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Brainstorming rules
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Brainstorming rules

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  • 1. WHY BRAINSTORMING ?
  • 2. INITIAL IDEA SOLUTION YOUR DOMAIN MOVE FROM CONCEPTS TO SOLUTIONSUnderstand your context Iterate the solution to aand an opportunity area level that can add value within it to your project domain
  • 3. INITIAL IDEA BRAINSTORMING SOLUTION YOUR DOMAIN GENERATE VALUES MOVE FROM CONCEPTS THROUGH IDEAS TO SOLUTIONSUnderstand your context Explore different Iterate the solution to aand an opportunity area opportunities and level that can add value within it directions to your project domain
  • 4. BRAINSTORMING IS A TOOLFOR CREATIVE THINKING
  • 5. BEFORE YOU START…
  • 6. CREATE A DESIGN QUESTIONTO DRIVE YOUR SESSIONHOW MIGHT WE … ?
  • 7. A GOOD DESIGN QUESTION IS..1.  FRAMED IN AN OPTIMISTIC TONE2.  NOT TOO BIG OR BROAD3.  NOT TOO SPECIFIC4.  FRAMED TO INSPIRE A LOT OF IDEAS
  • 8. SHOW SOMETHING OF THECONTEXT TO INSPIRE THE TEAMEx.: Context: Cooking together with friends at public spaces. Design question: How might we create a new experience of cooking together with friends at public spaces?
  • 9. THEBRAINSTORMINGRULES
  • 10. 1. NOT MORETHAN 30MIN EACHSESSION
  • 11. 2. DEFERJUDGMENTTurn off your critical filters. Judgment is notwhat we are looking for at this moment.
  • 12. No “Buts”
  • 13. 3. ENCOURAGEWILD IDEASEven when it is hard to be implemented awild idea can be a good inspiration forpossible ideas
  • 14. 4. BUILD ON IDEASOF OTHERSIt is a group session. Don’t be afraid of proposingsomething more to the other ideas.
  • 15. Yes, and…
  • 16. 6. STAY FOCUSEDON THE TOPICRemember our design question. Its what keepsus focused on the problem
  • 17. 7. ONE CONVERSATONAT TIME
  • 18. 8. BE VISUALIt is not about making a masterpiece. It’sabout communicating your idea in a way thatyour team members can understand it.
  • 19. 9. GO FOR QUANTITYDon’t hold your ideas. Share as many as possible
  • 20. Let’s start!