Market and culture: Russia
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Market and culture: Russia



Alex Somby fra Peanuts holdt foredrag i internasjonal markedsføring på Handelshøyskolen BI om det russiske markedet og kulturen.

Alex Somby fra Peanuts holdt foredrag i internasjonal markedsføring på Handelshøyskolen BI om det russiske markedet og kulturen.



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Market and culture: Russia Market and culture: Russia Presentation Transcript

  • RussiaMarket and culturenon-professional experience
  • Alex Somby IT ConsultantService Management Cloud Solutions @_somby
  • HistoryCultureCustomer choice View slide
  • «Empty Shelves of USSR» Raving in Arms RaceHelping friendly goverments around the worldGoverment almost forgeting their own people View slide
  • Most recognized soviet brand
  • Youth looking towards capitalistic west Daily products being smuggled from abroad Noticeable better design and qualityForeign equals better in minds of soviet people
  • Fall of the Soviet Union in 1991
  • Chasing americanlifestyle Most part of ex-soviet citizens dreamt of “American live" Wearing Levis, drinking coke and chewing bubble gum
  • Russian market isopen for newopportunities
  • Пейте Кока КолуHuge success of all major western brands who has managed to adapt to Russian market on time
  • Still nobody lines up for russian cars
  • Out of $100 invested into the economies worldwide $3.50 wentinto Russia, with foreign direct investment reaching3 per cent of GDP, more than in China and the United States. - Russia Today, July 12, 2012 143 million innhabitans according to National Statistic Bureau 73% of those are concentrated in cities
  • Russian FederationNational Investment Agency’s Success Stories
  • Social network Facebook «ripoff» Launched 2006 Managed to establish on russian market ahead of Facebook GUI on russian language from day ONE
  • Offers free music and video sharing/streaming using bureaucracy hole in Russian Federation laws and a talented team of lawyers
  • International domain in 2012Revenue 152$ mil in 2011Available in 70 languagesAny device
  • Pavel Durov28 years oldNet worth 260$ mil First public appearence in 2012 by donating 1$ mil to Wikipedia
  • Oligarchs NET WORTH in USD18,1 bil 15,9 bil 15,3 bil
  • NotoriousChodorkowskiHad 15,2$ bil according to ForbesOne step government-organized auction has determined to sell his oil company YUKOS to ROSNEFT Group under suspicious circumstances
  • ConclusionRussian market is great for adaptation of western products and servicesDo no forget to play along with the goverment if you aim high
  • “Positioned for Growth” – by E&Y“Doing business and investing in theRussian Federation 2012” – by PWC“ Khodorkovsky ” - by Cyril Tuschi
  • Thank