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The 3rd Age of Social is here. Are you ready? Social networks are evolving technologically, culturally and rapidly. It is no longer enough to simply count follower numbers: brands must understand the concepts of trust and influence and engage with their community as human beings. The first Slideshare in the series looks at the mind-set that marketers need to adopt in the new age of social. Are you just using Twitter as a channel to advertise to people or are you creating meaningful, lasting relationships with the influencers who will become valued users and advocates to truly enhance your brand?