Stories have been in our culture since men first drew pictures of Wooly Mammoth hunts on cave walls with charcoal from the fire pit. We're still drawn to stories and storytellers today but the ability to reach hundreds, thousands, or even millions of people with visuals in the form of viral videos, GIFs, or memes. Peg Fitzpatrick, co-author of The Art of Social Media presented this keynote at BarkWorld. links to all resources here: http://pegfitzpatrick.com/visual-storytelling/

1. Peg Fitzpatrick
Co-author The Art of Social Media

2. Peg Fitzpatrick
Co-author The Art of Social Media

3. The Art of Visual Storytelling isn’t
newBut it is changing as our world moves into the
digital age.
We share our stories
for the following
reasons:
• To be entertaining
• To define ourselves
• To grow relationships
• Self-fulfillment
• It’s also BIG business
now!
From The Psychology of Sharing by the NYT

4. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.

5. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.

6. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.

7. Why use storytelling?
Will this help more people find you?

8. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.

9. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.

10. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.

11. The Art of Visual Storytelling isn’t
newIt’s just changing as our world moves into the digital age.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Cras ullamcorper nisi quis gravida elementum.
Suspendisse in lorem velit. Aliquam vulputate nec
turpis at hendrerit. Etiam nibh felis, ullamcorper non
hendrerit a, cursus ut nisl. Aenean pulvinar tincidunt
condimentum. Proin suscipit dui elementum, sodales
urna nec, iaculis mauris. Nam non lorem sed urna
lacinia sagittis a imperdiet metus. Proin gravida
tempus luctus. Suspendisse id felis id justo faucibus
blandit. Phasellus non sem vitae sapien lobortis
luctus vitae et quam.

12. Evoke emotions
Each piece of your story should inspire an emotional response

13. Happy
@r-ose on Instagram
Emotions for your stories

14. Funny
@SuperHiroCat on Instagram
Emotions for your story

15. Inspiring
@Oskar_the_blind_cat on Instagram
Emotions for your story

16. Awww…..
Come on, who can resist the cuteness? @buddyboowaggytails
Emotions for your story

17. Stories to tell
It’s hard to come up with ideas on the daily

18. Fun facts
Daily stories to tell

19. Day in the life
Daily stories to tell

20. Crash that trend
Daily stories to tell

21. Grab the holiday spirit
Daily stories to tell

22. Visual story strategy
Your photos and text need to match

23. Peg Fitzpatrick
Co-author The Art of Social Media

24. Peg Fitzpatrick
Co-author The Art of Social Media

25. Peg Fitzpatrick
Co-author The Art of Social Media

26. Peg Fitzpatrick
Co-author The Art of Social Media

27. Peg Fitzpatrick
Co-author The Art of Social Media

28. Peg Fitzpatrick
Co-author The Art of Social Media

29. Peg Fitzpatrick
Co-author The Art of Social Media

30. Peg Fitzpatrick
Co-author The Art of Social Media

31. Peg Fitzpatrick
Co-author The Art of Social Media

32. Creating powerful visuals
Tools and apps to make it happen

33. Camera Awesome
• Use a grid to take photos
• Golden ratio setting in Camera
Awesome app by SmugMug
• Never sacrifice quality
Camera Awesome app for iOS and Android
Creating powerful visuals

34. VSCO
• Use filter presets
• Great tutorials on YouTube
• Creates cohesive visual story
VSCO app for iOS and Android
Creating powerful visuals

35. Adobe Spark
• Animate your posts
• Free photos in app
• Use the same template and
remix to create brand graphics
Spark app for iOS and Android
*Disclosure I work with Adobe as a brand ambassador
Creating powerful visuals

36. Ezy Watermark
• Add a watermark
• Creates branded content
• People can’t steal your photos
as easily
• Bulk upload
• Also a video watermark app
Ezy Watermark app for iOS and Android
Creating powerful visuals

37. RECAP: The Art of Visual
Storytelling
Let your personality and style guide
your activities.
• Be prolific
• Be consistent
• Stay on brand
• Be organized
• Have fun!

38. THANK YOU!
Find me @PegFitzpatrick
PegFitzpatrick.com