Blogging Your             Way Up The               Ladderwww.PeggyDuncan.com
Agenda    Why a Blog      Benefits  Getting Started Creating Content     2   Building Traffic    Monetizing    Finding Tim...
Why a Blog     Benefits  Getting StartedWHY A BLOG? Creating Content       3      Traffic    Monetizing   Finding Time  ww...
Purpose         Initial Focus  Build Email List Add opinions and tips to other sites.        Later Added Make comments to ...
Build Email List                              Offer                            Freebies                             In exc...
Ezine vs. Webzine                      If You Send an                     Email Newsletter,                        How Wil...
Blog vs. Webzine    My BlogSUITEMinute.com                              7    Serve the Same Purpose        www.PeggyDuncan...
Blog OVER Webzine Greater        Flexible       But what Format         Writing Options       Schedule                    ...
Real Simple SyndicationRSS Newsfeed= Information Overload                                  9      Just Didn’t Cut It for M...
Email Newsletter                     Stay                  Connected                   Via Email                   Provide...
Why a Blog    Benefits Getting StartedBENEFITSCreating Content      11     Traffic   Monetizing  Finding Timewww.PeggyDunc...
Benefits of Blogging                            Boosts    Builds      Reaches  SEO       Your         the              ...
For SEO     Page 1  Fresh            Content                 Easy for   13                 Search                 Enginesw...
Right Words. Right Place.  Add opinions and          Headline  tips to other sites.           Body  Make comments to      ...
Builds Your Brand                                       15    Google                           GoogleGoogle“Credible Endor...
Clients Find You                                           16Blog Post          Google         Client            www.Peggy...
Writers Find You                        17  www.PeggyDuncan.com
Producers Find You                         18   www.PeggyDuncan.com
More Buzz                      19www.PeggyDuncan.com
Reach the Masses                         20The World Can Find You   www.PeggyDuncan.com
Guest BloggerBuild PageRankPopularsites link to                     21yours.            www.PeggyDuncan.com
Why a Blog       Benefits    Getting StartedGETTING STARTED   Creating Content       22        Traffic      Monetizing    ...
You Can Do This!          Update My Site!                              23   Learn to Do It Yourself! www.PeggyDuncan.com
Platforms               .com                      24     Wordpress.com     vs.     Wordpress.orgwww.PeggyDuncan.com
Blog/Domain Name                 SuiteMinute.com                 SweetMinute.com                                   25  Can...
Why a Blog        Benefits     Getting StartedCREATING CONTENT    Creating Content       26         Traffic       Monetizi...
Optimize Site Text   Match KeywordsAdd opinions and    (Target Audience, Subject)tips to otherPeople   Write for sites.Mak...
Listen-Learn-Comment-Engage                        Google Alerts                      “Peggy Duncan” Atlanta              ...
Start Writing    Promote What You Know      What You Talk About    Client Problems/SolutionsStudies/Survey Results, Whitep...
Solve Their Problems• Which Files Should You Back Up and How• Create a Twitter Background Using PowerPoint                ...
Make Posts Sizzle            “Get Organized and              Create More Time”                                  31        ...
Why a Blog        Benefits     Getting StartedBUILDING TRAFFIC    Creating Content      32         Traffic       Monetizin...
Add URL                      33www.PeggyDuncan.com
Register Your Blog              Technorati.com              Blog search engine.              Tracks links to blog.        ...
Promote Everywhere                         35   www.PeggyDuncan.com
InteractAdd opinions and tips to other sites.    Add opinions and Asktips to other on your posts.     for comments sites. ...
Plugins    Feedjit Who’s Reading?                                    37                 Sharethis            Make It Easy ...
Keep Them There                        LinkWithin                          Plugin                                     38  ...
Social Media Links                         39www.LinkedIn.com   www.PeggyDuncan.com
Facebook                                          40My Notes                           Add this app           www.PeggyDun...
AutoTweet New Posts                                                41Or             Tweets new posts to @peggyduncan      ...
My Blog TV Channel                                       42 www.SUITEMinute.com (SuiteTV)Technology by Viddler.com (a Vidg...
Why a Blog     Benefits  Getting StartedMONETIZING Creating Content       43      Traffic    Monetizing   Finding Time  ww...
Promote Your Stuff                        I promote my                        own stuff                        instead of ...
Why a Blog     Benefits  Getting StartedFINDING TIME  Creating Content      45      Traffic    Monetizing   Finding Time  ...
PublishingAdd opinions and    Turn Off the TVtips to Off thesites.   Get other PhoneMakeStart Writing to        comments  ...
Manage Everything                        47 www.PostLing.com    Free - $25/month  www.PeggyDuncan.com
Create More Time                      48Turn Off the TVGet Off the Phonewww.PeggyDuncan.com
Continue Learning     One-Day WordPress Workshop        Create Your Blogsite        February 16 & 25, 2011           March...
Advanced PowerPoint     One-Day PowerPoint Workshop           Most Thursdays                                          50ww...
Outlook Webinar Manage Your Time and Email          With Outlook 2007         Mondays 1-3PM EST                           ...
Continue Learning             BUY TODAY                                        52                         $15      $10$25 ...
Let’s ConnectPeggy DuncanPersonal Productivity Expertwww.DigitalBreakThroughs.comwww.SuiteMinute.com – My Award Winning Bl...
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Blogging Your Way Up the Google Ladder with Peggy Duncan

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You might think blogging is a waste of time. Peggy Duncan shares how promoting what you know can land you on the first page of Google's organic search results

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Blogging Your Way Up the Google Ladder with Peggy Duncan

  1. 1. Blogging Your Way Up The Ladderwww.PeggyDuncan.com
  2. 2. Agenda Why a Blog Benefits Getting Started Creating Content 2 Building Traffic Monetizing Finding Timewww.PeggyDuncan.com
  3. 3. Why a Blog Benefits Getting StartedWHY A BLOG? Creating Content 3 Traffic Monetizing Finding Time www.PeggyDuncan.com
  4. 4. Purpose Initial Focus Build Email List Add opinions and tips to other sites. Later Added Make comments to SEO 4 journalists also. (Search Engine Optimization)Deliver Value. Get Business. Don’t Waste Their Time. www.PeggyDuncan.com
  5. 5. Build Email List Offer Freebies In exchange for their email address. 5PeggyDuncan.com/subscribe.asp www.PeggyDuncan.com
  6. 6. Ezine vs. Webzine If You Send an Email Newsletter, How Will the World Know? 6 Webzine Won Monthly WebzineDecember 2000-2006 www.PeggyDuncan.com
  7. 7. Blog vs. Webzine My BlogSUITEMinute.com 7 Serve the Same Purpose www.PeggyDuncan.com
  8. 8. Blog OVER Webzine Greater Flexible But what Format Writing Options Schedule about my email list? 8The World Interactive Still Finds www.PeggyDuncan.com
  9. 9. Real Simple SyndicationRSS Newsfeed= Information Overload 9 Just Didn’t Cut It for Me www.PeggyDuncan.com
  10. 10. Email Newsletter Stay Connected Via Email Provides Online Presence 10 Links to Blog Posts Inside Blog Won www.PeggyDuncan.com
  11. 11. Why a Blog Benefits Getting StartedBENEFITSCreating Content 11 Traffic Monetizing Finding Timewww.PeggyDuncan.com
  12. 12. Benefits of Blogging    Boosts Builds Reaches SEO Your the 12Rankings Brand Masses Building Credibility Building Loyalty Growing Sales www.PeggyDuncan.com
  13. 13. For SEO Page 1 Fresh Content Easy for 13 Search Engineswww.PeggyDuncan.com
  14. 14. Right Words. Right Place. Add opinions and Headline tips to other sites. Body Make comments to Tags 14 journalists also. Description Hyperlinks Graphics www.PeggyDuncan.com
  15. 15. Builds Your Brand 15 Google GoogleGoogle“Credible Endorsements of Expertise” www.PeggyDuncan.com
  16. 16. Clients Find You 16Blog Post Google Client www.PeggyDuncan.com
  17. 17. Writers Find You 17 www.PeggyDuncan.com
  18. 18. Producers Find You 18 www.PeggyDuncan.com
  19. 19. More Buzz 19www.PeggyDuncan.com
  20. 20. Reach the Masses 20The World Can Find You www.PeggyDuncan.com
  21. 21. Guest BloggerBuild PageRankPopularsites link to 21yours. www.PeggyDuncan.com
  22. 22. Why a Blog Benefits Getting StartedGETTING STARTED Creating Content 22 Traffic Monetizing Finding Time www.PeggyDuncan.com
  23. 23. You Can Do This! Update My Site! 23 Learn to Do It Yourself! www.PeggyDuncan.com
  24. 24. Platforms .com 24 Wordpress.com vs. Wordpress.orgwww.PeggyDuncan.com
  25. 25. Blog/Domain Name SuiteMinute.com SweetMinute.com 25 Can They Spell It?Can They Remember It? www.PeggyDuncan.com
  26. 26. Why a Blog Benefits Getting StartedCREATING CONTENT Creating Content 26 Traffic Monetizing Finding Time www.PeggyDuncan.com
  27. 27. Optimize Site Text Match KeywordsAdd opinions and (Target Audience, Subject)tips to otherPeople Write for sites.Make comments to First Person 27journalists also.Check the Big Dogs www.PeggyDuncan.com
  28. 28. Listen-Learn-Comment-Engage Google Alerts “Peggy Duncan” Atlanta “personal productivity expert” “email overload” www.Google.com/alerts 28Gathers relatedconversations www.PeggyDuncan.com
  29. 29. Start Writing Promote What You Know What You Talk About Client Problems/SolutionsStudies/Survey Results, Whitepaper Video Demos, Interviews 29 Client Highlights Add Links - Add Video www.PeggyDuncan.com
  30. 30. Solve Their Problems• Which Files Should You Back Up and How• Create a Twitter Background Using PowerPoint 30• 15 Ways to Cure Email Addiction• Get Organized and Create More Time• Going Digital and Dumping that Paper Calendar KISS www.PeggyDuncan.com
  31. 31. Make Posts Sizzle “Get Organized and Create More Time” 31 “Create a Twitter Background Using PowerPoint”www.PeggyDuncan.com
  32. 32. Why a Blog Benefits Getting StartedBUILDING TRAFFIC Creating Content 32 Traffic Monetizing Finding Time www.PeggyDuncan.com
  33. 33. Add URL 33www.PeggyDuncan.com
  34. 34. Register Your Blog Technorati.com Blog search engine. Tracks links to blog. BlogCatalog.com Blog directory 34 Google.com/AddURL BlogBurst.com Syndicates your blog www.PeggyDuncan.com
  35. 35. Promote Everywhere 35 www.PeggyDuncan.com
  36. 36. InteractAdd opinions and tips to other sites. Add opinions and Asktips to other on your posts. for comments sites. Make comments to Comment on comments. 36 journalists also. Build Relationships www.PeggyDuncan.com
  37. 37. Plugins Feedjit Who’s Reading? 37 Sharethis Make It Easy to Sharewww.PeggyDuncan.com
  38. 38. Keep Them There LinkWithin Plugin 38 www.PeggyDuncan.com
  39. 39. Social Media Links 39www.LinkedIn.com www.PeggyDuncan.com
  40. 40. Facebook 40My Notes Add this app www.PeggyDuncan.com
  41. 41. AutoTweet New Posts 41Or Tweets new posts to @peggyduncan @digitalbreaks www.PeggyDuncan.com
  42. 42. My Blog TV Channel 42 www.SUITEMinute.com (SuiteTV)Technology by Viddler.com (a Vidget) www.PeggyDuncan.com
  43. 43. Why a Blog Benefits Getting StartedMONETIZING Creating Content 43 Traffic Monetizing Finding Time www.PeggyDuncan.com
  44. 44. Promote Your Stuff I promote my own stuff instead of Google ads. 44 www.PeggyDuncan.com
  45. 45. Why a Blog Benefits Getting StartedFINDING TIME Creating Content 45 Traffic Monetizing Finding Time www.PeggyDuncan.com
  46. 46. PublishingAdd opinions and Turn Off the TVtips to Off thesites. Get other PhoneMakeStart Writing to comments 46journalists Often? How also. Can’t Write? www.PeggyDuncan.com
  47. 47. Manage Everything 47 www.PostLing.com Free - $25/month www.PeggyDuncan.com
  48. 48. Create More Time 48Turn Off the TVGet Off the Phonewww.PeggyDuncan.com
  49. 49. Continue Learning One-Day WordPress Workshop Create Your Blogsite February 16 & 25, 2011 March 25, 2011 49www.DigitalBreakThroughs.com Visit Website for In-Depth Training www.PeggyDuncan.com
  50. 50. Advanced PowerPoint One-Day PowerPoint Workshop Most Thursdays 50www.DigitalBreakThroughs.com Visit Website for In-Depth Training www.PeggyDuncan.com
  51. 51. Outlook Webinar Manage Your Time and Email With Outlook 2007 Mondays 1-3PM EST 51www.DigitalBreakThroughs.com Visit Website for In-Depth Training www.PeggyDuncan.com
  52. 52. Continue Learning BUY TODAY 52 $15 $10$25 $25 SPECIAL $68.00 for a Set Save $10 www.PeggyDuncan.com
  53. 53. Let’s ConnectPeggy DuncanPersonal Productivity Expertwww.DigitalBreakThroughs.comwww.SuiteMinute.com – My Award Winning Blog 53 @peggyduncan, @digitalbreaks www.PeggyDuncan.com

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