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Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
Introduction of WeChat
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Introduction of WeChat

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This is a presentation created in September, 2012.

This is a presentation created in September, 2012.

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  • 1. WE ChatPresented by: Bingo, Chelsea, Judy
  • 2. Content• 1. Overview• 2. Features• 3. Business Use• 4. Summary
  • 3. Content• 1. Overview• 2. Features• 3. Business Use• 4. Summary
  • 4. 1. Overview--What’s Wechat?
  • 5. Content• 1. Overview• 2. Features• 3. Business Use• 4. Summary
  • 6. 2. Features—How WeChat works?
  • 7. Feature: Make FriendsLook Around – Find Nearby WeChat UsersSource: wechatapp.comhttp://www.google.com.hk/imgres?hl=en&newwindow=1&safe=active&client=aff-cs-360se&hs=
  • 8. Feature: Make FriendsShake – Shake TogetherSource:http://wechatapp.com
  • 9. Simple Behavior/MotionCuriositySurprise You!Feature: Make FriendsShake – Shake Together
  • 10. Drift Bottle – Pick up people’s messageSatisfy the needs for• Talking• Listening• SharingSource:http://wechatapp.comFeature: Make Friends
  • 11. Source: wechatapp.comFeature: Make Friends
  • 12. • Text• Voice• Location• Picture• VideoFeature: Connect with Friends
  • 13. MOMENTS – share with all your friendsSource: wechatapp.comFeature: Share with Friends
  • 14. Feature: Share with Friends
  • 15. Content• 1. Overview• 2. Features• 3. Business Use• 4. Summary
  • 16. 3. Business Usage- Why use WeChat? A new platform for Networking Always have a backup Space is no longer a limitation Digital Marketing Purpose CSR campaign
  • 17. • Exchange contact informationvia QR Code and name card• Leverage “Look around” tobroadcast information to targetaudienceA New Platform for Networking
  • 18.  Contact Backup Plug-in Upload address book toserver to sync updates. Download to your secondor the new smart phone viaWeChat account.Always have a backup
  • 19. • Broadcasting message-bcc• Video Call for Interviewpurpose (compares to Skype)• Call a WeChat meetingSpace is no longer a limitation
  • 20. Use group chat for meeting at Any time, Anywhere• Easy to initiate• No interruption• No message missingSpace is no longer a limitation
  • 21. Global brands actually usingWeChat for marketing…Referenceshttp://qranywhere.blogspot.com/2012/01/starbucks-qr-code-lets-customers-vote.html
  • 22. 1. Starbucks and its customized QR codePicture from: techinasia.com Scan QR code Add Starbucks ascontact Receive updates andoffers
  • 23.  A “sports-brand subscription platform”Picture from: Adquan.com2. Nike China’s Wechat marketing campaign
  • 24. • Interactive campaign whilehighlighting different sightsalong the famed Americanhighway.• Send inclement weathervia WeChatPic Fromhttp://qranywhere.blogspot.com/2012/01/starbucks-qr-code-lets-customers-vote.html3. Cadillac’s “Discover Route 66″ campaign
  • 25.  China Merchant Bank“Drift Bottles of Love” Charity CampaigReferenceshttp://qranywhere.blogspot.com/2012/01/starbucks-qr-code-lets-customers-vote.html4. Also good for CSR Activities…
  • 26. Content• 1. Overview• 2. Features• 3. Business Usage• 4. Summary
  • 27. 4. Summary• User-Friendly• Privacy by Design• Information Filter
  • 28. 4. Summary• User-Friendly• Privacy by Design• Information Filter
  • 29. 4. Summary• User-Friendly• Privacy by Design• Information Filter
  • 30. Thank you for watching!Q &A
  • 31. Resource Links:Shall Wechat?http://www.symbio.com/techblog/?p=542Wechat appshttp://www.wechatapp.com/cgi-bin/readtemplate?uin=&stype=&promote=&fr=www.wechatapp.com&lang=en&ADTAG=&t=wechat_features#mainDesign Concept in Wechat(ForbesChina Magazine)http://www.forbeschina.com/review/201207/0018728.shtmlFor Luxury Brands In China, WeChat Is The Place To Behttp://www.jingdaily.com/for-luxury-brands-in-china-wechat-is-the-place-to-be/20706/Why WeChat is a Chinese Mobile Game Changer for Tencenthttp://technode.com/2012/07/16/why-wechat-is-a-chinese-mobile-game-changer-for-tencent/Wechat on PChttps://wx.qq.com

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