Market and culture: Russia

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Alex Somby fra Peanuts holdt foredrag i internasjonal markedsføring på Handelshøyskolen BI om det russiske markedet og kulturen.

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Market and culture: Russia

  1. 1. RussiaMarket and culturenon-professional experience
  2. 2. Alex Somby IT ConsultantService Management Cloud Solutions @_somby
  3. 3. HistoryCultureCustomer choice
  4. 4. «Empty Shelves of USSR» Raving in Arms RaceHelping friendly goverments around the worldGoverment almost forgeting their own people
  5. 5. Most recognized soviet brand
  6. 6. Youth looking towards capitalistic west Daily products being smuggled from abroad Noticeable better design and qualityForeign equals better in minds of soviet people
  7. 7. Fall of the Soviet Union in 1991
  8. 8. Chasing americanlifestyle Most part of ex-soviet citizens dreamt of “American live" Wearing Levis, drinking coke and chewing bubble gum
  9. 9. Russian market isopen for newopportunities
  10. 10. Пейте Кока КолуHuge success of all major western brands who has managed to adapt to Russian market on time
  11. 11. Still nobody lines up for russian cars
  12. 12. Out of $100 invested into the economies worldwide $3.50 wentinto Russia, with foreign direct investment reaching3 per cent of GDP, more than in China and the United States. - Russia Today, July 12, 2012 143 million innhabitans according to National Statistic Bureau 73% of those are concentrated in cities
  13. 13. Russian FederationNational Investment Agency’s Success Stories
  14. 14. Social network Facebook «ripoff» Launched 2006 Managed to establish on russian market ahead of Facebook GUI on russian language from day ONE
  15. 15. Offers free music and video sharing/streaming using bureaucracy hole in Russian Federation laws and a talented team of lawyers
  16. 16. International domain www.vk.com in 2012Revenue 152$ mil in 2011Available in 70 languagesAny device
  17. 17. Pavel Durov28 years oldNet worth 260$ mil First public appearence in 2012 by donating 1$ mil to Wikipedia
  18. 18. Oligarchs NET WORTH in USD18,1 bil 15,9 bil 15,3 bil
  19. 19. NotoriousChodorkowskiHad 15,2$ bil according to ForbesOne step government-organized auction has determined to sell his oil company YUKOS to ROSNEFT Group under suspicious circumstances
  20. 20. ConclusionRussian market is great for adaptation of western products and servicesDo no forget to play along with the goverment if you aim high
  21. 21. “Positioned for Growth” – by E&Y“Doing business and investing in theRussian Federation 2012” – by PWC“ Khodorkovsky ” - by Cyril Tuschi
  22. 22. Thank youalex@peanuts.no

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