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Seasoning your brand of food or wine

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What do you get when you combine a love of words with a love of food or wine? A visual essay of brands and the stories they tell about their products.

What do you get when you combine a love of words with a love of food or wine? A visual essay of brands and the stories they tell about their products.

Published in Business , News & Politics
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  • 1. Seasoning Your Brand of Food or Wine Penny McKinlay Communications Consultant
  • 2. Classic?
  • 3. Informative?
  • 4. Artistic?
  • 5. Fun?
  • 6. Or over the top?
  • 7. “Your brand is the genuine ‘personality’ of your company. Rodger Roeser, President, Eisen Management Group: “A Practical Guide to Branding,” Karen E. Klein, Bloomberg Business, June 9, 2008 (http://www.businessweek.com/smallbiz/content/jun2008/sb2008069_694225.htm) “It's what your customers think of you and say about you when they've left your company."
  • 8. Although it is ultimately your customers who will articulate your brand . . . you are responsible for molding it.
  • 9. Words + Visuals = Powerful
  • 10. Moon Curser Vineyards, Osoyoos, celebrates the city’s past when miners would smuggle their gold across the border under cover of night. The moon was not their friend.
  • 11. “… the adventures of three ritzy dolls dancing their way to Tin Pin Alley …. Viognier, a blonde, is fresh, sassy and slender, Chenin Blanc, a redhead, is juicy, fun and voluptuous, and Chardonnay, a brunette, is luscious complex and elegant.”
  • 12. Is your brand memorable?
  • 13. “In a busy marketplace, not standing out is the same as being invisible.” Seth Godin, In Praise of the Purple Cow, FastCompany
  • 14. Penny McKinlay Communications Consultant Saskatoon, Saskatchewan mckinlaypenny@gmail.com