideShare
0
From Embeds
0
Number of Embeds
243
Actions
Shares
0
Downloads
22
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Sample presentation on behavioural economics

  1. 1. Welcome to a sample presentation from Bri Williams of People Patterns which was given to a Market Research firm in 2012. The presentation will give you a taste of what you can experience, tailored to your business so if you like what you see, simply get in touch for an obligation free chat. It might just be the best thing you do for your business this year. Contact me via bri@peoplepatterns.com.au or 0408 392 173. Feel free to share this pack noting that all rights are reserved by People Patterns Pty Ltd. Thank youAll rights reserved by People Patterns Pty Ltd
  2. 2. 22 minutes to abetterbusiness All rights reserved by People Patterns Pty Ltd
  3. 3. All rights reserved by People Patterns Pty Ltd
  4. 4. All rights reserved by People Patterns Pty Ltd
  5. 5. What do I have to give up to participate? Personal info? Comfort? Habit? Is the potential gain enough?All rights reserved by People Patterns Pty Ltd
  6. 6. All rights reserved by People Patterns Pty Ltd
  7. 7. I will… They did…I would… I observed…I think… All rights reserved by People Patterns Pty Ltd
  8. 8. All rights reserved by People Patterns Pty Ltd
  9. 9. IIwill… will… They They did… They did…IIwould… would… are IIobserved… observed…IIthink… think… likely to… All rights reserved by People Patterns Pty Ltd
  10. 10. The study of emotional, cognitive and social influences on economic decision making behaviourAll rights reserved by People Patterns Pty Ltd
  11. 11. “Rational man” Psychological needs states All rights reserved by People Patterns Pty Ltd
  12. 12. All rights reserved by People Patterns Pty Ltd
  13. 13. All rights reserved by People Patterns Pty Ltd
  14. 14. All rights reserved by People Patterns Pty Ltd
  15. 15. All rights reserved by People Patterns Pty Ltd
  16. 16. All rights reserved by People Patterns Pty Ltd
  17. 17. We are the best research firm to tackle your business issueAll rights reserved by People Patterns Pty Ltd
  18. 18. All rights reserved by People Patterns Pty Ltd
  19. 19. All rights reserved by People Patterns Pty Ltd
  20. 20. All rights reserved by People Patterns Pty Ltd
  21. 21. PREFERR ED SUPPLIE R Research proposalAll rights reserved by People Patterns Pty Ltd
  22. 22. All rights reserved by People Patterns Pty Ltd
  23. 23. • Case studies • Industry benchmarks • Framing within bigger budgetAll rights reserved by People Patterns Pty Ltd
  24. 24. All rights reserved by People Patterns Pty Ltd
  25. 25. All rights reserved by People Patterns Pty Ltd
  26. 26. All rights reserved by People Patterns Pty Ltd
  27. 27. All rights reserved by People Patterns Pty Ltd
  28. 28. All rights reserved by People Patterns Pty Ltd
  29. 29. All rights reserved by People Patterns Pty Ltd
  30. 30. All rights reserved by People Patterns Pty Ltd
  31. 31. All rights reserved by People Patterns Pty Ltd
  32. 32. We will talk to, watch, listen to your market to find an answer your business issueAll rights reserved by People Patterns Pty Ltd
  33. 33. All rights reserved by People Patterns Pty Ltd
  34. 34. Revenge Ambiguity effect Loss aversion Bandwagon effect Self herding Systems 1 & 2 Free Short term bias Sunk cost Representativeness Mental accounting Certainty bias Contra free loading Anchoring Diagnosis bias Choice bracketing Completion FramingImpact bias Fluency Vividness Relativity Judgment heuristic Adaptation Clustering illusion Hedonic framing Confirmation bias Resolving cognitive Inter temporal choice dissonances HeuristicsStatus Quo(default) bias Halo effect Hyperbolic discounting Depletion effects Herding Decoupling Drop in the bucket effect Endowment effect Information avoidance Actor-observer biasProcedural fairness Availability bias Scarcity perception All rights reserved by People Patterns Pty LtdNot invented here bias Ikea effect Pattern recognition
  35. 35. All rights reserved by People Patterns Pty Ltd
  36. 36. All rights reserved by People Patterns Pty Ltd
  37. 37. All rights reserved by People Patterns Pty Ltd
  38. 38. All rights reserved by People Patterns Pty Ltd
  39. 39. All rights reserved by People Patterns Pty Ltd
  40. 40. All rights reserved by People Patterns Pty Ltd
  41. 41. All rights reserved by People Patterns Pty Ltd
  42. 42. All rights reserved by People Patterns Pty Ltd
  43. 43. All rights reserved by People Patterns Pty Ltd
  44. 44. All rights reserved by People Patterns Pty Ltd
  45. 45. Newspoll Preferred Premier 50% 43% 39% All rights reserved by People Patterns Pty Ltd
  46. 46. All rights reserved by People Patterns Pty Ltd
  47. 47. Schwartz discovery• Self ratings are dominated by fluency of retrieval rather than number of instances retrieved All rights reserved by People Patterns Pty Ltd
  48. 48. All rights reserved by People Patterns Pty Ltd
  49. 49. All rights reserved by People Patterns Pty Ltd
  50. 50. All rights reserved by People Patterns Pty Ltd
  51. 51. All rights reserved by People Patterns Pty Ltd
  52. 52. 3% fatAll rights reserved by People Patterns Pty Ltd
  53. 53. Please estimate the average number of hoursyou watch television per week… 9-12 1-4 5-8 9-12 13-16 17-20 >20 5-6 1-2 3-4 5-6 7-8 9-10 >10 All rights reserved by People Patterns Pty Ltd
  54. 54. All rights reserved by People Patterns Pty Ltd
  55. 55. All rights reserved by People Patterns Pty Ltd
  56. 56. What does the research tell us?All rights reserved by People Patterns Pty Ltd
  57. 57. 80% chance of survival 20% chance of mortalityAll rights reserved by People Patterns Pty Ltd
  58. 58. 6/10 did… 4/10 did not… 60% did… Six people out of ten…All rights reserved by People Patterns Pty Ltd
  59. 59. All rights reserved by People Patterns Pty Ltd
  60. 60. All rights reserved by People Patterns Pty Ltd
  61. 61. All rights reserved by People Patterns Pty Ltd
  62. 62. All rights reserved by People Patterns Pty Ltd
  63. 63. Vaccine A gives100% protectionagainst one strainbut none againstthe otherVaccine B gives50% protectionagainst the flu All rights reserved by People Patterns Pty Ltd
  64. 64. Yes or No?All rights reserved by People Patterns Pty Ltd
  65. 65. All rights reserved by People Patterns Pty Ltd
  66. 66. All rights reserved by People Patterns Pty Ltd
  67. 67. All rights reserved by People Patterns Pty Ltd
  68. 68. All rights reserved by People Patterns Pty Ltd
  69. 69. All rights reserved by People Patterns Pty Ltd
  70. 70. All rights reserved by People Patterns Pty Ltd
  71. 71. All rights reserved by People Patterns Pty Ltd
  72. 72. All rights reserved by People Patterns Pty Ltd
  73. 73. IIwill… will… They They did… They did…IIwould… would… are IIobserved… observed…IIthink… think… likely to… All rights reserved by People Patterns Pty Ltd
  74. 74. 22 minutes to abetterbusiness All rights reserved by People Patterns Pty Ltd

×