SOCIAL MEDIA 101:   Using Social Media to Advise, Connect, & Promote    Penny Schouten, Academic-Solutions Mike Stone, Abr...
Welcome! <ul><li>Goal: Learn about social media: trends and practical uses  </li></ul><ul><li>Twitter using @SM101 tag </l...
What is Social Media? …and how can you make it your (facebook) friend? <ul><li>The use of electronic & Internet tools to  ...
Real-World Example #1:  Preparing for Today’s Presentation <ul><li>Google document </li></ul><ul><li>Skype conference call...
Blogging <ul><li>August 1999- Blogger.com is launched </li></ul><ul><li>2006- 160,000 new blogs/month  (Wires News) </li><...
Blogging: Some Examples… <ul><li>Education: Information about programs, housing, orientation, etc. </li></ul><ul><li>Annou...
“ Oh My Blog!” What to Avoid <ul><li>Successful business blogs have the kind of atmosphere you'd want in a networking even...
Facebook/Myspace: Some Examples <ul><li>Education- Program info, housing, orientation, etc </li></ul><ul><li>Announcements...
YouTube: Some Examples <ul><li>Education- program, housing info </li></ul><ul><li>Photo/Video contests  </li></ul><ul><li>...
Twitter: Some Examples <ul><li>Education- program/housing info </li></ul><ul><li>Customer Service- Comcast, Dell </li></ul...
Linkedin: Some Examples <ul><li>Education - info about programs, housing, orientation </li></ul><ul><li>Professional netwo...
Instant Messaging/ Chat <ul><li>Customer Service </li></ul><ul><li>Emergencies </li></ul><ul><li>Group Chats (orientation,...
Example: Abroad101 <ul><li>Focus Groups </li></ul><ul><ul><li>Students: Communicating online is  like second nature to an ...
Why use Social Media? Convincing yourself and the ‘powers-that-be.’   <ul><li>Survey of 95 people on SECUSS-L listserv.  <...
The Marketing Power of Web 2.0 Hubspot.com
Group Scenarios <ul><ul><ul><li>1.  You have a new study abroad program or new degree program.  Which social media service...
3 Concluding Helpful Hints… <ul><li>Utilize social media to  complement  real world  networking  </li></ul><ul><li>Ask stu...
Questions? <ul><li>Please leave your business cards! </li></ul><ul><li>Resources will be posted online at: www.academic-so...
Upcoming SlideShare
Loading in...5
×

Social Media 101 Using Social Media to Advise, Connect & Promote

722

Published on

Presented at the NAFSA Region X and Region XI 2008 Conferences by Penny Schouten and Mike Stone.

Session explained how international educators can use Blogs Facebook, Twitter, YouTube and other social media to advise, connect and promote.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
722
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • http://www.youtube.com/watch?v=MpIOClX1jPE&amp;feature=user “ Web 1.0 ” - static information, Web 2.0- proliferation of interconnectivity and interactivity of web-delivered content
  • August 1999: Blogger is released, which becomes the most popular web based blogging tool to date, and popularizes blogging with mainstream internet users.
  • Too many people set up a blog, and then suffocate commenting and conversation ……Then they wonder why their blog isn&apos;t taking off.
  • Largest social networks on the web, revolutionized online communication. Myspace- foudned in 2003, attracts 230,000 new users each day. Facebook- launched in 2004 110 million+ users worldwide.
  • Founded in 2005, acquired by Google (GooTube), more than 100 million videos viewed/day
  • Launched in 2006, 3 million + users, social networking and micro-blogging service that allows its users to send and read other users&apos; updates, which are text-based posts of up to 140 characters in length.
  • business-oriented social networking site launched in 2003, more than 30 million registered users
  • Became popular throughout 1990’s…free, fast communication from anywhere
  • what I learned through developing a web 2.0 start-up for the study abroad field Helicopter parents are interested in connecting with other parents (safety, how to best communicate with child while abroad) Solution- interactivity (online messaging, forums) + user-generated feedback (shared online program evaluations) = centralized study abroad community
  • how many of you recently responded to a anonymous marketing email? How many of you recently responded to an 800 number marketing sales call? How many of you used google in the past 24 hours? How many of you went on google 20 times in the past 24 hours? Essential to take advantage of social media tools and seo to allow potential customers to FIND YOU. SEO- place keywords prominently in web content (demonstrate example- go on google and have someone give a search term, show why these appear)
  • (do you define your facebook profile, or does your facebook profile define you?) Think about your current networking strategies, and odds are there is an online social media resource that can help expedite and strengthen those efforts (hold workshops for colleagues and students pre-departure on ways that social media can make the entire experience more fulfilling- youtube channel to post video clips, create a twitter account to share experience with others, etc) Add some personality- social media should optimally provide a face behind the business- incorporate your passions, and the more passionate you are the better people will respond
  • Social Media 101 Using Social Media to Advise, Connect & Promote

    1. 1. SOCIAL MEDIA 101:  Using Social Media to Advise, Connect, & Promote  Penny Schouten, Academic-Solutions Mike Stone, Abroad101
    2. 2. Welcome! <ul><li>Goal: Learn about social media: trends and practical uses </li></ul><ul><li>Twitter using @SM101 tag </li></ul><ul><li>Please remember to fill out evaluation! </li></ul>Meet the Presenters:
    3. 3. What is Social Media? …and how can you make it your (facebook) friend? <ul><li>The use of electronic & Internet tools to share & discuss information & experiences with others in more efficient ways. (BenParr.com) </li></ul><ul><li>Social media provides context , pictures, words, shared meaning & a number of other opportunities for people to gain understanding , and create relationships . (Wikipedia Discussion) </li></ul><ul><li>Web 2.0: Architecture of Participation </li></ul>“ Don’t fight the internet” - Eric Schmidt, CEO, Google
    4. 4. Real-World Example #1: Preparing for Today’s Presentation <ul><li>Google document </li></ul><ul><li>Skype conference call </li></ul><ul><li>Search YouTube for interactive media </li></ul><ul><li>Skype video chat </li></ul>
    5. 5. Blogging <ul><li>August 1999- Blogger.com is launched </li></ul><ul><li>2006- 160,000 new blogs/month (Wires News) </li></ul><ul><li>New Blog created every 16 seconds </li></ul>
    6. 6. Blogging: Some Examples… <ul><li>Education: Information about programs, housing, orientation, etc. </li></ul><ul><li>Announcements: Scholarships, info sessions, photo contests </li></ul><ul><li>Soft promotion </li></ul><ul><li>Building community </li></ul><ul><li>Feedback </li></ul>
    7. 7. “ Oh My Blog!” What to Avoid <ul><li>Successful business blogs have the kind of atmosphere you'd want in a networking event. They're opportunities for you to talk about your product and your industry, but also to listen and interact. </li></ul><ul><li>Reasons Blogs Fail: </li></ul><ul><li>Authors insist on moderating comments before publishing them. </li></ul><ul><li>Authors don't allow commenters to identify themselves with a url. </li></ul><ul><li>Authors don't respond to comments or participate in discussions </li></ul><ul><ul><li>taking place in the comments. </li></ul></ul><ul><li>Authors don't learn from or listen to commenters. </li></ul><ul><li> (Hubspot.com) </li></ul>
    8. 8. Facebook/Myspace: Some Examples <ul><li>Education- Program info, housing, orientation, etc </li></ul><ul><li>Announcements </li></ul><ul><li>Build Community </li></ul><ul><li>Targeted Advertising (paid) </li></ul><ul><li>Photo Sharing </li></ul>
    9. 9. YouTube: Some Examples <ul><li>Education- program, housing info </li></ul><ul><li>Photo/Video contests </li></ul><ul><li>Destination information </li></ul>
    10. 10. Twitter: Some Examples <ul><li>Education- program/housing info </li></ul><ul><li>Customer Service- Comcast, Dell </li></ul><ul><li>Emergencies </li></ul><ul><li>Breaking News </li></ul>
    11. 11. Linkedin: Some Examples <ul><li>Education - info about programs, housing, orientation </li></ul><ul><li>Professional networking </li></ul><ul><li>Internships - link students to possible placement supervisors </li></ul>
    12. 12. Instant Messaging/ Chat <ul><li>Customer Service </li></ul><ul><li>Emergencies </li></ul><ul><li>Group Chats (orientation, info sessions) </li></ul>
    13. 13. Example: Abroad101 <ul><li>Focus Groups </li></ul><ul><ul><li>Students: Communicating online is like second nature to an increasingly tech-savvy generation </li></ul></ul><ul><ul><li>Parents: Safety, “Helicopter Parents” and the importance of inter-communication </li></ul></ul><ul><ul><li>Universities & Program Providers: Paper evaluations are inefficient, straggling student evaluation completion rates, difficult to gauge fit of programs that no students have previously attended </li></ul></ul><ul><ul><li>Interactivity + User-Generated Feedback = Web 2.0 Solution </li></ul></ul>
    14. 14. Why use Social Media? Convincing yourself and the ‘powers-that-be.’ <ul><li>Survey of 95 people on SECUSS-L listserv. </li></ul><ul><li>Results </li></ul><ul><li>30% of surveyed study abroad administrators were using web 2.0/social media </li></ul><ul><ul><li>Why not? “Don’t know what they are/too time consuming” </li></ul></ul><ul><li>20% use instant messaging to communicate with students and colleagues </li></ul><ul><li>30% have students blogging from abroad </li></ul><ul><ul><li>Why not? “Not sure how to set up and lack of man power” </li></ul></ul><ul><li>14% use Google Docs </li></ul><ul><ul><li>Why not? “Don’t know what it is/lack of training” </li></ul></ul>
    15. 15. The Marketing Power of Web 2.0 Hubspot.com
    16. 16. Group Scenarios <ul><ul><ul><li>1. You have a new study abroad program or new degree program. Which social media services could you use to get the word and how? </li></ul></ul></ul><ul><ul><ul><li>2. You process/sign I-20s and need to alert your international students that you will be away the week before winter break. </li></ul></ul></ul><ul><ul><ul><li>3. An emergency situation requires that you contact all 100+ students on your program in London. Phone lines are overloaded, so calling each student isn't effective. </li></ul></ul></ul><ul><li>4. A helicopter parent of a prospective or current student wants to know what types of activities are available with regards to program orientation and student activities once the program starts. Where can they find more information than what's on your website? </li></ul><ul><li>5. Your Dean of International Programs needs to discuss a sensitive student situation with you, the student advisor from your partner school in Brazil and a Brazilian student. The Dean is in Japan and you are in the US. The Brazilian student is in quarantine at a local hospital and only has access to a landline. You are a small school, your phone system is ancient and can barely handle person to person calls. </li></ul><ul><li>6. You are planning a pre-departure meeting for students, and you have one week to collect testimonials and media from students who are currently abroad to provide up-to date information to prospective students. </li></ul>
    17. 17. 3 Concluding Helpful Hints… <ul><li>Utilize social media to complement real world networking </li></ul><ul><li>Ask students to share their knowledge with you & each other </li></ul><ul><li>Have fun & make it your own! </li></ul><ul><li>Don’t be afraid of it </li></ul><ul><li>Start by following interests </li></ul><ul><li>Advertise your presence </li></ul>
    18. 18. Questions? <ul><li>Please leave your business cards! </li></ul><ul><li>Resources will be posted online at: www.academic-solutions.com </li></ul><ul><li>THANK YOU! </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×