Pearson social media survey 2011

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Pearson social media survey 2011

  1. 2. SOCIAL MEDIA AND HIGHER EDUCATION, THE COMMON GROUND <ul><li>Hester Tinti-Kane , Director of Online Marketing and Research, Pearson Learning Solutions </li></ul><ul><li>Jeff Seaman , Co-Director, Babson Survey Research Group </li></ul><ul><li>Mike Moran , Co-author of Search Engine Marketing, Inc. </li></ul><ul><li>Chief Strategist, Converseon </li></ul>Social media and higher education, the common ground
  2. 3. Survey Goals: <ul><ul><li>Bring this survey wider and deeper after the success of spring 2010 survey, presentations and SlideShare posting. </li></ul></ul><ul><ul><li>How many faculty are using social media? </li></ul></ul><ul><ul><li>Which social media do college faculty use for personal communication? Professional use? For teaching? </li></ul></ul><ul><ul><li>What value do college faculty find in using these online spaces? </li></ul></ul>Social media and higher education, the common ground
  3. 4. Respondents: Who Are They? <ul><ul><li>Representative national sample of teaching faculty </li></ul></ul><ul><ul><li>1,921 Responses </li></ul></ul><ul><ul><li>One-quarter teach online </li></ul></ul>Social media and higher education, the common ground Gender Years teaching Status
  4. 5. All Are Aware Social media and higher education, the common ground
  5. 6. Personal Use
  6. 7. Personal Use: <ul><ul><li>Over three-quarters of faculty have visited a social media site within the past month. </li></ul></ul><ul><ul><li>One-half of faculty have posted content during the past month. </li></ul></ul>Social media and higher education, the common ground
  7. 8. Personal Use More Than One Site: Majority of faculty have visited more than one social media site, nearly 30 percent visiting 3 or more sites. Social media and higher education, the common ground
  8. 9. Personal Use: Facebook And YouTube Lead Social media and higher education, the common ground
  9. 10. Workplace Use: College Faculty Comparison To Employees In Industry <ul><ul><li>Over 90% of college faculty engage in social media as part of work </li></ul></ul><ul><ul><li>Just 47% of employees in industry do (McKinsey 2010) </li></ul></ul>Social media and higher education, the common ground
  10. 11. Professional Use
  11. 12. Professional Use Of Social Media <ul><ul><li>“ Professional use” excludes personal use and use for teaching. </li></ul></ul><ul><ul><li>78 percent of faculty use at least one social media site in support of their professional career activities </li></ul></ul><ul><ul><li>Greatest number use YouTube </li></ul></ul><ul><ul><li>Facebook daily use at 11 percent exceeds all other social media sites </li></ul></ul>Social media and higher education, the common ground
  12. 13. Personal And Professional Use: Social media and higher education, the common ground
  13. 14. Teaching Use
  14. 15. Teaching Use: Class Sessions <ul><ul><li>80 percent of faculty use social media for some aspect of a course that they are teaching. </li></ul></ul><ul><ul><li>Nearly two-thirds use social media within their class session. </li></ul></ul><ul><ul><li>30 percent post content for students to view outside of class session. </li></ul></ul>Social media and higher education, the common ground
  15. 16. Teaching Use: For Assignments <ul><ul><li>Over 40 percent assign students to read or view social media as part of a course assignment. </li></ul></ul><ul><ul><li>20 percent assign students to comment or post to social media sites. </li></ul></ul>Social media and higher education, the common ground
  16. 17. Teaching Use: Almost ½ Use More Than Just Video Social media and higher education, the common ground
  17. 18. Teaching Use: Concerns Social media and higher education, the common ground
  18. 19. Teaching Use: Perceived Value Social media and higher education, the common ground
  19. 20. Teaching Use: Online Teachers Most Engaged Social media and higher education, the common ground
  20. 21. Teaching Use: Video Contest <ul><li>Krista Jackman, University of New Hampshire, English </li></ul><ul><li>http://www.youtube.com/watch?v=bLVA9o3lQp8 </li></ul><ul><li>http://www.youtube.com/watch?v=u6zuOQMTeR8 </li></ul><ul><li>Pete Surgent, Community College of Baltimore County, Math </li></ul><ul><li>http://student.ccbcmd.edu/~psurgen1/menu_iahw.htm </li></ul><ul><li>Lindsay Higgins, TX A&M, Agricultural Economics  </li></ul><ul><li>http://www.youtube.com/watch?v=za7IaeR7Hck </li></ul>Social media and higher education, the common ground
  21. 22. Landing Page www.pearsonlearningsolutions.com/social-media-survey
  22. 23. Thank you! Connect with us… <ul><li>Hester Tinti-Kane </li></ul><ul><ul><ul><ul><li>@tintikane </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><li>Jeff Seaman </li></ul></ul><ul><ul><ul><ul><li>@surveygroup </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul><ul><ul><li>Mike Moran </li></ul></ul><ul><ul><ul><ul><li>@mikemoran </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul>Social media and higher education, the common ground

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