Games Do Not Become Hits Over-Night Daily Active Users900000800000700000600000500000400000300000200000100000 0 Every week How did we get this? we target to introduce at least: Continuous polish & – 1 new asset weekly deployments – 1 viral event – 1 engagement feature
How to Make Hits out of GamesWell-Defined Targets Means to an end Get Users Strong, dedicated team Keep Users Relevant Content Monetize Users Upkeep Data Intelligence
1. Getting the Users • ViralityUsers will post things that are relevant or worth sharing (i.e.achievements, level-ups etc.) Touch their ego!
1. Getting the Users (Cont’d) • Playing with Friends Asking for vital parts to finish building certain structures in the game or finishing up quests • Win-Win Helping If a user clicks the wall post of another gamer and enters the game, the involved parties gain 20 coins
2. Engaging & Retaining the Users (Cont’d) • Smart Game Design Clear game mechanics & easy-to-follow parameters – Gold, Credits, XP, Energy – How do these parameters affect user experience and level-ups? (i.e. Production Line in Happy Farm
2. Engaging & Retaining the Users (Cont’d) • Relevant Content • Asset Introductions • Quests • Connecting with the User - Ramadan - Eid al fiter - Sacrificial Eid
Virality In Effect• Authorization Page
Virality In Effect (Cont’d) • Viral GrowthSuch deployments brought the level to 1:5 ratio.Every user brought to the game through paid advertising brings 5 friendsto the game through our viral channels.
3. Monetization • Metric Driven Approach – Highest monetizing demographic – Highest monetizing countries & cities – “Whales”- biggest spenders in games Take care of them! – Highest selling items Shape new asset additions accordingly – Timed promotions – Limited time offer assets/products for sale in the game – Limited time offer discounts & promotions • Observed Trends – 1-2% of DAUs are paying customers depending on the game – 50% of our paying customers are repeat customers