Your alumni graduated years ago and no longer visit your University's website. So how do you keep them engaged, and how have new technologies such as social media and mobile devices changed your alumni communications? This session will demonstrate how data analysis has driven changes to online communications within the Victoria University Alumni Relations program, based in Melbourne, Australia. It will explore in detail an Alumni Relations campaign utilising online resources, managing online engagement with other departments in a University, finding lost and successful Alumni, and issues communicating with international Alumni. Presented at Eduweb, Boston, July 2013.