This presentation showcases how Revenue Marketers can utilize 5 different tools provided by DemandMetric and The Pedowitz Group to make the business case for marketing automation.

2. “ What are you gonna to do about revenue?”

5. New Role for Marketing

6. Enhancing Lead Gen is #1 CSO Insights Study

7. Sales Rates Marketing on Lead Generation ..and the score is not good! 63% “Needs Improvement ” CSO Insights Study

11. Studies show… According to the “2010 Lead Generation Optimization Key Trends Analysis” from CSO Insights, more than 91% of companies worldwide reported increasing new customer acquisition was one of their top strategic marketing objectives for 2010. Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars.

17. So, now what are you gonna do about revenue?

18. About the Speaker Debbie Qaqish – Chief Revenue Officer and Principal at The Pedowitz Group, is a recognized thought leader in the Demand Generation industry with over 7 years experience in using marketing automation and 30 years experience in sales and marketing. Debbie has helped hundred of companies meet their demand generation goals. [email_address] 770-331-4443 Revenue Marketer Educational Series Revenue Marketer Radio

19. About the Speaker John Follet – John Follett joined Demand Metric in July 2007 as a Partner and Chief Analyst, specializing in Product Development and research. John was responsible for providing Canadian citizens with secure private, high-speed access to all federal government online services earlier in his career and has extensive experience in Internet Marketing and Business Continuity Planning. [email_address]