Pearson social media survey 2011
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Pearson social media survey 2011

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Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011....

Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011.

Hester Tinti-Kane
Director of Online Marketing and Research
Pearson Learning Solutions
hester.tinti-kane@pearson.com

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  • Hester
  • Hester
  • Hester
  • Jeff
  • Jeff Slideshare 43.9% Flickr 83.9% LinkedIn 85.7% Wikis 89.4% MySpace 94.1% Blogs 95.4% YouTube 97.9% Twitter 97.9% Facebook 99.2%
  • Jeff This time we asked recency of use and level of involvement with social media
  • Jeff Utilization of multiple social media sites shows deep involvement in this world and integration into the personal life of college faculty. 1 23.0 2 23.4 3 15.1 4 8.0 5+ 6.4
  • Jeff Professional Personal MySpace 2% 2.2% Slideshare 3% 2.3% Flickr 4% 5.7% Twitter 7% 10.5% Wikis 16% 14.2% LinkedIn 18% 21.3% Blogs 24% 21.6% Facebook 30% 48.8% YouTube 40% 56.9%
  • Mike McKinsey: 47% Faculty: 90.5%
  • Mike 57% use YouTube, with most using at least monthly FB at 45%, with the greatest amount of daily use of all sites
  • Mike Professional Personal MySpace 2% 2.2% Slideshare 3% 2.3% Flickr 4% 5.7% Twitter 7% 10.5% Wikis 16% 14.2% LinkedIn 18% 21.6% Blogs 24% 21.3% Facebook 30% 56.9% YouTube 40% 48.8%
  • Hester Posted content for class 30% Used in class 64%
  • Hester Assigned students to post 20% Assigned students to read/view 42%
  • Hester Over 75% using social media in their classes, almost ½ use more than video.
  • Mike 75% still using, 25% not – here are barriers, integration, support, training – Pearson could facilitate! Regardless of use, concerns are there. Somewhat important Important Very important Lack of support at my institution 25.5% 27.8% 14.8% Lack of integration with school's LMS 24.2% 28.5% 21.9% Faculty not confident with social media 29.1% 34.6% 20.3% Lack of faculty training 24.0% 33.9% 27.3% Takes too much faculty time 26.0% 34.3% 27.1% Privacy concerns 21.3% 29.3% 42.6% Lack of integrity of online submissions 17.4% 35.2% 42.7%
  • Mike May not use, but still 80% see value in online video, 50+% see value in podcasts and blogs, in that order trending, add usage numbers. Faculty are sophisticated users of social media. These numbers show potential for future use of social media in teaching. Little value Some value Very valuable Twitter 8.1% 7.7% 1.1% Facebook 11.9% 13.2% 1.9% Wikis 8.5% 25.2% 10.7% Blogs 10.1% 30.9% 10.6% Podcasts 5.0% 36.0% 20.9% YouTube 6.0% 41.7% 30.9% Other Online Video 3.7% 41.0% 35.2%
  • Jeff No Teach online None 22.8% 10.8% Video only 34.2% 30.1% Multiple sites 43.0% 59.1%
  • Hester
  • Hester

Transcript

  • 1.  
  • 2. SOCIAL MEDIA AND HIGHER EDUCATION, THE COMMON GROUND
    • Hester Tinti-Kane , Director of Online Marketing and Research, Pearson Learning Solutions
    • Jeff Seaman , Co-Director, Babson Survey Research Group
    • Mike Moran , Co-author of Search Engine Marketing, Inc.
    • Chief Strategist, Converseon
    Social media and higher education, the common ground
  • 3. Survey Goals:
      • Bring this survey wider and deeper after the success a spring 2010 survey, presentations and SlideShare posting.
      • How many faculty are using social media?
      • Which social media do college faculty use for personal communication? Professional use? For teaching?
      • What value do college faculty find in using these online spaces?
    Social media and higher education, the common ground
  • 4. Respondents: Who Are they?
      • Representative national sample of teaching faculty
      • 1,921 Responses
      • One-quarter teach online
    Social media and higher education, the common ground Gender Years teaching Status
  • 5. All Are Aware Social media and higher education, the common ground
  • 6. Personal Use:
      • Over three-quarters of faculty have visited a social media site within the past month.
      • One-half of faculty have posted content during the past month.
    Social media and higher education, the common ground
  • 7. Personal Use More Than One Site: Majority of faculty have visited more than one social media site, nearly 30 percent visiting 3 or more sites. Social media and higher education, the common ground
  • 8. Personal Use: Facebook And YouTube Lead Social media and higher education, the common ground
  • 9. Workplace Use: College Faculty Comparison To Employees In Industry
      • Over 90% of college faculty engage in social media as part of work
      • Just 47% of employees in industry do (McKinsey 2010)
    Social media and higher education, the common ground
  • 10. Professional Use Of Social Media
      • “ Professional use” excludes personal use and use for teaching.
      • 78 percent of faculty use at least one social media site in support of their professional career activities
      • Greatest number use YouTube
      • Facebook daily use at 11 percent exceeds all other social media sites
    Social media and higher education, the common ground
  • 11. Personal And Professional Use: Social media and higher education, the common ground
  • 12. Teaching Use: Class Sessions
      • 80 percent of faculty use social media for some aspect of a course that they are teaching.
      • Nearly two-thirds use social media within their class session.
      • 30 percent post content for students to view outside of class session.
    Social media and higher education, the common ground
  • 13. Teaching Use: For Assignments
      • Over 40 percent assign students to read or view social media as part of a course assignment.
      • 20 percent assign students to comment or post to social media sites.
    Social media and higher education, the common ground
  • 14. Teaching Use: Almost ½ Use More Than Just Video Social media and higher education, the common ground
  • 15. Teaching Use: Concerns Social media and higher education, the common ground
  • 16. Teaching Use: Perceived Value Social media and higher education, the common ground
  • 17. Teaching Use: Online Teachers Most Engaged Social media and higher education, the common ground
  • 18. Teaching Use: Video Contest
    • Krista Jackman, University of New Hampshire, English
    • http://www.youtube.com/watch?v=bLVA9o3lQp8
    • http://www.youtube.com/watch?v=u6zuOQMTeR8
    • Pete Surgent, Community College of Baltimore County, Math
    • http://student.ccbcmd.edu/~psurgen1/menu_iahw.htm
    • Lindsay Higgins, TX A&M, Agricultural Economics 
    • http://www.youtube.com/watch?v=za7IaeR7Hck
    Social media and higher education, the common ground
  • 19. Thank you! Connect with us…
    • Hester Tinti-Kane
          • @tintikane
          • [email_address]
      • Jeff Seaman
          • @surveygroup
          • [email_address]
      • Mike Moran
          • @mikemoran
          • [email_address]
    Social media and higher education, the common ground