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Présentation de François Gilson lors de la conférence Google du 21/03/2013

Présentation de François Gilson lors de la conférence Google du 21/03/2013

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  • 1. François Gilson March 21 2013 Where to Now? The Digital Reality & The Road Ahead
  • 2. Google Confidential and Proprietary 2
  • 3. 100yx2 x3 /10 <innovation> Google Confidential and Proprietary 3 3
  • 4. Google those words: Peter Diamandis (abundance is our future) Google Confidential and Proprietary 4 4
  • 5. MEME Google Confidential and Proprietary 5
  • 6. Why is Google launching all these ? MOVIE Google Confidential and Proprietary 6
  • 7. Who remember WANG? Google Confidential and Proprietary 7
  • 8. What is Google business success ? Slide on G business model / Adwords Google Confidential and Proprietary 8
  • 9. search isonly at thebeginning Google Confidential and Proprietary 9
  • 10. This is all about the end user’s preferences Google Confidential and Proprietary 10
  • 11. 1. On the spot2. Images3. Voice4. Knowledge5. Predictive Google Confidential and Proprietary 11
  • 12. 1. On the spot Google Confidential and Proprietary 12
  • 13. 2. Image Google Confidential and Proprietary 14
  • 14. Google Confidential and Proprietary 15
  • 15. Google Confidential and Proprietary 16
  • 16. 3. Voice Google Confidential and Proprietary 17
  • 17. Voice search is increasingly popular >25% Google Confidential and Proprietary 18
  • 18. Google Confidential and Proprietary 19
  • 19. 4. Knowledge Google Confidential and Proprietary 20
  • 20. Google Confidential and Proprietary 21
  • 21. Google Confidential and Proprietary 22
  • 22. Multidevicesworld Google Confidential and Proprietary 23
  • 23. Google Confidential and Proprietary 2424
  • 24. Today’s reality Over 90% of European Retail sales still occur offline, but reaching 75% in 2015 2 in 3 Retail buyers in Europe Research Online before buying either On- or Offline Over 90% of Multi-Channel buyers use Search on their path to purchase Getting ready for the 5th screen … Source: Consumer Commerce Barometer 2012. http://europa.eu/rapid/press-release_IP-12-10_en.htmSource: Consumer Commerce Barometer (TNS, IAB & Google) 2012 Google Confidential and Proprietary 25
  • 25. social Google Confidential and Proprietary 26
  • 26. The Social Ecosystem? Google Confidential and Proprietary 27
  • 27. nonsense! Google Confidential and Proprietary 28
  • 28. The Social Ecosystem is crowded. Very.c Google Confidential and Proprietary 29
  • 29. loads ofsocialinteraction Google Confidential and Proprietary 30
  • 30. The Social Spinethat underpins & strengthensall of Google Google Confidential and Proprietary 31
  • 31. A global community, with growing engagement 500M+ Google+ users 240M+ taking social actions across Google Google Confidential and Proprietary 32
  • 32. Surface Endorsements at the Right Time & Place Web Marketing | Deluxe.com www.deluxe.com Small business: Maximize your online presence with Deluxe! Kari Clark, Christian Oestlien, Chris Vennard and150 other people +1’d this page Google Confidential and Proprietary 33
  • 33. sites g+ page displaySandra Robles, Kari Clark, Daniel Google’s Social Spine search YouTube mobile offline
  • 34. 5. predictivesearch Google Confidential and Proprietary 35
  • 35. Personal, Social, Local, Mobile Google Confidential and Proprietary 36
  • 36. Personal, Social, Local, Mobile Google Confidential and Proprietary 37
  • 37. What if we putall 5 elementsin one device? Google Confidential and Proprietary 38
  • 38. Google Confidential and Proprietary 39
  • 39. Google Confidential and Proprietary 40
  • 40. Google Confidential and Proprietary 41
  • 41. Google Confidential and Proprietary 42
  • 42. shipped! Google Confidential and Proprietary 43
  • 43. In the morningIn the evening for next day Low priority Google Confidential and Proprietary 44
  • 44. During commuteWhen there is predicted next place When there is a local search Hotel/Airport when traveling Normal priority Google Confidential and Proprietary 45
  • 45. Given interest in a team: Day of game During game After game Low priority Google Confidential and Proprietary 46
  • 46. Google Confidential and Proprietary 47
  • 47. There’sa whole lotmore coming Google Confidential and Proprietary 48
  • 48. projectchauffeur Google Confidential and Proprietary 49
  • 49. Google Confidential and Proprietary 50
  • 50. Google Confidential and Proprietary 51
  • 51. Because… Google Confidential and Proprietary 52
  • 52. Fact #1 Google Confidential and Proprietary 53
  • 53. Consumers connect at any time, from anywhere,using a variety of devices
  • 54. Their behaviors – and their expectations -adapt to the new digital reality…
  • 55. Smartphones sales blew past desktop sales
  • 56. Our Mobile Planet in Belgium (May 2012) Google Confidential and Proprietary 57
  • 57. Fact #2 Google Confidential and Proprietary 58
  • 58. 27% x €4 billion = €1+ billion Google Confidential and Proprietary 59
  • 59. Fact #3 Google Confidential and Proprietary 60
  • 60. Data (ROI)beat opinion Google Confidential and Proprietary 61
  • 61. THANK YOU Google Confidential and Proprietary 62