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Dr. Michael Mark, CEO, and Isaac Mowder, CMO, ED MAP- "eBook Issues: Digital Migration Strategies"

Dr. Michael Mark, CEO, and Isaac Mowder, CMO, ED MAP- "eBook Issues: Digital Migration Strategies"

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  • intro
  • UOP, Cappella, Kaplan, Laureate, ITT, DeVry, APUS, Ashford, Corinthian…
  • UOP, Cappella, Kaplan, Laureate, ITT, DeVry, APUS, Ashford, Corinthian…

ED MAP ED MAP Presentation Transcript

  • eBook Issues:
    Digital Migration Strategies
  • ED MAP
    2nd iteration of a textbook distribution company
    Moved from textbook to course materials
    Moved from distributor to resource
    Moved from provider to facilitator
    Publisher agnostic
  • Stakeholders
    The institution
    The students
    The content providers
    The platform/technology provider
    The project manager/distributor
  • Our Role
    Manage relationships with content providers
    Facilitate the upload of content
    Select a platform
    Distribute codes
    Provide client with all necessary training and support materials
    Provide tier 1 support
    Evaluate the experience
    Facilitate orderly expansion of program
  • Sample eBook
  • eBook Landscape
    eBooks 1.1
    What’s the right model
    The fine line of DRM
    Process efficiencies
    Supplements / Ancillary material
  • Formats, Platforms and Readers
  • The Institutions
    Range in expertise and knowledge
    Variety of business models
    Motivation – Access versus monetization
    Curriculum development concerns
    Retention questions
  • Business Model
    Institutional fee structure
    Institutional acquisition costs
    Content Partner
    Technology Platform technical fees
    Revisions/licenses
    Desk Copies
  • Change Management
    Run a pilot – Identify programs or courses
    Institutional Ownership – Deans
    Engage a project manager
    Build a business model
    Establish a Content Partner – Pearson
    Review academic quality and rights
  • Outcomes
    Technical
    Academic
    Curriculum
    Financial
  • Digital Migration in Practice
    Detailed planning and communication
    Engage, engage, engage
    Expect change
    Be the tortoise
    This is an iterative process
  • Long-Term Success
    On-going administrative and digital asset management ensures continued program success:
  • Questions?
  • “How much of the industry is going to eBooks, which major players, and how fast?”
  • “What type of cost savings can we expect to achieve with eBooks?”
  • “What kind of tech support do eBooks require?”
  • “How many books should we expect to be available in an eBook format at this time?”
  • “What kind of IT support will we need to provide?”
  • “What time frame is involved in converting a current course to an eBook?”
  • “What can we do to put our Learning Guides with the eBooks so we do not need to print and ship them?”
  • “Will eBooks eliminate the problem of new editions coming out that require us to move to the newer edition?”