About Penn Schoen Berland (PSB), a member of Young & Rubicam Brands and of the WPP Group, is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients.
Founded in 1975, we bring together lessons from the campaign trail and the boardroom to create innovative strategies to handle complex situations. Our powerful hybrid model combines both political and corporate research, recognizing that the strategies used to effect change in one area can be innovative and effective in the other. We call this Winning Knowledge™.
In the political arena, PSB has thirty years of experience winning competitive ele