HOW TO TRANSFORM FACEBOOKINTO SALES CHANNEL?Olivier de DeckerJeudi 25 avril 2013 de 14:00 à 17:00
AGENDA•  FACEBOOK BENEFITS•  SOCIAL MOOV TOOL•  BUSINESS CASESCopyright 2013 Be Connect . All Rights Reserved
CONNECT USERS ON MULTIPLE DEVICESCopyright 2013 Be Connect . All Rights Reserved
CONNECT TO FRIENDS OF FANS ANDCAPITALIZE ON THEIR WORD OF MOUTHCopyright 2013 Be Connect . All Rights Reserved
REACH THE RIGHT PEOPLECopyright 2013 Be Connect . All Rights Reserved
GENERATE HIGHER BRAND RESONANCETHAN OTHER ONLINE MEDIACopyright 2013 Be Connect . All Rights Reserved
START WITH YOUR OBJECIVESCopyright 2013 Be Connect . All Rights ReservedSOCIALIS NOTAN OBJECTIVE
FACEBOOK ADS : 2 DESTINATIONSCopyright 2013 Be Connect . All Rights Reserved
A VARIETY OF AD PLACEMENTSCopyright 2013 Be Connect . All Rights Reserved
FACEBOOK ADS NEW INNOVATIONSCopyright 2013 Be Connect . All Rights Reserved
FACEBOOK ADS NEW INNOVATIONSCopyright 2013 Be Connect . All Rights ReservedCONTROL THE ROI OF YOUR CAMPAIGNS
AGENDA•  FACEBOOK BENEFITS•  SOCIAL MOOV TOOL•  BUSINESS CASESCopyright 2013 Be Connect . All Rights Reserved
FACEBOOK ADVERTISINGCopyright 2013 Be Connect . All Rights Reserved
Copyright 2013 Be Connect . All Rights ReservedBULK CREATION1 TITLE X 2 BODY X 5 PICS è 10 ADS
2 genders (with pivot) x 4 interests x 7 ages rangesè 56 targets10 ads x 56 targets è 560 Ads in 2 minutesGENERATE 560 A...
MONITOR IN REAL TIMEBest performing target !0.28 € CPF !Worst performingcampaign(still in the objectives)Cost per fan(targ...
IDENTIFY MOST PERFORMING ADSBest converting pictureWorst converting pictureCopyright 2013 Be Connect . All Rights Reserved
Poor conversionrate (20%)High conversionrate (30%)ANALYSE CONVERSION BY AGECopyright 2013 Be Connect . All Rights Reserved
AGENDA•  FACEBOOK BENEFITS•  SOCIAL MOOV TOOL•  BUSINESS CASES•  How to transform Facebook as a sales channelsCopyright 20...
SHOWROOM PRIVE FAN PAGECopyright 2013 Be Connect . All Rights Reserved
CAMPAIGN OVERVIEWCopyright 2013 Be Connect. All Rights ReservedFacebook	  App	  Facebook	  Ads	   Website	  ADS REDIRECT D...
SHOWROOM PRIVE APP FLOWCopyright 2013 Be Connect . All Rights Reserved
o  Geo-targeting: FR, SPAIN, ITo  Gender: Femaleo  Age : 25/45 years oldo  Clusters : online shoppers,luxury, Discount⇒ Cr...
ADS FORMAT OVERVIEWADS REDIRECT DIRECTLY TO REGISTRATION APPCopyright 2013 Be Connect . All Rights ReservedStandard ASU Sp...
CAMPAIGN OVERVIEW1 CLICK REGISTRATIONTHANKS TO PERMISSIONViralité par parrainageBECOME A FAN TOACCESS SALESFRIEND SPONSORS...
CAMPAIGN OVERVIEWViralité par parrainageGENERATE TRAFFICON WEBSITEUSE NOTIFICATIONTO PUSH SALESSOCIAL SHARINGEFFECT1 click...
RESULTSViralité par parrainage1.1 Billion impressions70 000Fans>100 000 NewmembersCopyright 2013 Be Connect . All Rights R...
RESULTSViralité par parrainage-50% ontheacquisitioncostwithApp+30% onthe conversionrateGlogalacquisitioncostcutby4Copyrigh...
RESULTSFansare40%More likelytobecomecustomersMore CONTACTS (Fans, emails)=More CLIENTS=More SALESCopyright 2013 Be Connect...
Olivier de Deckerolivier@be-connect.eu+32 477 58 44 61THANK YOU
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How transform Facebook into sales channel ?

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Conférence ecommerce.be yes you can le 25 avril 2013 ! Présa de Olivier de Decker.

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How transform Facebook into sales channel ?

  1. 1. HOW TO TRANSFORM FACEBOOKINTO SALES CHANNEL?Olivier de DeckerJeudi 25 avril 2013 de 14:00 à 17:00
  2. 2. AGENDA•  FACEBOOK BENEFITS•  SOCIAL MOOV TOOL•  BUSINESS CASESCopyright 2013 Be Connect . All Rights Reserved
  3. 3. CONNECT USERS ON MULTIPLE DEVICESCopyright 2013 Be Connect . All Rights Reserved
  4. 4. CONNECT TO FRIENDS OF FANS ANDCAPITALIZE ON THEIR WORD OF MOUTHCopyright 2013 Be Connect . All Rights Reserved
  5. 5. REACH THE RIGHT PEOPLECopyright 2013 Be Connect . All Rights Reserved
  6. 6. GENERATE HIGHER BRAND RESONANCETHAN OTHER ONLINE MEDIACopyright 2013 Be Connect . All Rights Reserved
  7. 7. START WITH YOUR OBJECIVESCopyright 2013 Be Connect . All Rights ReservedSOCIALIS NOTAN OBJECTIVE
  8. 8. FACEBOOK ADS : 2 DESTINATIONSCopyright 2013 Be Connect . All Rights Reserved
  9. 9. A VARIETY OF AD PLACEMENTSCopyright 2013 Be Connect . All Rights Reserved
  10. 10. FACEBOOK ADS NEW INNOVATIONSCopyright 2013 Be Connect . All Rights Reserved
  11. 11. FACEBOOK ADS NEW INNOVATIONSCopyright 2013 Be Connect . All Rights ReservedCONTROL THE ROI OF YOUR CAMPAIGNS
  12. 12. AGENDA•  FACEBOOK BENEFITS•  SOCIAL MOOV TOOL•  BUSINESS CASESCopyright 2013 Be Connect . All Rights Reserved
  13. 13. FACEBOOK ADVERTISINGCopyright 2013 Be Connect . All Rights Reserved
  14. 14. Copyright 2013 Be Connect . All Rights ReservedBULK CREATION1 TITLE X 2 BODY X 5 PICS è 10 ADS
  15. 15. 2 genders (with pivot) x 4 interests x 7 ages rangesè 56 targets10 ads x 56 targets è 560 Ads in 2 minutesGENERATE 560 ADS IN 2 MINUTESCopyright 2013 Be Connect . All Rights Reserved
  16. 16. MONITOR IN REAL TIMEBest performing target !0.28 € CPF !Worst performingcampaign(still in the objectives)Cost per fan(target was 1€)Copyright 2013 Be Connect . All Rights Reserved
  17. 17. IDENTIFY MOST PERFORMING ADSBest converting pictureWorst converting pictureCopyright 2013 Be Connect . All Rights Reserved
  18. 18. Poor conversionrate (20%)High conversionrate (30%)ANALYSE CONVERSION BY AGECopyright 2013 Be Connect . All Rights Reserved
  19. 19. AGENDA•  FACEBOOK BENEFITS•  SOCIAL MOOV TOOL•  BUSINESS CASES•  How to transform Facebook as a sales channelsCopyright 2013 Be Connect . All Rights Reserved
  20. 20. SHOWROOM PRIVE FAN PAGECopyright 2013 Be Connect . All Rights Reserved
  21. 21. CAMPAIGN OVERVIEWCopyright 2013 Be Connect. All Rights ReservedFacebook  App  Facebook  Ads   Website  ADS REDIRECT DIRECTLY TO REGISTRATION APP
  22. 22. SHOWROOM PRIVE APP FLOWCopyright 2013 Be Connect . All Rights Reserved
  23. 23. o  Geo-targeting: FR, SPAIN, ITo  Gender: Femaleo  Age : 25/45 years oldo  Clusters : online shoppers,luxury, Discount⇒ Critical mass: Over 100K per groupCAMPAIGN TARGETINGCopyright 2013 Be Connect . All Rights Reserved
  24. 24. ADS FORMAT OVERVIEWADS REDIRECT DIRECTLY TO REGISTRATION APPCopyright 2013 Be Connect . All Rights ReservedStandard ASU Sponsored Stories
  25. 25. CAMPAIGN OVERVIEW1 CLICK REGISTRATIONTHANKS TO PERMISSIONViralité par parrainageBECOME A FAN TOACCESS SALESFRIEND SPONSORSHIPVIRAL EFFECTCopyright 2013 Be Connect . All Rights Reserved
  26. 26. CAMPAIGN OVERVIEWViralité par parrainageGENERATE TRAFFICON WEBSITEUSE NOTIFICATIONTO PUSH SALESSOCIAL SHARINGEFFECT1 click… 1 gameplay…3 acquisition channels opened !Email + Fan + TrafficCopyright 2013 Be Connect . All Rights Reserved
  27. 27. RESULTSViralité par parrainage1.1 Billion impressions70 000Fans>100 000 NewmembersCopyright 2013 Be Connect . All Rights Reserved
  28. 28. RESULTSViralité par parrainage-50% ontheacquisitioncostwithApp+30% onthe conversionrateGlogalacquisitioncostcutby4Copyright 2013 Be Connect . All Rights Reserved
  29. 29. RESULTSFansare40%More likelytobecomecustomersMore CONTACTS (Fans, emails)=More CLIENTS=More SALESCopyright 2013 Be Connect . All Rights Reserved
  30. 30. Olivier de Deckerolivier@be-connect.eu+32 477 58 44 61THANK YOU
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